WebMarketCentral

MAY 21, 2008

Articles and blog posts written to help marketers adapt and shift tactics in light of the economic slowdown have also proliferated, with Recession: The best thing for SEO from Brian R. GDP growth, MarketingSherpa, How to Market During an Almost but Not Quite Recession del.icio.us That clearly isn't happening today.

Planning 20

Planning Tagging Tactics SEO 20

WebMarketCentral

NOVEMBER 18, 2009

Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Those marketers are now writing insightful, helpful thought-leadership content.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? Find the answers to these questions and others here in more of the best articles and blog posts on social media marketing from this year so far. practices, blogs and more.

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

OCTOBER 18, 2007

Rarely do I drop what I'm doing to read a newsletter article, but that's what happened when I came across Elge Premeau 's Using Blogs to Attract Attention (Without Having Your Own) in the RainToday newsletter.

Blogger 20

Blogger Emarketing Outreach Paid Search Agency 20

WebMarketCentral

SEPTEMBER 15, 2008

Learn these answers and more from this collection of blog posts and articles, some of the best reporting on online research topics so far this year. Read her post to discover which types of online advertising get a thumbs up—and which are losing favor with interactive marketers. The question now is.read the article!

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

JANUARY 18, 2008

My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Here are some of the best blog posts on social networking and social media marketing strategies and tactics.

Linkbait 20

Linkbait Social Media Ning PageRank 20

WebMarketCentral

JANUARY 30, 2009

Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. 10 tips for scrutinizing paid search agencies by iMedia Connection Noah Elkin offers thoughtful advice to organizations looking for search marketing help.

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

WebMarketCentral

DECEMBER 9, 2009

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. What's the best method for approaching social media marketing? Video search 101: Marketing and optimization by iMedia Connection Noting some statistics on the explosive growth of online video, David L.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

AUGUST 30, 2006

Marketing Sherpa yesterday published a podcasting 101 guide , which began: "Podcasting is about to celebrate its second birthday and we don't know of a marketer out there who isn't at least mulling over the possibilities. Access to the Sherpa article is free through Friday September 1, but will cost you a few bucks after that.

Advertising Agencies 20

Advertising Agencies Demographics Rules Marketing 20

WebMarketCentral

JULY 14, 2008

The slowdown across some sectors of the economy is forcing B2B marketers to pull back on spending, yet continue to produce great results (or else). With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Here are the highlights from the webinar.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

DECEMBER 6, 2006

Marketers promote products, and sales professionals sell them. But while marketing generally isn't, and shouldn't be, in charge of the reverse logistics process, it definitely needs to be involved. Second, proper returns handling is important to marketers.

Enterprise Management 20

Enterprise Management Marketing Management Merchandising Touchpoints 20

WebMarketCentral

AUGUST 29, 2006

Check out this newsletter from marketing agency ingage (yes, with a small "i"). The articles cover marketing in the information age, marketing accountability, and leveraging offline marketing efforts to drive targeted online traffic.

Newsletter 20

Newsletter Advertising Agencies Paid Search Agency Interactive Marketing 20

WebMarketCentral

MAY 3, 2007

social tagging and its impact on marketing practices. Marketers that embrace these technologies and integrate the new brand/customer dynamic into their strategies will engender the loyalty of the customers." He recommends that marketers reward their best customers with valuable information (something I've said before ) and use Web 2.0

Web 2.0 20

Web 2.0 Wikipedia Paid Search Agency Digg 20

WebMarketCentral

DECEMBER 6, 2007

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. The first step in developing a strategic marketing plan is to identify your target markets.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

OCTOBER 13, 2008

Where should you apply direct marketing methods to your website? What challenges lie ahead for PPC marketers? Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. and "Apply Your PPC Intelligence to SEO."

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. Search Marketing and Microsoft adCenter. by Search Marketing Standard Uh, no.

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

MARCH 13, 2006

Two new resources for Web marketing assistance have recently been added to the Advice page on WebMarketCentral, the Web marketing portal.

Tools 20

Tools Marketing Management Autoresponders RSS 20

WebMarketCentral

NOVEMBER 3, 2009

It seems like so much of what is written about search engine optimization (SEO) assumes that you're writing a blog post, or a news story, or the next great "how to" article that's going to be syndicated far and wide on article marketing sites.

SEO 20

SEO Product Digg Tagging 20

WebMarketCentral

JUNE 22, 2006

Voting is open until midnight tomorrow, Friday June 23rd, for Marketing Sherpa's 2006 Reader's Choice Blog and Podcasting awards. Just for reference purposes , the WebMarketCentral blog is listed near the bottom of the voting form, one of 30 entries in the "Blogs on general [multiple topic] marketing" category.)

RSS 20

RSS Internet Marketing Contact Marketing Marketing 20

WebMarketCentral

JULY 30, 2007

Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off. The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

NOVEMBER 19, 2008

The trends are clear: as the economic malaise deepens, GDP growth heads into negative territory and unemployment rises, marketers are slamming the brakes on any program that is offline / branding and shifting whatever dollars they have left in their shrinking budgets to online / direct response. What else do you want? Don't neglect branding.

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

WebMarketCentral

FEBRUARY 25, 2008

One of the most appealing aspects of online marketing is the ability to test and measure virtually anything, in detail and with great precision. Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. You've heard it a million times: "You can't manage what you can't measure."

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

OCTOBER 26, 2009

Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Want to learn more about how to use Twitter for marketing, which mistakes to avoid, and learn from brand that are using the microblogging platform successfully? It’s all about the engagement."

Twitter 20

Twitter Web 2.0 Marketing Analytics Tools Tips 20

WebMarketCentral

OCTOBER 12, 2009

Note: This is a guest post written by Christopher Angus, an award winning Internet Marketer. Should you have an interesting article, resource or any other item which may be of interest to them; they will link to your site from their own internet property. Google ranks its results based on several hundred quality signals.

Social Media 20

Social Media Web 2.0 Google Media 20

WebMarketCentral

MARCH 3, 2008

Firefox Extensions That Make Me A Better Marketer Blogger Mitch Joel of Twist Image provides his short list of favorite Fire Fox plugins for tasks such as checking site popularity, downloading video and tagging content on del.icio.us.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

FEBRUARY 4, 2008

Before embarking on a serious search engine marketing (SEM) program, it's critical that your website is designed to take full advantage of the increased traffic. With that in mind, here are some of the best articles and blog posts from 2007 on website design considerations and action items.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

FEBRUARY 13, 2008

David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. Expanding beyond the scope of his book, here are some of the best articles and blog posts of 2007 on maximizing the impact of public relations activities through interactive PR. Nevertheless, worth checking out.

PR 20

PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

JANUARY 7, 2009

Welcome to the first post in the official Best of 2008 series, which will summarize and link to some of the best blog posts and online articles about SEO, social media, online marketing strategy and more. tags: best SEO articles, Matt Cutts, Eric Enge, SEOmoz, Brent D.

SEO 20

SEO Microsite Best Practices SEM 20

WebMarketCentral

FEBRUARY 27, 2008

Ning Marketing 2.0 The Marketing 2.0 Ning is a social site "For passionate marketers who are out to define, explore, experiment and determine the value of B2B Social Media Marketing and Marketing 2.0," with posts and networking opportunities from forward-thinking marketers across the web, including podcasting guru Albert Maruggi.

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

NOVEMBER 24, 2008

10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9:

Web 2.0 20

Web 2.0 SEM Adwords CTR 20

WebMarketCentral

JUNE 22, 2009

With all the hype that's built up around social media marketing, it probably shouldn't be surprising to see a backlash of sorts in the form of a spate of recent articles suggesting that social media is worthless for marketers. These remind one of the link-baiting SEO is dead articles that pop up periodically.

Social Networks 20

Social Networks Web 2.0 Thought Leadership Tagging 20

WebMarketCentral

MAY 11, 2009

Find the answers to these questions and others here in more of the best blog posts and articles on SEO from the last year. What emerging topics and techniques should SEO specialists investigate? How can PR and SEO work together more productively?

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

OCTOBER 9, 2007

Search Marketing or other SEM program, start with best practices in search engine marketing. Dan Briody recently wrote a helpful article for Inc. To optimize the results of a Google AdWords, Yahoo! Ultimately, however, what's really important isn't raw traffic, but conversion of that traffic into buyers or B2B leads.

Conversion Rate 20

Conversion Rate SEM Conversion Adwords 20

WebMarketCentral

JULY 28, 2008

There have been so many excellent blog posts and articles written already in 2008 that it's just not practical to wait until January of next year to recognize them. 4 questions every web site owner needs to answer by Search Engine Marketing Exposed A fairly short yet very thoughtful post that is more strategic than tactical.

SEO 20

SEO Best Practices Search Engine Marketing Tagging 20

WebMarketCentral

MARCH 19, 2009

It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't.

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

JUNE 3, 2009

Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product? Read about all of this and more in some of the best articles and blog posts from the last year on marketing strategy and branding.

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

NOVEMBER 3, 2008

Read on for all of this and much else in some (more) of the best articles and blog posts written about SEO to date this year. Gain the competitive edge with SEO by iMedia Connection Craig Macdonald , VP of Marketing and Product Management at marketing analytics provider Covario , outlines a "a strategic, scalable system for success" at SEO.

SEO 20

SEO Best Practices Enterprise Management CAN-SPAM 20