Square 2 Marketing

SEPTEMBER 21, 2023

Artificial intelligence (AI) is in the process of starting to transform nearly every aspect of our lives, and marketing is no exception. In the fast-paced world of digital marketing, AI has emerged as a game-changer, revolutionizing how businesses connect with their target audiences, optimize their campaigns and drive revenue.

Trends 106

Trends Optimization Marketing Practices 106

Martech

DECEMBER 26, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Consumer packaged goods brands can drive ongoing marketing ROI by harnessing the value of first-party data through a customer data platform. The post 2023 in review: Our 10 top articles on CDP appeared first on MarTech.

Vendors 103

Vendors Buyer Need Segmentation ROI 103

Martech

DECEMBER 22, 2023

So we’re putting together 10 of the most popular articles by our subject matter experts from 2023 on different topics. First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions.

Copywriting 97

Copywriting Deliverability Outreach Click Rate 97

Marketing Insider Group

DECEMBER 12, 2017

Rounding the corner on 2018 – and what will likely be a more sophisticated and competitive digital marketing landscape – it’s time to look back at the highlights of 2017. The post The Top 10 Digital Marketing Articles of 2017 appeared first on Marketing Insider Group.

Marketing & Strategy 209

Marketing & Strategy User-Generated Content Marketing Marketing Strategy 209

Zoominfo

JANUARY 21, 2019

Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Today, we bring this series to a close with the final installment– for marketers, of course. So whether you’re here to take a walk down memory lane with us, or you’re simply searching for new marketing content, you’ve come to the right place.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Content Marketing Institute

DECEMBER 22, 2021

If you didn't get a chance to read all 249-plus posts from Content Marketing Institute this year, here are the 10 most popular. Continue reading → The post 10 Content Marketing Articles Readers (Like You) Loved This Year appeared first on Content Marketing Institute.

Content Marketing 141

Content Marketing Content Paid Search Agency Marketing 141

Marketing Insider Group

DECEMBER 26, 2018

Although some of you might be looking forward to the new year, those out there who have yet to implement a 2019 content marketing strategy that meets your goals may be wishing you can rewind […]. The post Best Marketing Insider Articles 2018 Plus Our Latest Ultimate Guides appeared first on Marketing Insider Group.

Best Practices 210

Best Practices Marketing & Strategy Marketing Marketing Strategy 210

Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks. Today: CRM. Here’s how.

CRM 94

CRM Ethics Acquisitions Ideal Customer Profiles 94

CopyBlogger

SEPTEMBER 12, 2023

The line between SEO and content marketing is blurry. Continue Reading The post SEO and Content Marketing: 3 Steps to Attract More People to Your Next Article appeared first on Copyblogger. They’re clearly different, but where one stops and the other begins.

SEO 95

SEO Content Marketing Content Marketing 95

Content Marketing Institute

DECEMBER 20, 2022

Browse this list of the 10 most popular content marketing articles to see if you missed any among the 249 CMI published in 2022. You can read them all in 108 minutes – or take just five minutes to read the first one. Continue reading →

Content Marketing 90

Content Marketing Content Paid Search Agency Marketing 90

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

SmartBrief - Marketing

JUNE 12, 2023

While these articles tend to be non-promotional in character, they enable authors to display their expertise, thereby building their credibility and authority. By contributing guest articles, you demonstrate that you are on the cutting edge of your industry and cultivate trust with customers.

Tips 52

Tips PR Guidelines Loyalty 52

Content Marketing Institute

DECEMBER 22, 2022

Most marketers tout the top content performers and scrutinize the biggest duds. But what about the content assets that did OK but didn’t quite get all the love you think they deserve? We found a set of those from CMI – and we’re resharing them to help you in 2023. Continue reading →

Content Marketing 131

Content Marketing Content Paid Search Agency Marketing 131

Marketing Insider Group

AUGUST 30, 2017

Writing articles for the corporate blog is a pain sometimes. Find a creative idea, write a compelling article, choose an appropriate image — your daily plan. The post How to write the article people want to share appeared first on Marketing Insider Group. Especially, when you write posts on the similar topic every day.

Planning 217

Planning Creativity Social Media Marketing 217

SEMrush

APRIL 28, 2021

Do you find writing great articles challenging? Click to learn our top five tips for writing SEO-friendly articles and perform well. You‘re in the right place.

Tips 142

Tips Content SEO Content Marketing 142

CopyBlogger

JULY 14, 2022

The post How to Pitch an Article (and Get an Enthusiastic Response) appeared first on Copyblogger. If you want to write about anything you’d like, as often as you’d like, there’s a place for that: Your. Continue Reading.

Features 134

Features Content Marketing Content Marketing 134

Search Engine Journal

NOVEMBER 4, 2021

Write, publish, and share great SEO articles to reach more users and drive traffic to your website. The post How To Use Article Marketing To Improve SEO And Drive More Traffic appeared first on Search Engine Journal. Here are 9 steps to make it happen.

Traffic 130

Traffic SEO Search Marketing Marketing 130

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. Recently, we published The Ultimate List of Marketing Podcasts. Social selling has a 100% higher lead-to-close rate than outbound marketing. Key Takeaways from the Best Sales Articles of 2018.

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Content Marketing Institute

SEPTEMBER 1, 2020

Check out CMI’s top five articles on visual content. Continue reading → The post 5 Tips From CMI’s Most Popular Visual Content Articles appeared first on Content Marketing Institute. If your content is all or heavily text based, you’re missing an opportunity to attract audiences, make them stay, and remember your content.

Tips 141

Tips Content Content Marketing Paid Search Agency 141

Martech

JANUARY 30, 2023

Ever since OpenAI’s ChatGPT burst onto the scene, it’s been the hottest thing on the marketing talk-track since TikTok. But is ChatGPT just the newest shiny object in a digital marketing world chock full of them? ChatGPT brings a whole new level of AI to the marketing game, and we’ve just begun to uncover its potential.

Marketing AI 105

Marketing AI Blast Campaigns Copywriting Lead Ranking 105

Ahrefs

NOVEMBER 14, 2022

Marketing … Read more › Here are all the ones we’ve shared in 2022 so far: SEO Case Study (On a Budget): From 0 to 75,000 Visits a Year Learn how Ryan Durani grew a property site from zero to 300-400 clicks per day.

Case Study 109

Case Study Case Studies Best Practices SEO 109

ClearVoice

AUGUST 6, 2021

What are in-depth articles? In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links. In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links. Click To Tweet.

Google 98

Google SERP SEO Domain 98

ClearVoice

JUNE 17, 2022

Writing blog articles is both an art form and a science. By the time you finish this article, you will have a more solid understanding of what your blog architecture needs to be, why it’s paramount to focus on specific audience segments, and how developing long-form content can be an excellent addition to your marketing strategies.

Traffic 96

Traffic Tips Psychographics FAQ 96

Contently

MAY 7, 2021

When I went to post my LinkedIn newsletter this week, I was treated to a surprise: LinkedIn asked if I wanted to publish the article as myself or as Contently. LinkedIn Pulse—a native article publishing feature—has long been the best way to engage people with longform thought leadership on the platform. ” And listen, I get it.

Linkedin 140

Linkedin B2B Thought Leadership First-Mover Advantage Paid Search Agency 140

Content Marketing Institute

AUGUST 25, 2020

Here are five tips from the five most popular CMI articles on the topic. Continue reading → The post 5 Ideas to Ponder from CMI’s Top Social Media Articles appeared first on Content Marketing Institute. But you can’t do it all.

Social Media 130

Social Media Media Distribution Communities 130

Salesforce Marketing Cloud

JULY 10, 2023

Your customers can easily get the answers they need with knowledge base articles, which are informative help articles on your site. Service agents can also use knowledge base articles to solve customer problems and reduce their average handle time. What is a knowledge base article?

Knowledge Base 52

Knowledge Base Work Management FAQ Ideal Customer Profiles 52

CMSWire

DECEMBER 22, 2023

Examining the hot topics for CMSWire in 2023, per our readers. Continue reading.

Generation 94

Generation Marketing 94

Adobe Experience Cloud Blog

SEPTEMBER 6, 2018

Content marketers have so many questions and hesitations during their day. All of these questions and more are on a content marketing professional’s mind every day. SEMrush has analyzed more than 6,000 articles using the SEO Writing Assistant tool to determine the preferences of content gurus. Is this blog long enough?

SEO 133

SEO Content Marketing SERP Case Studies 133

Biznology

FEBRUARY 6, 2018

From the beginning of my writing for Biznology and on Biznology, I have written so many articles about online virtual communities and I thought I would share them all with you so that you can catch up. Don’t ignore message boards in your social media marketing strategy. Are anonymous communities most authentic? Like this post?

Communities 161

Communities Social Media Media Internet Marketing 161

Content Marketing Institute

JUNE 30, 2020

Discover our five most popular articles about content analytics. Continue reading → The post The 5 Most Popular Content Analytics Articles on CMI appeared first on Content Marketing Institute. You “voted” and we’re reporting.

Analytics 110

Analytics Content Social Media Marketing Report 110

B2B Marketing Directions

AUGUST 22, 2021

Marketing Week published an article earlier this month that is sure to provoke a strong response from proponents of account-based marketing. a strategy in which the marketing department delivers personalised communications to best-fit accounts, which are prioritised based on data from the sales team."

Account Based Marketing 52

Account Based Marketing ABM Paid Search Agency Marketing & Strategy 52

ClearVoice

FEBRUARY 3, 2021

What is an article? An article is a piece of writing that educates, informs and/or colorfully illustrates a topic using purpose-driven writing, provocative insights and a unique perspective designed to engage an audience. Articles also can be… Blog posts. A general guide to article length: Short Form (500 words or less).

Thought Leadership 52

Thought Leadership FAQ Viral Marketing Fulfillment 52

Alejandro Rioja

JANUARY 5, 2020

I’ve spent the last 6 years learning all I could about digital marketing. In this round-up, you will find my best marketing posts as of 2020.… … The post My Best Digital Marketing Articles appeared first on Alejandro Rioja.

Best Practices 65

Best Practices Marketing eCommerce SEO 65

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

OCTOBER 11, 2017

Are you one of those marketers wondering where and how to use video effectively? Video platform managers and solutions marketing analysts tell me that “where should I use video?” Convert articles and blog posts to video. Your blog reflects your content marketing strategy—right down to the keywords.

Top of Funnel 112

Top of Funnel Work Management Video Marketing Marketing Management 112

Biznology

MAY 15, 2020

I have included two HBR articles below that describe job crafting at both the individual and team levels. For the balance of this week’s collection, I put myself on a bit of a diet re: coronavirus-related material and dipped (mostly) into my backlog of articles, podcasts, etc. Totally nerdy and totally fascinating.

Work Management 104

Work Management Lead Ranking Outreach Marketing Management 104