Article and Linkedin - B2B Marketing Zone

Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?

WebMarketCentral

NOVEMBER 11, 2009

I recently did a little test to determine whether Twitter or LinkedIn was more effective at driving traffic to a few specific posts on this blog. Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation. Social Tagging.

Traffic

Traffic Twitter Linkedin Web 2.0

Best of 2009 (So Far): Social Media Marketing, Part 2

WebMarketCentral

NOVEMBER 5, 2009

How can you maximize the business value of tools like LinkedIn and Twitter? Find the answers to these questions and others here in more of the best articles and blog posts on social media marketing from this year so far. Another MediaPost article worth checking out is Scout Labs Offers Cheaper Way To Monitor Consumers.

Social Media

Social Media Social Marketing Web 2.0 Paid Search Agency

How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

NOVEMBER 18, 2009

Publishers no longer have a monopoly on content creation, but they can potentially create integrations with bloggers, Twitter feeds, YouTube videos, LinkedIn groups and other places where their industry is being discussed and provide a centralized portal for vendor, user and independently created material. Conversation Aggregation.

Social Media

Social Media Aggregators Thought Leadership Media

Webinars

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Don't They Know Who You Are? Why Reputation Management is Critical

WebMarketCentral

JANUARY 5, 2009

These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Consider writing a Wikipedia page about yourself.

Work Management

Work Management Jigsaw Wikipedia Digg

Social Media - Expertise Without Experience?

WebMarketCentral

APRIL 15, 2009

The article goes on to state, "Clearly, there is a disconnect between personal exposure and professional ability that is unique to social media. I was recently part of a LinkedIn discussion about what constitutes social media expertise. Their overconfidence in unproven ability can doom social media initiatives to failure."

Social Media

Social Media Web 2.0 Media PR

Using ALL the Tools of Social Media Optimization

WebMarketCentral

SEPTEMBER 10, 2008

You can do this by either writing an encyclopedic article about a topic; adding to or editing an existing article; or adding links to your own thought-leadership content as supporting material. Wikis A wiki is another place to share your knowledge of a particular topic with a community or the world.

Social Media

Social Media Wiki Optimization Digg

Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

JULY 13, 2009

How can you optimize your use of social networking tools like Twitter and LinkedIn? Find those answers and others here in more of the best articles and blog posts about social media marketing from the last year. What are the best examples of organizations using social media for marketing, promotion and interactive PR ?

LEADSExplorer

LEADSExplorer Social Media Optimization Web 2.0

Social Media Ostriches

WebMarketCentral

APRIL 30, 2009

We're only allowed to use Facebook and LinkedIn for one hour each day, from noon to 1:00, and we're not supposed to say anything about the company." "Our While struggling to understand this apparent dichotomy in attitudes over business use of social media, I came across this article on restricting employee use of social media.

Social Media

Social Media Media Web 2.0 Tagging

The 4 C's of Social Media

WebMarketCentral

MARCH 4, 2009

Okay, that's a bit awkward in words, but makes more sense as a picture: The starting point is typically content —a blog post, video, podcast, article, photo, a resource such as an industry-specific glossary or calendar of events , or other means of expression. Finally, sharing content with those interested in the topic leads to conversations.

Social Media

Social Media Web 2.0 Media Wiki

Will Content Marketing Kill Trade Publications?

WebMarketCentral

NOVEMBER 9, 2009

Today, there are far more options: specific segments can be reached through SEO, SEM, industry-specific blogs, LinkedIn groups, Twitter and other venues. Today, those vendors and users can publish their own content in blogs, article publication sites and elsewhere, without the need for a middleman. Authority and independence.

Marketing Management

Marketing Management B2B Thought Leadership Microsite Planning

High Points on the Social Media Landscape

WebMarketCentral

MARCH 10, 2009

8 LinkedIn 14 11,246,726 +137.4% Site Alexa Rank (March 2009) Compete Traffic (February 2009) Compete 1-Year Traffic Change Google Pagerank Facebook 5 73,787,766 +159.0% 8 Plaxo 1,440 2,629,043 +144.7% 7 Friendster 47 1,454,029 -20.0% 7 Naymz 12,476 522,953 +93.2%

Social Media

Social Media PageRank Digg Wikipedia

4 Ways to Use Social Networking for B2B PR

WebMarketCentral

DECEMBER 18, 2007

Get connected on Facebook and LinkedIn. When you come across an interesting article or blog post pertaining to your industry (including your own content, if helpful and not just promotional), tag it on sites such as Searchles , ClipMarks , Zimbio and StumbleUpon. Tag your content on social media sites.

PR

PR Social Networks B2B Tagging

The 5 Best Social Media Sites for Small Businesses

WebMarketCentral

APRIL 15, 2008

LinkedIn â€“ Everyone is truly connected in the business world and LinkedIn offers a way to visualize this massive network. Tip: According to Guy Kawasaki , those with 20 or more connections on LinkedIn are 34 times more likely to be approached about business opportunities through the site. No programming knowledge required.

Small Business Marketing

Small Business Marketing Social Media Wiki Wikipedia

Looking Back at 300: Top 10 Posts

WebMarketCentral

NOVEMBER 24, 2008

9: Best of 2007: Articles and Blog Posts on SEO (Part 1) , January 28, 2008 Summaries of and links to a dozen outstanding articles on SEO from some of the top pros like Lee Odden , Jon Rognerud and Danny Sullivan. Also, I think, the first time on this blog I made the case that SEO is far from dead. #8:

Web 2.0

Web 2.0 SEM CTR Adwords

Best of 2008 (So Far) - Social Media Optimization, Part 2

WebMarketCentral

OCTOBER 27, 2008

Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 Some rankings are surprising ( Webkinz is worth more than LinkedIn ?), Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? so far in 2008.

Social Media

Social Media Web 2.0 Optimization Media

Social Networking - On Second Thought.

WebMarketCentral

OCTOBER 26, 2006

No sooner had I posted about skepticism surrounding social networking than iMedia Connection comes out with this article , containing detailed reviews of 11 popular social networking sites and mini-reviews of 13 more. But the best advice to follow when evaluating an argument is "consider the source."

Social Networks

Social Networks iProspect Network Marketing Search Engine Marketing

Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool

WebMarketCentral

NOVEMBER 5, 2008

sites fall into one of a few increasingly well-defined categories, such as social bookmarking (Digg, del.icio.us, Searchles), social networking (LinkedIn, Facebook) or file sharing (YouTube, Flickr, podOmatic ). You see, the human mind does not really think in blog and article form. Most Web 2.0 Twitter, however, stands alone.

Twitter

Twitter Web 2.0 Digg Tagging

Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites

WebMarketCentral

MAY 10, 2007

Sort of a scaled-down, free version of LinkedIn. Previous articles in this series: Web 2.0 Their terms of use also explicitly states, "You may not use Wink to sell a product or service, or to increase traffic to your Web site for commercial reasons." Segnalo Looks interesting, nice design -- but the site is completely in Italian.

Web 2.0

Web 2.0 Tagging Peer-to-peer RSS

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

DECEMBER 9, 2009

Discover the answers to these questions and others here in more of the best blog posts and articles about social media marketing so far this year. While most of the sites on the list are hardly surprising (Facebook, Twitter, LinkedIn), there are a few unexpected results, like Tagged at #6 and Yuku at #16.

Social Media

Social Media Social Marketing Web 2.0 Forrester

Best of 2008 (So Far) - Website Design, Part 1

WebMarketCentral

SEPTEMBER 23, 2008

Learn the answers to these questions and more in some of the best blog posts and articles on website design published so far in 2008. He then provides a 19-step guide, with links to prior articles, to analyzing and improving your site's usability looking at factors like on-site search, about us, contact and FAQ pages.

Design

Design Marketing Websites CMS Development Best Practices

Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Why is online reputation management so important? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO?

Social Media

Social Media Optimization Digg Web 2.0

Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

SEPTEMBER 4, 2008

Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008. How 30 minutes a day can result in 250 inbound links by Search Engine Marketing Exposed Anthony Kirlew , a.k.a.

Social Media

Social Media Optimization Linkbait Media

Best of 2008: Interactive PR, Part 1

WebMarketCentral

JANUARY 20, 2009

The articles and blog posts below—some of the best of 2008 on interactive PR, or "PR 2.0" as some refer to it—provide outstanding guidance on using social media tools like LinkedIn, Twitter, Facebook, blogs and social media newsrooms to maximize the impact and SEO benefits of online PR activities, as well as measuring your success.

PR

PR Best Practices Press Blogger

B2B Marketing Zone

WebMarketCentral

Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?

Best of 2009 (So Far): Social Media Marketing, Part 2

Webinars

Trending Sources

How Trade Publications Can Capitalize on Content Marketing and Social Media

Webinars

Don't They Know Who You Are? Why Reputation Management is Critical

Social Media - Expertise Without Experience?

Using ALL the Tools of Social Media Optimization

Best of 2008: Social Media Optimization, Part 3

Social Media Ostriches

The 4 C's of Social Media

Will Content Marketing Kill Trade Publications?

High Points on the Social Media Landscape

4 Ways to Use Social Networking for B2B PR

The 5 Best Social Media Sites for Small Businesses

Looking Back at 300: Top 10 Posts

Best of 2008 (So Far) - Social Media Optimization, Part 2

Social Networking - On Second Thought.

Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool

Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites

Best of 2009 (So Far): Social Media Marketing, Part 3

Best of 2008 (So Far) - Website Design, Part 1

Best of 2008: Social Media Optimization, Part 1

Best of 2008 (So Far) - Social Media Optimization, Part 1

Best of 2008: Interactive PR, Part 1

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