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The future of Twitter is as a protected essential public utility


And then there’s YouTube, too, right? So, aside from the fact that the Twitter handle has become a de facto internationally-recognized contact number second only to the URL, there are other sexier and stickier channels that people devote a lot more time to. Be sure to check Sally out on Twitter, @sallyfalkow , LinkedIn , SlideShare , Facebook , and even Google+. Know why?

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]


Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post. LinkedIn Best Practices. Let''s look at the LinkedIn-specific best practices.

The Ultimate Cheat Sheet for Mastering LinkedIn


With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. While Facebook, Twitter, and now Google+ have been generating the most buzz lately in the social media world, LinkedIn is a powerful platform that often gets underutilized or put on the back burner. 20 Hidden LinkedIn Tricks.

5 Ways to Generate Leads from a LinkedIn B2B Company Page

Social Media B2B

Many B2B companies have been successful at generating leads from LinkedIn , but there are features of a company page that B2B marketers are just not aware of. Most B2B companies have company pages on LinkedIn where they include a keyword-stuffed paragraph or two of marketing-speak. This is the most basic option for LinkedIn. It also shows the employees who work at the company.

How to Build the Ultimate Online Newsroom


Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. Links to media coverage and bylined articles. • by TomPick and guest blogger Maria Verven. based on division, product line, purpose etc.)

What Your Business Needs To Know About Google+

It's All About Revenue

Google+ is aiming at Facebook, LinkedIn and Twitter users. Another feature is Sparks, which helps you discover news articles you might want to share based on your interests. How To Get A Google+ Vanity Url – Google+ profiles come with lengthy, numeric urls. LinkedIn. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. You don’t.

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The 29 Best Social Media Monitoring Tools


Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Monitor the things you care about online—follow your social networks, be alerted to breaking news, or read articles on just the topics that interest you. 1) Socialbakers.

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How to Use Article Marketing as Part of Your Social Media Strategy


As you may know by now, article marketing is an effective way to gain credibility and establish yourself as an expert in your field. By writing articles about topics of interest to your readers, and distributing them on article directories, you can give your content the kind of exposure that would be hard to get anywhere else. Guest post by Beth Hrusch. Digg this! Tweet This!

Creating a content marketing plan — without any content

grow - Practical Marketing Solutions

LinkedIn forums. If you’re like most people, you have a profile on LinkedIn and haven’t done much with it. There are about 600,000 groups on LinkedIn covering every imaginable business interest. I’ve personally made some fantastic connections and acquired my two most profitable customers just by answering questions in LinkedIn Group Forums. Twitter.

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Once is Never Enough: How to Repurpose Content Like a Boss


A LinkedIn post. A short video on YouTube. The feature article of an email newsletter. Three LinkedIn updates. Here’s how Jay describes it : “I spend five minutes recording a video that becomes: A video on YouTube. A post on LinkedIn. 2 LinkedIn shares”. You saw Jay Baer publish his videos on Facebook, YouTube and his own site. 20 Tweets.

5 Ways B2B Marketers Can Learn to Love Facebook


And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. But all my real focus was on Twitter and LinkedIn. Based on a 2013 survey by Pew Research Center’s Internet Project, the most popular social media platforms, in order, are: Facebook, LinkedIn, Pinterest, and Twitter (Google+ wasn’t rated). Um … maybe not. Facebook Live.

The 21 Best Content Curation Tools


Grab content (articles, videos, whatever) from your web browser, email, or a wide range of apps including Twitter, Flipboard and Pulse, and save it in Pocket. But who has time to cull through the hundreds of thousands of articles written daily? Save articles, videos, recipes, or any interesting content to Instapaper with one click. Expert interview roundups (example: iDigic ).

How to Promote an Event with Social Media

Paul Gillin

Use a unique tracking code with each promotion and make sure to use a different code for Facebook, Twitter, LinkedIn and e-mail. Create short-code URLs using a service like Special discount if you use this URL [link] ). Link to your landing page using a custom URL. Create SlideShare and YouTube channels for your event. Events of all sizes. AcmeForums).

48 Phenomenal SEO Guides, Tips & Tactics


How To Use SEO To Boost Your Brand’s YouTube Channel by MediaPost. through integrating your YouTube channel with your Google+ account. If you want to create a video that is specifically for branding and getting your name in front of people, then YouTube, Vimeo, etc. And are your website URLs optimized? But change is.” Image credit: Stone Temple Consulting.

Ask a Content Guy: Where Should I Distribute My Content Marketing?


They assume that sharing an article with 100,000 Facebook fans and 100,000 Twitter followers will make it go viral—even though, on average, that would only result in a couple hundred clicks at best. In 2016, shouldn’t I be snapping my #tbt Instant Article and ‘gramming the entire content experience? Facebook, Twitter, and LinkedIn are requisites for most companies.

The 14 Best Content Planning and Research Tools


On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). Sample review: “Writing an article, but don’t have the perfect source? Enter any URL and find other websites that are similar. 4 Best Content Planning Tools. 1) Trello. 2) Podio. 3)

How To Analyze and Grow Website Visits


Direct traffic primarily comes from two sources: visitors typing in a site URL directly into their browser, or clicking on a stored bookmark. Online branding tactics include media mentions, building links by writing guest posts and articles, product reviews, social media, and industry activities like high-quality directory listings and trade association membership. The short answer?

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Or that 73% of U.S.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained


Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' LinkedIn - LinkedIn is a business-oriented social networking site.

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! This post started with an article earlier this year on “ 30 Tips To Make Your Companies Blog Rock ” and I had quite a few comments by readers and so added more tips on more keys to making a blog successful.

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37 Fantastic SEO Guides, Tips and Tactics


Optimize off-site content (for example, on YouTube and other social platforms). From Google+ profiles to Facebook info sections, you can display keywords and all of your business web properties (website, Twitter, YouTube, corporate blog, etc).” Create A YouTube Traffic Jam With These 4 Simple Optimization Tips by KISSmetrics. ** 5 STARS. Create link-worthy content.

28 of the Best Chrome Extensions for SEO, Productivity & More


We can’t guarantee that they will make YouTube videos less tempting to watch, but we recommend them for busy marketers who want to make their time online more efficient. Whether you’re conducting research for a project or simply reading different articles online, you most likely come across resources that you want to save and return to for later use. Social Media. 1) bitly. 8) MozBar.

The Ultimate Dictionary of Marketing Terms You Should Know


Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. 51) LinkedIn. LinkedIn is a business-oriented social networking site. Nowadays, w ith more than 414 million registered members, LinkedIn is the most popular social network for professionals and one of the top social networks overall. 90) URL. 98) YouTube.

Best Web Presence Optimization Guides and Tips of 2010


But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Whatever. Digg this!

OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising


While every other publisher just sees shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.), Using an oscillating, anonymous hash in a sharer’s URL as a UTM code, Pound can track its content’s journey like an overprotective parent tracking his teenage son’s phone. At BuzzFeed, even the data scientists are masters of memes. So we went to see them. Buzzkill?

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Web Presence Optimization Software Review: gShift Labs


gShift enables you to set up external pages to track in different categories: Press Releases, Blogs, social media accounts, videos, and shortened URLs (e.g. URL links). number of mentions and retweets), LinkedIn and YouTube all into one spot. expanded LinkedIn metrics are anticipated to be added within the next 30-60 days). Unlike pure SEO management tools (e.g.,

Why You Need a Blog and How to Leverage It Using Social Media


According to statistics from Social Media Today , 77% of Internet users read blogs; 70% of people learn about a company through articles rather than ads; and 81% trust advice and information from blogs. Be sure your blog URL is included in your Facebook profile, Twitter bio, LinkedIn profile, YouTube channel description, etc. Still on the fence?

A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies


Are they getting their information from LinkedIn? Recent statistics also show that LinkedIn is the top social media platform for most B2B marketers, but your specific target market might not use LinkedIn all that much. For instance, LinkedIn posts are more formal compared to Facebook posts even if they come from the same brand. Lead Generation on LinkedIn. Engage.

The 16 Most Important Social Media Updates of 2012


That's why we were so excited in October, when Facebook announced Global Pages that allowed marketers to maintain just one Facebook page URL, but route fans to different versions of the page based on their location. The Biggest LinkedIn Updates of 2012. 8) New LinkedIn Company Pages. In September, LinkedIn announced a new design for their company pages. tough cookies.

10 Tips for Getting Long-Term Traffic to Your Content


Pro members of SEMrush can export this list and potentially reach out to webmasters who have linked to an older article to let them know about their newer, comprehensive piece of content. It allows you to enter a URL of a similar piece of content to see the Twitter handles and email addresses of influencers likely to share your content. Most of us publish blog posts the same way.

Why hiring a search marketing firm is a waste of money

Fearless Competitor

After you have built up the subscribers and traffic to your blog, even if you stop publishing articles, people are still finding your content through search engines and social media. Start writing a blog and use keywords in your articles. It will ask you for a web page (URL). Schedule your blog article to publish. Sorry Search Marketing firms. We’re already there.

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” That’s precisely why Kerry’s article caught my attention. Remember to wrap your URL with anchor text that includes one or two keywords. I have summarized here my takeaways on her five steps. The steps are: 1.

7 Benefits Of Using Public Speaking To Build Your Brand Authority

B2B Marketing Insider

You will create a website, a blog, vlog, design a Facebook page, Tweet about it, Instagram your brand name, and make YouTube videos into the night, but is this enough? You will meet and exchange formalities and undoubtedly exchange cell numbers, email addresses, twitter names and LinkedIn information, thereby increasing your nexus. This article originally appeared on

57 Things You Can Do Right Now to Improve Your Website

delicious b2bmarketing

Enter your URL here and on the results page, scroll down to the “Download times&# section. Use ONE URL and drive all traffic to it. Directing people to more than one URL lowers your link juice, plus it’s just plain confusing. Do a search for all the content, articles, blog mentions, etc. Below you’ll find their tips and as well as mine. Design. Content.

87 New (Really) Marketing Automation Stats

Marketing Action

We have not changed the URL to keep the integrity of inbound links. Website articles (59%). LinkedIn is 2nd (43%) and Twitter is 3rd (35%). For URLs that rank in the Top 10 of Google search results, the average user time on site is 101 seconds, and the average bounce rate is 37%. The average length of of a Top 10 URL on Google search results is 36 characters.

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Pinterest Crash Course: Get Up and Running In One Day

Marketing Action

It drives more referral traffic than YouTube, Google+, and LinkedIn combined. Think a bit about the URL you’ll use for your Pinterest account. Create a blog board: 59% of Pinterest users click on pins pointing to blog posts and articles according to GoDigital Marketing. Bonus: Use Google Analytics’ URL builder to add custom campaign parameters to your URLs.

How to Get More People to Register for Your Next Event


Use snippets from the previous year, compile them into a ‘Highlights from last year’ video, and embed it on your event website or upload it to YouTube. You can also interview your speakers and get them to give a preview of their presentation, and embed the videos on your website or upload them to YouTube. Content to Get Your Event Discovered. What are their key challenges?

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