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Digital B2B Marketing

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Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

Years ago, there were a number of articles saying Twitter traffic was underreported by a huge margin. Problems persist for a number of reasons, but these three appear to be the most prevalent in my investigation: Browsers don’t always provide referring URLs. You don’t control the URL that is shared. Although t.co

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Is LinkedIn Really for Sharing Content?

Digital B2B Marketing

As LinkedIn share buttons pop up across the web and share counts climb, it appears LinkedIn is quickly becoming a major platform for sharing articles and links. The truth is, LinkedIn isn’t where we share. Yes, I'm a big fan of LinkedIn, I'm just not placing buy orders today.]. Twitter again. Link expansion.

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