Biznology

OCTOBER 5, 2017

Do you feel disappointed when your carefully-crafted article doesn’t get many (or any) likes? Here’s the deal: your inability to crack the social media code and get more likes, retweets, and shares may not be you. The company is producing content as fast as they can because their social media audience is “hungry.”

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Social Media Activities Organization Media 150

Biznology

NOVEMBER 22, 2019

Social media platforms are gigantic. More than half of the population has an account on some of the popular social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Today, we are going to help you learn how to protect your internet privacy on social media apps and understand why it is crucial.

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Privacy Social Media Media Lock-In 156

Biznology

OCTOBER 25, 2021

Last week, a post from social media management platform Sprout Social made me stop dead in my scrolling tracks. The post promoted new research that showed executives expect an increase in their companies’ use of social media data, and – much more notably – in the number of departments throughout the company leveraging social media data.

Social Media 104

Social Media Paid Social Agency Paid Search Agency Companies 104

Biznology

DECEMBER 4, 2019

We examine three different articles that touch on various B2B marketing aspects in this podcast. Branded content is driving a lot of page views at the Beeb, as the Brits lovingly refer to it, and the reason is because of all the work that the media company puts into their creation, working with ad partners, their marketing teams and editors.

Social Media 156

Social Media Dwell Media B2B 156

Biznology

JUNE 2, 2021

Cobotics (combining artificial intelligence and human effort) is increasingly central to the work of media industry professionals. This triggered new, immediate, and innovative developments in media production, media-streaming services, new entertainment, and remote- education offerings.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Biznology

MAY 18, 2017

If I were to visit your website, would I find a collection of social media icons I can click on to go to your company page on each of the most popular networks? Would I find the pages fairly active with summaries and links to your blog articles and press releases? Did I just describe your social media program? Like this post?

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Social Media Sales Qualified Leads Lead Scoring Lead Ranking 143

Biznology

SEPTEMBER 25, 2019

How is your social media marketing working for your business? According to the social media statics, Facebook and Instagram are becoming the top channels for the users who are looking forward to research or buy a product online. This doesn’t reflect that social media are an inevitable end product. Let us get started with.

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Conversion Rate Social Media Optimization Conversion 123

Biznology

MAY 25, 2017

There are a few important similarities between knowledge management and social media. Social media, on the other hand, is there to tell you what you peers deem important, based on their own life experiences so far, and you are there to ascertain, judge or agree with what they have to say. A place to increase your brand awareness.

Social Media 155

Social Media Work Management Peer-to-peer Media 155

Biznology

DECEMBER 12, 2017

By default, Blog2Social reposts across all of your social media properties every time you edits your post. I need to see how apropos my images are compared to what the actual article is about. While I love this, it doesn’t work when I peel away enough time to want to queue up 30+ articles. That sucks! In Conclusion.

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Social Media Media Blogger Twitter 146

Biznology

AUGUST 21, 2018

I’m in the middle of launching a new online product so I am in the middle of thinking about social media frequency. This isn’t an article about audience-engagement, per se. Don’t Just Call In Your Social Media. The post Timing is everything in social media marketing appeared first on Biznology.

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Social Media Social Marketing Media Twitter 137

Biznology

JANUARY 26, 2017

Over the last ten years, there has been a profound change in the way business people make buying decisions, and social media is at the heart of this. In most B2B industries today buyers will check providers out on social media as part of their decision-making process. Expanding brand awareness.

Social Media 80

Social Media B2B Thought Leadership Ideal Customer Profiles Media 80

Biznology

JANUARY 13, 2016

This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. Paul Gillin is one of our Biznology authors, and a writer, speaker and online marketing consultant specializing in B2B social media.

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Social Media Media BtoB Webinar Metrics 80

Biznology

FEBRUARY 15, 2021

I don’t respond to an invitation where the inviter clearly knows nothing about me and my business,” says Charlene Weisler , head of Weisler Media LLC. Ideally, your first interaction with a prospective contact should not be an invitation to connect, says Casey Hall , Principal at Lumberjack Media. “You Craft each message afresh.

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Linkedin Ideal Customer Profiles Profiling Distribution 197

Biznology

AUGUST 4, 2015

Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots aren’t even during the work day anymore. So, social media automation is key. And the scientists over at Buffer concur.

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Work Management Social Media Marketing Management Marketing Automation Services 80

Biznology

OCTOBER 10, 2016

For example, my article “ CMOs Are Failing to Go Beyond Brand Awareness ,” questions the actions of CMOs at organizations like Xerox , Wiley , Lithium , G2Crowd , and XOJet. Now, when it comes to social media, B2B buyers (especially IT buyers) do not want to engage with sales until they are ready to make the buying decision.

Social Media 80

Social Media B2B Thought Leadership Media Peer-to-peer 80

Biznology

JANUARY 22, 2018

Disclaimer: All articles in Media 2025 are provided as-is for general information. Related articles in Media 2025: First article — Executive Summary: Lead exponential digital growth through publishing and advertising. Previous article: Visionary briefings: How to lead with exponential growth .

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Lead Scoring Lead Ranking Intent Leads 360

Biznology

OCTOBER 23, 2017

If you switch the interface to user control, people will decide the fate of advertising and consumption, and your publishing or media company can grow from both advertising revenues and connected consumption transactions. How can threatened publishers and media companies take back advertising, rise to leadership, and re-open their future?

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Paid Content Marketing Automation Services Paid Search Agency Advertising Agencies 291

Biznology

JANUARY 26, 2015

Through a lack of attention to detail, it became apparent that the company’s social media manager was using their competitors product. there’s some valuable lessons to be learned if you’re using social media marketing for your SMB. That’s right, the phone manufacturer’s Tweet was sent via iPhone. Display Posting Discipline.

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Social Media Twitter Peer-to-peer Media 80

Biznology

MARCH 26, 2015

Social media moves at such a fast pace that it’s sometimes difficult to dissect what worked and what didn’t. Here’s a look at the 3 biggest and most successful social media events of 2014 and what we can learn from them. The ALS Ice Bucket Challenge wasn’t just one of the biggest social media events of 2014.

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Social Media Media Viral Marketing Television marketing 80

Biznology

SEPTEMBER 17, 2021

The metaverse has been getting a lot of media attention recently, mainly because Mark Zuckerberg announced that Facebook plans to shift from being a social media company to a metaverse company. This article was originally published here. . So what is the metaverse? There is no standard, widely accepted definition.

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Conference Facebook Social Media Video Marketing 104

Biznology

APRIL 22, 2015

Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. As you can see from the initial graphic, so much of the time we spend online is on social media. Social Media Use.

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Social Media Customer Surveys Paid Search Agency Companies 80

Biznology

DECEMBER 30, 2015

I hear these objections all the time when speaking to top executives about social media. Alerting the media – Why do CEOs like Bill Gates , Richard Branson , Oprah Winfrey , Rupert Murdoch and Elon Musk waste time on Twitter? It’s a lot of noise, and no one cares about what I’m reading.”. “I Sound familiar? Without the red tape.

Social Media 80

Social Media Media Thought Leadership Advertising Mediums 80

Biznology

MAY 19, 2014

22% say social media. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. In both cases, traffic comes from earned media as opposed to paid media. 41% of customers are winning customers using social media (source: Search Engine Journal).

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Social Media SEO Media Youtube 80

Biznology

FEBRUARY 11, 2014

Are you a social media hoarder? Is it time for a bit of a social media spring cleaning? Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al. In Are you a social media polymath? This is a gift.

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Social Media Media Curation Youtube 80

Biznology

JANUARY 8, 2018

Media roadmap. How can media and publishing regain its leadership? Instead of dying quietly, can media use a new technology inflection to soar upward — and lift the world with it? Can media add 21st century two-way publishing that produces personal success and prosperity that includes everyone — including the media?

Marketing Automation Services 173

Marketing Automation Services Digital Transformation Advertising Agencies Amazon 173

Biznology

OCTOBER 15, 2014

Yesterday, our author Chris Abraham presented our latest Biznology webinar about how to grow your social media influence. Whether you’re just dipping your toe into the social media waters or you’re a competent swimmer, there’s always more you can do towards increasing your online presence by building up your influencers in social media.

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Social Media Webinar Metrics Media Ad Building 80

Biznology

MARCH 1, 2013

I read an interesting article from the New York Times this week. It was about the problem of social media accounts being hacked and hijacked and something bad happening to a brand. Anyone who is stupid enough to buy that kind of abrupt messaging as real is not social media savvy and likely just not very intelligent.

Social Media 80

Social Media Media Wikipedia Twitter 80

Biznology

AUGUST 5, 2020

Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social media because of COVID-19 Most marketers regard video as the most effective type of content for lead-gen, followed by webinars, and live events/webinars.

Webinar Metrics 177

Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

Biznology

SEPTEMBER 11, 2013

The dirty little secret of media relations is that the commenter is basically right. There are millions of businesses worthy of media coverage, yet only a select few receive it every day. Here’s another little secret: Media owners understand this dynamic and tacitly support it. Information you can share. Staying on good terms.

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Media PR Public Relations Press 80

Biznology

DECEMBER 18, 2019

The following is a sponsored article from our partner, GaggleAMP. In this episode of AMP Up Your Digital Marketing , Andrew Hutchinson, who is the Head of Content and Social Media at Social Media Today, explains how employee advocacy is used and the numbers behind it.

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Advertising Agencies Planning Paid Search Agency Social Media 180

Biznology

JUNE 25, 2013

I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. Even more, the content-creation for content marketing can trend-surf as well.

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Social Media Social Marketing Media Planning 80

Biznology

JULY 2, 2013

This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? Are they on social media? For many, social media foraging and social media trapping is more than enough, as I’ve discussed the last two weeks. Related articles. Where do they live?

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Social Media Social Marketing Skype Media 80

Biznology

MARCH 22, 2019

One of the most common challenges for launching or ramping up a social media employee advocacy program is finding enough suitable content. On the flip side, it can be a disheartening and momentum-sapping experience when an executive buys in to a social media activation, but their activity receives little or no traction.

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Activities Thought Leadership Social Media Landing Pages 139

Biznology

APRIL 15, 2021

Only a lot of people in the media weren’t laughing, believing that they had been manipulated as part of a marketing stunt. An older article on The Hill has several examples of neutral language, such as using “pro-life” rather than “anti-abortion” to describe sides of that sensitive issue.

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Biznology

APRIL 15, 2014

Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. Maybe you set up your LinkedIn profile years ago. Last thing, I pay to use LinkedIn.

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Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. We specialize in working with executives over 40 who have not been active in social media before, and have just a few minutes each day they can spare. Where’s Judy’s story?

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Social Media Linkedin Ideal Customer Profiles Media 80

Biznology

NOVEMBER 20, 2017

This article adds Partnership Capitalism to the last article’s Exponential Growth Publishing platform. This new roadmap and technology builds a people-first publishing and media industry. Publishers and media companies can keep these powerful competitive advantages for themselves. Only the issued patent, such as U.S.

Marketing Management 149

Marketing Management Lead Ranking Advertising Agencies Paid Search Agency 149