Digital B2B Marketing

OCTOBER 23, 2012

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point. As a publisher, the face of LinkedIn has changed significantly.

Linkedin 100

Linkedin Cost Per Thousand CPM Business 100

Digital B2B Marketing

MARCH 25, 2013

Buy your keywords in the text of articles on news and content sites. LinkedIn Data Targeting. Through a new partnership, LinkedIn can now sell ads across the web targeting using their own profile data. LinkedIn is the gold standard for B2B data, making this one of the most interesting new offerings in my opinion.

Advertisements 100

Advertisements Advertising DemandBase B2B 100

Digital B2B Marketing

OCTOBER 15, 2013

LinkedIn Sponsored Updates. You simply can’t beat the B2B targeting capabilities of LinkedIn and with Sponsored Updates you can put your content in the home stream with all of the benefits of LinkedIn’s targeting. Your articles, published directly on Forbes.com. Forbes BrandVoice. Native Content Publishing.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

DECEMBER 1, 2011

I asked the same question in a simple online poll, sent out via Twitter and LinkedIn. Buyers rank news and articles first out of 10 types of offers, but marketers put news and articles in 6th place. Some people asked if these ads meant they were being tracked, highlighting another potential negative implication for marketers.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

DECEMBER 1, 2011

I asked the same question in a simple online poll, sent out via Twitter and LinkedIn. Buyers rank news and articles first out of 10 types of offers, but marketers put news and articles in 6th place. Some people asked if these ads meant they were being tracked, highlighting another potential negative implication for marketers.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

NOVEMBER 21, 2013

Years ago, there were a number of articles saying Twitter traffic was underreported by a huge margin. The chart below compares Google Analytics and Twitter’s Site Analytics reported traffic week by week. Three Reasons Twitter Results Are Underreported. But Twitter’s introduction of the t.co Although t.co

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Digital B2B Marketing

MARCH 4, 2014

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn is already a must-have partner for nearly every large B2B marketing program.

Linkedin 100

Linkedin Content Marketing Advertising Agencies Content 100