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10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI

Webbiquity

Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. What’s the Difference Between Leading and Lagging Indicators? If you want to change your current results, you must focus on leading indicators. Guest post by Ron Stefanski.

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How To Convert Your Website Visitors to Engaged Leads

Marketing Insider Group

Guest Post by Lead Generation Specialist Lauren Johnson. Content marketing drives free traffic to this website everyday. Michael Brenner posts new blog articles consistently 2-3 times per week and generates a couple thousand visitors every day – nearly a million page views every year. The answer: Lead generation funnels.

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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers. What Is a Lead Generation Software/Tool?

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Lead Nurturing: How to Nurture Leads & Close Sales

seo.co

Do you collect email addresses, but struggle to turn your leads into sales through your email marketing campaign? If so, you need a solid lead nurturing strategy. Most leads won’t convert right away. In fact, at least half of your leads won’t be ready to buy from you right away and will need to be nurtured to become a customer.

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Can Small Businesses (Really) Use AI for Marketing?

Marketing Insider Group

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? By sourcing content from different online sources and selecting the most relevant articles to include in your newsletter, AI can save you a lot of time and effort. You’re not alone.

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2024 B2B trends: 6 key areas for marketing success

Martech

This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. the tactic positively impacts revenue or leads). Incrementality tests measure the impact of your entire marketing campaign and individual campaign components that help drive traffic.

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The Art of Creating a Powerful LinkedIn Summary: 5 Do’s and 5 Don’ts

ClearVoice

Your LinkedIn summary — aka the “About” section — might be the most important part of your LinkedIn profile. It’s time to make the most of yours — have a look at the LinkedIn summary examples and expert advice below to find out how. Figure out why you’re on LinkedIn: What are you trying to accomplish?

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