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How to Use LinkedIn as a Brand Publishing Platform

Content Marketing Institute

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. LinkedIn = conversation. View @LinkedIn as a conversation platform, not just a digital resume. Their strategies center on the goal of driving conversations on LinkedIn.

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Optimizing Your WordPress Business Blog

Industrial Marketing Today

Another key setting is the canonical URL field. You want to check this because it will automatically redirect non-www URLs to those that include the www. Did you find this “how to” article helpful? This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” That’s precisely why Kerry’s article caught my attention. Remember to wrap your URL with anchor text that includes one or two keywords. The steps are: 1.

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Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

Making permalinks search engine friendly – a permalink or permanent link, is a URL that points to a specific post, category or page in your blog. Use this article as a starting point to implement simple do-it-yourself SEO tactics and you’ll start to see better search engine results. Get Engineers Can Sell white paper now.

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57 Things You Can Do Right Now to Improve Your Website

Online Marketing Institute

Enter your URL here and on the results page, scroll down to the “Download times&# section. Use ONE URL and drive all traffic to it. Directing people to more than one URL lowers your link juice, plus it’s just plain confusing. Do a search for all the content, articles, blog mentions, etc. Check your site speed.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. White papers. Write compelling titles and meta descriptions to entice searchers into clicking on your article. Analyst reports.

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Content SEO

Online Marketing Institute

Here Webinars, videos, key opinion leader Q&As articles or case studies (to name a few asset types) could be ideal ways to satisfy the needs of targets in this stage. A simple example is taping a round table event comprised of key opinion leaders or customer advocates and turning this into an online Q&A article.

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