Scoop.it

JUNE 18, 2019

Social media marketing is like home repair: Everyone thinks they’re an expert — until they learn the hard way that they’re not. Even companies that work with social media personalities all day get it wrong. It’s only April, but the first quarter of 2019 has had more than its share of social media snafus.

Social Media 82

Social Media Media Paid Search Agency Work Management 82

Adobe Experience Cloud Blog

JANUARY 25, 2017

Author: Ellen Gomes Social media is one of the most powerful ways to reach and engage with your buyers today. Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune in to for information. Roles and Responsibilities.

Social Media 48

Social Media Ad Building Media Paid Social Agency 48

Sprout Social

JUNE 28, 2023

In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools. Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. Feel free to jump ahead: What is marketing automation? Why use marketing automation?

Marketing Automation Services 108

Marketing Automation Services Marketing Automation Enterprise Management Automation 108

Top Rank Marketing

FEBRUARY 1, 2017

This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. Marketo surveyed over 1,300 marketers, B2B and B2C, to track progress across five different categories. Overall, Marketo reports that 34% of marketers surveyed currently practice ABM. 4: Social Media Ads.

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. In the article, Frédéric Dubut, Senior Program Manager at Bing says. There are some exciting predictions about what lies ahead for marketing in my news feeds these days.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Launch Marketing

APRIL 20, 2022

As a co-founder of Marketo, Jon now continues to share thought-provoking content on Twitter in his new role as Chief Marketing Officer at Demandbase. Jon shares all the latest trends and interesting articles from third-party sources. Follow her Twitter for great tips and valuable content from all her social channels. .

Twitter 118

Twitter B2B Marketing B2B Thought Leadership DemandBase 118

Scoop.it

OCTOBER 5, 2023

Source: Marketo That’s why you should thoroughly examine the topic before getting to implementation. This article will help you understand ABM better, so you don’t have to suffer from costly mistakes and will see results faster. More engaged leads, higher LTV, and lower churn are a few reasons that make ABM such an attractive strategy.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

SmarkLabs

JANUARY 16, 2023

In this article, we will explore the best AI marketing tools available today and how they can help businesses achieve their marketing goals. Marketo is a marketing automation platform that uses AI to help businesses create personalized email campaigns, track leads, and measure ROI. Sprout Social. Google Analytics.

Marketing AI 52

Marketing AI Marketing Automation Services Marketing Analytics Tools Tools 52

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. These start with searching for articles to analyze.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Adobe Experience Cloud Blog

JUNE 30, 2015

Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? Because today is officially Social Media Day! June 30, 2015 marks the 6 th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives.

Social Media 48

Social Media Work Management Media Thought Leadership 48

markempa

JUNE 29, 2009

That’s why why I think social media has a lot of potential for B2B marketers and sellers. Social media tactics are wonderful for building and supporting business relationships and making yourself more available to connect with your current and future customers.  Find out if these apply to your business.

Social Media 120

Social Media Social Marketing B2B Marketing Tips 120

Adobe Experience Cloud Blog

JULY 16, 2015

Author: Ellen Gomes We’ve all heard about the many ways that you can use social media to effectively market—grow your followers, measure engagement, use unique URLs—but often a question that social media managers and digital advertisers want to ask is: How can I target my content to specific people without posting it for everyone else to see?

Social Media 48

Social Media Lead Generation B2B Thought Leadership Video Marketing 48

Directive Agency

DECEMBER 11, 2018

There is no doubt that B2B social media marketing has become an increasingly dominant key ingredient for a successful marketing strategy — but first, what is social media marketing? What is Social Media Marketing (SMM)? LinkedIn is the number one social media platform for B2B companies.

Social Media 40

Social Media Social Marketing B2B Marketing Media 40

Content4Demand

OCTOBER 3, 2018

Progressive B2B brands are taking a note from the B2C playbook and meeting buyers on their preferred platforms, such as on podcasts, through videos and on social media. In fact, the number of buyers using social media to research potential solutions has grown from 20% in 2012 to 54% in 2018, according to the B2B Buyers Survey.

Social Media 40

Social Media Brand Identity Branding Media 40

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 143

Adobe Experience Cloud Blog

FEBRUARY 13, 2020

The Wall Street Tech article, “ Women And Children First: Technology And Moral Panic ” shares that when trains were first introduced to the public there was a fear that women shouldn’t ride them since “uteruses would fly out of [their] bodies as they were accelerated to that speed.” They did not. Automation doesn’t generally eliminate jobs.

Marketing AI 165

Marketing AI Thought Leadership eCommerce Automation 165

Adobe Experience Cloud Blog

MARCH 25, 2020

Inc’s article “ The Most Coveted Workplace Perk of All ” shares, “A large majority of respondents — 72 percent — said they were most interested in unlimited paid-time-off. Leveraging Marketing Automation to Offer Key Benefits. While it may be an austere work environment, employ ees have gained almost twice the personal time.

Marketing Automation Services 147

Marketing Automation Services Marketing Automation Automation Work Management 147

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. MarketingProfs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Adobe Experience Cloud Blog

MARCH 4, 2016

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. Brands today know and benefit from the power of social media. Let’s dive in: Are We Invited?

Facebook 48

Facebook Content Marketing Planning B2B Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 19, 2015

So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives? Marketo is a sponsor of the inaugural event—and for a good reason. As you can see in my new article on Marketing Land, In Search of the New “Mad Men”: Will They Be at Cannes This Year? , How will they do this?

Marketo 48

Marketo Creativity Advertising Agencies Paid Search Agency 48

Adobe Experience Cloud Blog

APRIL 11, 2017

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. There’s a wealth of behavioral data that exists within social media platforms. Marketo User Group in Seattle, WA), the influencers they follow, and the articles they share and comment on.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Social Media Blogs. MarketingProfs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

AUGUST 21, 2013

However, social media provides a great way for healthcare companies to engage their audience with interesting and meaningful content. People love to share their opinions and win competitions, and healthcare companies can take advantage of this by creating surveys and contests to be deployed through social media.

Social Media 48

Social Media Media Broadcasting Thought Leadership 48

ClearVoice

APRIL 14, 2023

In this article, we’ll explore the metrics that matter most for content marketing in 2023. For example, a KPI could measure how often a piece of content inspires a customer to call your sales team, send an email, or share a post on social media. Social media indicators Social media indicators vary depending on your goals.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

ClickZ

JUNE 15, 2020

AI can help brands in heavily regulated industries avoid compliance issues when posting to social media via the use of AI. DAM platforms enhanced with AI capabilities help to streamline and automate many aspects of managing distributed content such as images, video, and other media. The possibilities are endless.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Adobe Experience Cloud Blog

NOVEMBER 27, 2013

Author: Chase McMichael Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media. A survey of 1,060 U.S. Use Images.

Social Media 48

Social Media Facebook Social Marketing Media 48

Adobe Experience Cloud Blog

OCTOBER 9, 2012

by Jason Miller When it comes to content marketing and social media marketing, expert Michael Stelzner is always at the top of the list. Recently I caught up with Michael, and he answered some very tough questions that content and social media marketers face everyday. You’ve got to find out by asking, it’s that simple.

Social Media 48

Social Media Media Conversion Marketo 48

KoMarketing Associates

DECEMBER 20, 2016

And, in my presentation for the Boston Marketo User Group earlier this year, I explained how content marketing now plays a critical role in KoMarketing’s own inbound lead generation channel. Here is a look back at our ten most popular articles written in 2016, based on traffic, links, mentions, and impact in the lead generation process.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

And, in my presentation for the Boston Marketo User Group earlier this year, I explained how content marketing now plays a critical role in KoMarketing’s own inbound lead generation channel. Here is a look back at our ten most popular articles written in 2016, based on traffic, links, mentions, and impact in the lead generation process.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

Zoominfo

DECEMBER 21, 2020

Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform. When Birnbaum started Kustomer in 2015, he envisioned sales to small and medium businesses.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Martech

JULY 19, 2021

A candidate for a position might come armed with Marketo, HubSpot or Salesforce certification, for example, but does that tell you whether they have an overall understanding of the marketing ops framework. Ok, maybe not exactly, but this article from Anna Meyer in Inc. The vendor-agnostic part is tricky, of course.

Trade Show 120

Trade Show Vendors Barriers Conference 120

Adobe Experience Cloud Blog

JUNE 1, 2012

Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms. Social Media has quickly switched from a way for individuals to keep in touch, to a key strategy of business success. We are very excited to welcome him.

Social Media 48

Social Media Practices Marketing Automation Services Media 48

Adobe Experience Cloud Blog

MAY 13, 2019

Check out this email by Social Media Examiner. While you have no control over the people who have followed or liked your social media page, you are the OWNER of your ( organically built ) email list. With both email and social channels, you have to be sure to adhere to the rules and regulations of each region and channel.

Email Marketing 134

Email Marketing Marketing & Strategy Marketing Strategy Microsite 134

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

This summer, Facebook’s Newsfeed article has started to give a boost to faster loading web pages —and punish sites with long load times. In part, this strategy is an effort to push marketers to use Facebook’s Instant Articles tool. However, it seems like Instant Articles are here to stay. What does this mean for marketers?

Advertising Funnels 268

Advertising Funnels Top of Funnel Funnel Advertising Mobile Advertising 268

Adobe Experience Cloud Blog

JULY 15, 2010

As B2B marketers, we know the growing importance of B2B social media. The following 10 tips from the Definitive Guide to Social Media will help you understand what components are essential to grasp, use and focus on. HOW – How can you deploy social media tactics for measurable success? Improve engagement?

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

ClearVoice

NOVEMBER 2, 2018

The conference features deep dives in search and social media marketing education, including the best practices of mobile SEO, AdWords, marketing automation, content marketing and more. Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Social Media Marketing World.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107