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My online influencer research and engagement process

Biznology

Edit : I just read what I wrote below and I think that this article might be insider baseball. upload big batches of keywords and then take the results and chop off the fat and then take the resulting URLs and upload them to GroupHigh, where their powerful app takes those blog URLs a thousand at a time and populates each one with all of its related social media metrics. Got it?

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Keep your copy succinct by removing the horrendously long URL you''re sharing from the text in your post. LinkedIn Best Practices. Let''s look at the LinkedIn-specific best practices.

5 Ways to Generate Leads from a LinkedIn B2B Company Page

Social Media B2B

Many B2B companies have been successful at generating leads from LinkedIn , but there are features of a company page that B2B marketers are just not aware of. Most B2B companies have company pages on LinkedIn where they include a keyword-stuffed paragraph or two of marketing-speak. This is the most basic option for LinkedIn. 1. Products and Services. Free Banners.

The Ultimate Cheat Sheet for Mastering LinkedIn

Hubspot

With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. While Facebook, Twitter, and now Google+ have been generating the most buzz lately in the social media world, LinkedIn is a powerful platform that often gets underutilized or put on the back burner. 20 Hidden LinkedIn Tricks. 1.

Internet marketing abhors a closed door so open a window

Biznology

How do I get all the way to the end of an article without ever really knowing anything about the author — or how to make content (even newspapers gladly give out their reporters’ email addresses, why are you so special that you refuse to receive unsolicited email? YouTube. In fact, if you have a YouTube page then you should have a Google+ page. thought now).

How to Build the Ultimate Online Newsroom

Webbiquity

Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios,  a corporate fact sheet, a few case studies, and maybe an article reprint or two. Links to media coverage and bylined articles. • A company backgrounder or fact sheet (see below for detail).

What Your Business Needs To Know About Google+

It's All About Revenue

Google+ is aiming at Facebook, LinkedIn and Twitter users. Another feature is Sparks, which helps you discover news articles you might want to share based on your interests. I’ve been playing around on Google+ for the past two weeks and I see a lot of positive comments on this feature. How To Get A Google+ Vanity Url – Google+ profiles come with lengthy, numeric urls.

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Once is Never Enough: How to Repurpose Content Like a Boss

Act-On

LinkedIn post. short video on YouTube. The feature article of an email newsletter. Three LinkedIn updates. Here’s how Jay describes it : “I spend five minutes recording a video that becomes: A video on YouTube. post on LinkedIn. LinkedIn shares”. You saw Jay Baer publish his videos on Facebook, YouTube and his own site. SlideShare deck.

Creating a content marketing plan — without any content

grow - Practical Marketing Solutions

LinkedIn forums. If you’re like most people, you have a profile on LinkedIn and haven’t done much with it. There are about 600,000 groups on LinkedIn covering every imaginable business interest. Make sure your LinkedIn profile is complete and helpful so people can learn about you.  In the “specialties&# section of your profile, list your keywords!

Media 22

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. But all my real focus was on Twitter and LinkedIn. And now that we’ve swung into the age of instant articles, it’s even more important. Facebook even beats out LinkedIn for adoption, though it’s barely by a nose. Big deal.

How to Use Article Marketing as Part of Your Social Media Strategy

Webbiquity

As you may know by now, article marketing is an effective way to gain credibility and establish yourself as an expert in your field.  By writing articles about topics of interest to your readers, and distributing them on article directories, you can give your content the kind of exposure that would be hard to get anywhere else.  Guest post by Beth Hrusch. Digg this! Tweet This!

Top 30 Most Useful Facebook Blog Posts of 2010

WindMill Networking

While I limited my similar top blog posts on Twitter and LinkedIn to 20, so many people had so much resourceful information to provide on FB that I felt the need to expand this blog post to include the top 30 most useful articles this year.  Mashable contributes a short but informative article on how to do so with little effort. Personal Profile Tips and Tricks. Enough said.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

How To Use SEO To Boost Your Brand’s YouTube Channel by MediaPost. through integrating your YouTube channel with your Google+ account. If you want to create a video that is specifically for branding and getting your name in front of people, then YouTube, Vimeo, etc. And are your website URLs optimized? But change is.” Image credit: Stone Temple Consulting.

How to Promote an Event with Social Media

Paul Gillin

Use a unique tracking code with each promotion and make sure to use a different code for Facebook, Twitter, LinkedIn and e-mail. Create short-code URLs using a service like Bit.ly. Special discount if you use this URL [link] ). Link to your landing page using a custom URL. Create SlideShare and YouTube channels for your event. Events of all sizes. AcmeForums).

The 14 Best Content Planning and Research Tools

Webbiquity

On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). I can even connect it to my Buffer account. Sample review:  “Writing an article, but don’t have the perfect source? Enter any URL and find other websites that are similar. Pricing: free. HubSpot.

OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising

Contently

While every other publisher just sees shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.), Using an oscillating, anonymous hash in a sharer’s URL as a UTM code, Pound can track its content’s journey like an overprotective parent tracking his teenage son’s phone. At BuzzFeed, even the data scientists are masters of memes. So we went to see them. Buzzkill?

A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies

PureB2B

Are they getting their information from LinkedIn? Recent statistics also show that LinkedIn is the top social media platform for most B2B marketers, but your specific target market might not use LinkedIn all that much. For instance, LinkedIn posts are more formal compared to Facebook posts even if they come from the same brand. Lead Generation on LinkedIn. Engage.

How To Analyze and Grow Website Visits

Webbiquity

Direct traffic primarily comes from two sources: visitors typing in a site URL directly into their browser, or clicking on a stored bookmark. Online branding tactics include media mentions, building links by writing guest posts and articles, product reviews, social media, and industry activities like high-quality directory listings and trade association membership. The short answer?

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Or that 73% of U.S.

7 Benefits Of Using Public Speaking To Build Your Brand Authority

B2B Marketing Insider

You will create a website, a blog, vlog, design a Facebook page, Tweet about it, Instagram your brand name, and make YouTube videos into the night, but is this enough? You will meet and exchange formalities and undoubtedly exchange cell numbers, email addresses, twitter names and LinkedIn information, thereby increasing your nexus. This article originally appeared on Forbes.com.

Media 40

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. 51) LinkedIn. LinkedIn is a business-oriented social networking site. Nowadays, w ith more than 414 million registered members, LinkedIn is the most popular social network for professionals and one of the top social networks overall. 90) URL. 98) YouTube.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Bitly - Bitly is a free URL shortening service that provides statistics for the links users share online. Bitly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' LinkedIn - LinkedIn is a business-oriented social networking site.

37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

Optimize off-site content (for example, on YouTube and other social platforms). From Google+ profiles to Facebook info sections, you can display keywords and all of your business web properties (website, Twitter, YouTube, corporate blog, etc).” Create A YouTube Traffic Jam With These 4 Simple Optimization Tips by KISSmetrics. ** 5 STARS. Create link-worthy content.

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! This post started with an article earlier this year on “ 30 Tips To Make Your Companies Blog Rock ” and I had quite a few comments by readers and so added more tips on more keys to making a blog successful.

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My Newest Social Media Drug: 4 Reasons Why StumbleUpon for the iPhone Delivers on the Mobile Web Potential

WindMill Networking

And it’s terribly addicting.  If you are unfamiliar with how StumbleUpon exactly works, read this great how to article on StumbleUpon. Applications apps computing Facebook Handhelds iphone itunes ITunes Store LinkedIn mobile application mobile devices mobile web mobiles multi-touch nirvana optimizes reasons Smartphones Social Media Marketing Social network su Twitter Web 2.0

Web Presence Optimization Software Review: gShift Labs

Webbiquity

gShift enables you to set up external pages to track in different categories: Press Releases, Blogs, social media accounts, videos, and shortened URLs (e.g. bit.ly URL links). number of mentions and retweets), LinkedIn and YouTube all into one spot. expanded LinkedIn metrics are anticipated to be added within the next 30-60 days). Features. site) is helpful.

10 Tips for Getting Long-Term Traffic to Your Content

Hubspot

Pro members of SEMrush can export this list and potentially reach out to webmasters who have linked to an older article to let them know about their newer, comprehensive piece of content. It allows you to enter a URL of a similar piece of content to see the Twitter handles and email addresses of influencers likely to share your content. Most of us publish blog posts the same way.

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline).  Whatever. Digg this!

The 16 Most Important Social Media Updates of 2012

Hubspot

That's why we were so excited in October, when Facebook announced Global Pages that allowed marketers to maintain just one Facebook page URL, but route fans to different versions of the page based on their location. The Biggest LinkedIn Updates of 2012. 8) New LinkedIn Company Pages. In September, LinkedIn announced a new design for their company pages. tough cookies.

Why You Need a Blog and How to Leverage It Using Social Media

Fathom

According to statistics from Social Media Today , 77% of Internet users read blogs; 70% of people learn about a company through articles rather than ads; and 81% trust advice and information from blogs. Be sure your blog URL is included in your Facebook profile, Twitter bio, LinkedIn profile, YouTube channel description, etc. Still on the fence?

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” That’s precisely why Kerry’s article caught my attention. Remember to wrap your URL with anchor text that includes one or two keywords. have summarized here my takeaways on her five steps. The steps are: 1.

Why hiring a search marketing firm is a waste of money

Fearless Competitor

After you have built up the subscribers and traffic to your blog, even if you stop publishing articles, people are still finding your content through search engines and social media.  I’d much prefer to invest in assets (inbound marketing) than in expenses (outbound advertising).&#. Start writing a blog and use keywords in your articles. Schedule your blog article to publish.

87 New (Really) Marketing Automation Stats

Marketing Action

We have not changed the URL to keep the integrity of inbound links. Website articles (59%). LinkedIn is 2nd (43%) and Twitter is 3rd (35%). For URLs that rank in the Top 10 of Google search results, the average user time on site is 101 seconds, and the average bounce rate is 37%. The average length of of a Top 10 URL on Google search results is 36 characters.

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Pinterest Crash Course: Get Up and Running In One Day

Marketing Action

It drives more referral traffic than YouTube, Google+, and LinkedIn combined. Think a bit about the URL you’ll use for your Pinterest account. Create a blog board: 59% of Pinterest users click on pins pointing to blog posts and articles according to GoDigital Marketing. Bonus: Use Google Analytics’ URL builder to add custom campaign parameters to your URLs.

If You Blog And No One Reads It Does It Really Matter?

B2B Marketing Insider

Add keywords in the structure of your URL (i.e., When writing your LinkedIn, Twitter, SlideShare, YouTube or Facebook posts, make sure to use similar keywords and hashtags to map back to the story you tell in your blog. This article originally appeared on MarketingThink.com. If you write a blog post and no one reads it, did you really write it? Now that’s a question for a content marketing guru, ninja or king to answer. Many marketers have met the challenge of finding and motivating co-workers, internal thought leaders and executive leadership to write blogs.

How to Get More People to Register for Your Next Event

Hubspot

Use snippets from the previous year, compile them into a ‘Highlights from last year’ video, and embed it on your event website or upload it to YouTube. You can also interview your speakers and get them to give a preview of their presentation, and embed the videos on your website or upload them to YouTube. Content to Get Your Event Discovered. What are their key challenges?

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40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)

Webbiquity

Rules for beating Google at SEO by iMedia Connection ** 5 STARS Brandt Dainow lists 173 positive and negative ranking factors compiled from members of the Search Engine Land group on LinkedIn and believed to influence Google rankings. such as “Was the article edited well, or does it appear sloppy or hastily produced?,” How to keep up? This is one outstanding checklist.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

Bit.ly - Bit.ly is a free URL shortening service that provides statistics for the links users share online. Bit.ly is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Digg - Digg is a social news website that allows members to submit and vote for articles. LinkedIn - LinkedIn is a business-oriented social networking site.

Skype 39

57 Things You Can Do Right Now to Improve Your Website

delicious b2bmarketing

Enter your URL here and on the results page, scroll down to the “Download times&# section. Use ONE URL and drive all traffic to it. Directing people to more than one URL lowers your link juice, plus it’s just plain confusing. Do a search for all the content, articles, blog mentions, etc. Below you’ll find their tips and as well as mine. Design. 1.

How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. LinkedIn for B2B Marketers. Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter? If you're a B2B marketer, this certainly shouldn't surprise you -- of all the social networks listed in this blog post, LinkedIn provides the most natural transition into social media for many B2B organizations. Did you know that LinkedIn has a polling feature? Social media!

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Noting that with the collective millions of tweets produced every day, there is “an emerging demand to sieve signals from noises and harvest useful information,&# Yung-Hui Lim reviews Twitter analytics tools that can help with the task, including Twitalyzer , Trendistic (formerly Twist), Twitt(url)y and TweetStats. While most of the sites on the list are hardly surprising (Facebook, Twitter, LinkedIn), there are a few unexpected results, like Tagged at #6 and Yuku at #16. Another MediaPost article worth checking out is Scout Labs Offers Cheaper Way To Monitor Consumers.

12 Marketing-Takeways from the B2B Marketing Manifesto

Fearless Competitor

Include “shameless plugs” and share on Docstoc, Scribd, Slideshare, YouTube, Linkedin, and Blogs. Writing articles for other blogs generates tons of good things, like traffic, backlinks Googlejuice. Create trackable tagged URL’s. B2B Demand Generation | 12 Marketing Take-Aways. One of our favorite content marketing firms is Velocity Partners in London, creators of a 42 page “rant” called the B2B Marketing Manifesto. First Doug and his team combined great content with marketing automation ( Marketo ). Be very specific. Create spin-offs.

How to Conduct Competitive Analysis to Step Up Your Content Strategy

Hubspot

Simply note the URLs on which you find these, but keep in mind that during Step 2, you may come across more places on the site where content is housed. Feature articles. For example, you would know this URL houses a case study without having to click through. Similarly, you can often gauge the topic of the content from the URL architecture. URL architecture.

URL 22
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