Buffer

JULY 29, 2019

You can audit your marketing in many ways—be it a quick-and-simple social media audit or a full-scale blog review. I’ve bookmarked several of my favorites and dug up a handful of other useful graders and tools to come up with this list of 10+ website graders, content scores, and social media ratings.

Social Media 72

Social Media Social Marketing Media Dwell 72

Marketing Insider Group

JANUARY 16, 2020

Publishing blog posts 2 to 4 times per week provides the highest results in terms of both traffic and conversions. Web traffic. For example, themes for a marketing blog could be content marketing, social media, event marketing, and so on. Audience engagement. Search engine visibility. Lead generation and nurturing.

Planning 327

Planning Conversion Top of Funnel Custom Publishing 327

Marketing Insider Group

JULY 14, 2020

In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. It’s still the most popular social media platform. Over time, the focus on content marketing shows a significant increase in traffic. Quick Takeaways.

Paid Content 296

Paid Content Ad Frequency Paid Search Agency Marketing Budget 296

Hinge Marketing

OCTOBER 2, 2013

Pick up a recent issue of ENR magazine and you’ll see stories on the work product improvements delivered by 3D modeling tools, laser scanners, and other wireless technologies. Social media marketing, when executed well, can be just as scientific as the technologies employed in the project site.

Social Media 48

Social Media Social Marketing Tips Media 48

Marketing Insider Group

JANUARY 27, 2020

Social media sites: Create a profile and use them to promote your blog posts, podcasts, or videos. Now that you’ve published a few articles, videos, or photos, create a calendar that can help you plan the rest of the year’s content. Surveys can help, as well as consulting Google Analytics and your social media analytics.

Startups 343

Startups Marketing & Strategy Marketing Strategy Content Marketing 343

NuSpark Consulting

JANUARY 3, 2017

And hopefully, a healthy percentage of them are evergreen, compounding posts that are building SEO traffic over time. Read Carolyn Frith’s post here for more about the importance of leveraging compounding posts with social and other online promotion platforms to boost visibility. Happy hunting.

Design 0

Design Top of Funnel Tips Leads 0

Onalytica B2B

OCTOBER 1, 2018

He’s written hundreds of articles on content marketing, search engine optimization, social media and Analytics. Top 50 Marketing Influencer, Entrepreneur Magazine. Top 10 Social Media Influencers to Watch, Social Media Explorer. Top 10 Online Marketing Experts to Watch, Forbes.

Marketing AI 171

Marketing AI Sales Qualified Leads Conference Lead Scoring 171

seo.co

FEBRUARY 15, 2022

Unfortunately, clickbait is synonymous with unethical marketing thanks to the intentional disconnect between headline and article. Sensationalist headlines have always been around in some form—most notably on the cover of supermarket tabloid magazines—but it’s only within the past few years that they truly rose to prominence on the Internet.

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Sprout Social

FEBRUARY 17, 2022

Social media. These folks voluntarily signed up for your email list and want the insights, tips and deals you share. Social media buttons. The goal is to drive traffic to its event, so the color and large text in the CTA are perfect since it directs your eyes straight to it. MarketAPeel: Quick tip.

Template 130

Template Email Marketing Blast Campaigns Planning 130

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Now, social strategies apply to more than just owned media. In fact, they can and should play a role in all three media buckets. What is paid media?

Paid Content 96

Paid Content Paid Search Agency Media Paid Social Agency 96

Anyword

FEBRUARY 1, 2023

Here, we’ll be exploring six of the most common problems that writers and copywriters run into while creating content and providing tips on how to overcome them. A little tip: create subheadings as your main outline sections to get a better idea of how your blog or article will flow once you’ve started writing.

Process 98

Process Copywriting Content Blogger 98

Sprout Social

NOVEMBER 28, 2022

— Sprout Social (@SproutSocial) October 19, 2022. In this article, we’ll give you 39 engaging Instagram Story ideas to help spark more content ideas, without burning yourself out in the process. Share your blog or article content. This also goes for sharing news about your company from other websites and media outlets.

Brand Identity 125

Brand Identity Branding FAQ Social Media 125

Directive Agency

APRIL 25, 2019

Kerry Flynn is a business reporter for Digiday where she reports on digital platforms as they relate to media, buying, brands, and publishers. Before Digiday, Kerry covered business and tech at Mashable and was a technology reporter for Newsweek Media Group. There, she covered social media companies, trends, and start-ups.

B2B Marketing 101

B2B Marketing Trends Paid Search Agency Advertising Agencies 101

Brandpoint

MARCH 28, 2023

A fact-based press release or native ad spot will help get key messages out, but a personalized article directly from a leader within a company will do much more than communicate details. Here are some pre-distribution tips to set you up for getting the metrics you want. Is your brand focused on driving traffic to an owned website?

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

ClearVoice

DECEMBER 5, 2019

Before we dive into CV Portfolio tips, let’s get an understanding of how potential clients choose freelancers within the ClearVoice Talent Network. The content type could be white papers, social media posts, website content, and more. Now on to what to do… 3 CV Portfolio tips that’ll land you more gigs: 1.

Ideal Customer Profiles 87

Ideal Customer Profiles Sample Network Marketing Social Media 87

Biznology

MARCH 25, 2019

Digital marketers are constantly trying to get more exposure and drive traffic to their websites. In this article, we’ll share the top five things every non-technical marketer needs to know about SEO. #1: Instead, you’d want the articles and blog posts you’ve written about the product to show up in search results.

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Content Marketing Institute

APRIL 27, 2018

Note: I don’t have any business relationship with Foundr Magazine, I just admire its Instagram success.). It doesn’t let you add clickable links in post descriptions or comments the way other social networks do. Another crucial element of Foundr Magazine’s strategy is to use a landing page optimized for Instagram traffic.

Marketing & Strategy 110

Marketing & Strategy Landing Pages Leads Lead 110

Chris Koch

JANUARY 22, 2010

I wish I could say that social media leads to sales. So when we think about social media ROI, we need to make a leap of faith. To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR.

Social Media 100

Social Media ROI Lead Ranking RSS 100

BenchmarkONE

APRIL 14, 2020

They encourage people to get annual releases of the magazine with a whopping 81 percent discount. . If you’re interested in creating an exit-intent popup, here are some tips that you need to know: Determine exit triggers: Identify mouse movement or scrolling behavior that signal that users are about to leave your website. .

Lead Scoring 130

Lead Scoring Lead Ranking Leads Lead 130

Biznology

DECEMBER 5, 2013

Here’s why you should consider adding Pinterest to your social media list. When Pinterest first arrived on the scene, it was unfairly pigeonholed as the social media spot simply for recipes, crafts, and unrealistic home improvement/decor ideas. 25 percent of retail referral traffic comes from Pinterest.

Wikipedia 80

Wikipedia Outreach Social Media Internet Marketing 80

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

ClearVoice

SEPTEMBER 10, 2020

For example, one of my content marketing brand clients publishes a health-focused magazine. Connect with readers by writing about ideas in: Articles. Social media posts. As I browse the current line up of posts, I see topics ranging from corporate social responsibility to a reflective piece on B2B decision-makers.

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Stevens & Tate

JULY 27, 2020

Traditional marketing includes TV commercials, radio ads, magazine ads, billboards, and more. It’s one of the reasons why most businesses have set up websites and social media pages (such as on Facebook). 5 Essential Inbound Marketing Tips. Hopefully, your business has a website or a social media page.

Inbound Marketing 76

Inbound Marketing Marketing Strategy Marketing & Strategy Business 76

Content Marketing Institute

MARCH 1, 2018

Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. And rather than build out our current content site – which had thousands of daily readers – we launched a new blog with zero traffic. It only made sense that we called the project Social Media Lab.

Planning 98

Planning Top of Funnel Allocation Brand Identity 98

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Only B2B

JANUARY 29, 2018

Generate Leads With Marketing Automation | Tips from 10+ Experts. We thought to roam around, shaking a few hands with marketing experts, and asking them to drop 1 tip would enlighten us – and trust us it all works. We have collected a few tips that summarize their lifetime expertise of lead generation via automation.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

The Mx Group

AUGUST 24, 2018

You just need a few key tips: The team: Does the rest of the company know there’s new content? Your sales team might benefit from new collateral, and the extra visibility from co-workers will increase the odds of shares on social media. Social media: Make your audience aware you’ve written something new.

Distribution 67

Distribution Paid Social Agency Paid Search Agency Telemarketing 67

Directive Agency

APRIL 25, 2019

While not all of these journalists cover B2B specifically, they cover the latest tips, trends, and news B2B marketers can learn a thing or two from. Kerry Flynn is a business reporter for Digiday where she reports on digital platforms as they relate to media, buying, brands, and publishers. Why Should B2B Marketers Care? Taylor Lorenz.

Trends 40

Trends Paid Search Agency Advertising Agencies Planning 40

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Convince & Convert

OCTOBER 2, 2013

These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. And heck, right now, 32 percent of “Wall Street Journal” website traffic comes from a mobile device (60% from a smartphone and 40% from a tablet device).

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Digital B2B Marketing

JANUARY 24, 2013

See 7 Steps to Find Your Content Marketing Sweet Spot for tips on avoiding this. Your blog eschews nearly all forms of social sharing, often with the belief that your audience doesn’t use social media. This blog loses both a source of traffic and means of discovery. ‘Nuff said.

B2B Marketing 100

B2B Marketing Paid Search Agency B2B Press 100

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. TIP: Make sure videos created elsewhere are uploaded to YouTube. Remember to test.

Broadcasting 98

Broadcasting Youtube Landing Pages Ideal Customer Profiles 98

Marketing Insider Group

JANUARY 27, 2014

There is some convincing research to support this: According to Webtrends , nearly 70% of Fortune 100 corporate websites experienced declines in traffic, with an average drop of 23%. 90% of website traffic comes from just 10% of the content and more than 50% of the traffic is from just 0.5% of the content. ~ InboundWriter.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Custom Publishing 100

PureB2B

JUNE 21, 2022

Interruption marketing includes television and radio advertisements, newspaper and magazine ads, direct mail and catalogs, online banners and interstitial ads, social media promotions, email spam, and telemarketing messages. Embed the form in website sections that drive the most traffic. The Constant Need to Adapt.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Planning Opt-out 62

Content Marketing Institute

JULY 24, 2018

Jason Schemmel , social media manager, Harper Collins Christian Publishing . Buy native advertising to drive traffic to articles and then quickly grow my email list. Christoph Trappe , director of content, Stamats Business Media. Take blog articles and produce a quarterly print magazine, advises @markiemasters.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Optinmonster

APRIL 9, 2020

In this article, we’ll share 27 newsletter ideas to keep subscribers engaged. Or, if you’re a writing coach, you can simply create a text-based list that includes tips that will help your subscribers improve their writing skills. Another effective form of social proof is user-generated content. Run a Giveaway.

Newsletter 117

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 117