Heinz Marketing

JUNE 27, 2022

Apple is now allowing people to choose if they want an app to be able to track them with their App Tracking Transparency feature, and people are often understandably saying “no”, resulting in companies like Facebook feeling the pain in lost revenue. Transparency isn’t a bad thing, and with the knowledge, some are opting in.

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Privacy Privacy Protection Opt-out Opt-in 70

Martech

MAY 18, 2022

Transparency. However, the data may be stored in a geographic location that doesn’t have adequate privacy protection to the EU. This lack of transparency poses a problem for Google and organizations using Google Analytics in the EU. With proper transparency, individuals feel a sense of safety and assurance.

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Marketing Analytics Tools Privacy Privacy Protection Paid Search Agency 84

Convert

MARCH 7, 2023

So if you’re a privacy conscious die hard Google user and planning to stick to GA4 to analyze your A/B tests, then this post is for you! Read on as we’re taking a deep dive into what GA4 offers when it comes to privacy features. Can Google Analytics Be Trusted When It Comes To Privacy?

Privacy 52

Privacy Marketing Analytics Tools Features Privacy Policies 52

Convert

MARCH 21, 2023

This article was months in the making. I’m thrilled to present the most comprehensive heatmaps and session recording tools comparison article. For example, if you see lots of clicks on an element on your heatmap that isn’t a link, it may be because users expected it to be one. It’s unlike anything else you may find online.

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Comparison Budget Programs Tools Marketing Analytics Tools 52

Convert

JANUARY 27, 2022

The lack of transparency regarding who could access the information made it difficult to know if companies were using this responsibly or not. There is also an article where you will find an explanation of the output of this tool. Due to varying privacy protection standards in each browser, the same activity may perform differently.

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Marketing Attribution Marketing Analytics Tools Privacy Classified Ads 52