B2B Marketing Traction

NOVEMBER 16, 2012

LinkedIn’s new endorsement is so easy to use, it’s sometimes misused, in my opinion. Now it’s easier to recommend your connections on LinkedIn, using a new feature called endorsements. To learn how endorsements work, read my blog post, B2B Marketers: How To Use LinkedIn Endorsements. and in managing them.

Linkedin 100

Linkedin Ad brokers Work Management Opinions 100

B2B Marketing Traction

DECEMBER 13, 2011

In a LinkedIn discussion group, a participant posted that they had been blogging for six months with no results. Because social media – if done right – can generate conversation about you and traffic to your website. Social media platforms are the spokes that feed traffic to the hub – your website and blog.

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

AUGUST 15, 2011

He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. Links to new content on your website. The wall on your Facebook company page offers a lot of opportunity.

Facebook 100

Facebook Trade Show Press Cost per Acquisition 100

B2B Marketing Traction

DECEMBER 22, 2010

After years of hearing about the benefits of search engine optimization and/or pay per click advertising, business owners finally bit the bullet and invested in these tactics. First, search engine optimization techniques have drastically changed in the last three to four years. SEO Has Changed. Do they leave?

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100