WebMarketCentral

OCTOBER 9, 2007

Ultimately, however, what's really important isn't raw traffic, but conversion of that traffic into buyers or B2B leads. Dan Briody recently wrote a helpful article for Inc. For generating B2B leads, ask for minimum amount of information necessary, such as name, company, phone and email address. Keep the contact form short.

SEM 20

SEM Conversion Rate Conversion Adwords 20

WebMarketCentral

APRIL 11, 2008

The 10Ps of blogging may seem to be quite enough, but a recent article by Matt Richtel of the New Yorks Times entitled Work fast, die young: The blogger lifestyle? Which brings us back to Richtel's article. pointed out the need for an 11th "P" word—perspective. Why do you blog?

Blogger 20

Blogger Paid Search Agency PR Tagging 20

WebMarketCentral

NOVEMBER 11, 2009

Various posts were promoted on Twitter (with retweeting encouraged) and to three relevant and popular LinkedIn Groups focused on social media, PR and b2b lead generation. The results? For a minimally retweeted post, Twitter drove about twice the traffic of LinkedIn.

Traffic 20

Traffic Twitter Linkedin Web 2.0 20

WebMarketCentral

NOVEMBER 5, 2009

Find the answers to these questions and others here in more of the best articles and blog posts on social media marketing from this year so far. Find the answers to these questions and others here in more of the best articles and blog posts on social media marketing from this year so far.

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

SEPTEMBER 16, 2008

So again: banner ads are branding, not revenue or lead generation. They may very well have a role to play in your marketing mix, but it's important to understand what that role is. ** technorati tags: MarketingSherpa, banner ads, click through rate, average CTR, branding, conversion rates, lead generation del.icio.us

Banner Ads 20

Banner Ads CTR Banners Ads 20

WebMarketCentral

JUNE 3, 2009

Read about all of this and more in some of the best articles and blog posts from the last year on marketing strategy and branding. Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

AUGUST 31, 2009

Doing a better job of training employees and qualifying leads? Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

FEBRUARY 23, 2007

While the article is useful overall and Dainow's arguments are valid, I have one slight disagreement with him and one observation to add. Dainow is absolutely on target in pointing out that one-shot campaigns such as email blasts (or worse, sweepstakes), while effective at driving short-term traffic spikes, often lead to few if any new sales.

Analytics 20

Analytics Landing Pages Blast Campaigns PPC 20

WebMarketCentral

MARCH 4, 2009

Okay, that's a bit awkward in words, but makes more sense as a picture: The starting point is typically content —a blog post, video, podcast, article, photo, a resource such as an industry-specific glossary or calendar of events , or other means of expression. Finally, sharing content with those interested in the topic leads to conversations.

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

SEPTEMBER 6, 2007

I recently received an email from Bill Halpern of Integrateurs International , a telemarketing B2B technology lead generation firm. Audience understanding: it was clear from his message that he understood who my audience is (marketers interested in B2B lead generation, particularly in the technology sector).

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

WebMarketCentral

JULY 14, 2008

With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads. Speak Up Speaking engagements are an excellent source of high-quality leads. Test Their Knowledge Quizzes are a relatively inexpensive, easy and fun way to collect leads.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

AUGUST 14, 2008

In my continuing effort to clean out my bookmarks and stay ahead of the game for the Best of 2008 series in January, here are a dozen of the most linkworthy articles and posts on search engine marketing so far this year. SEO and SEM Shortcuts, Spying and Stats to Dominate Google! Whats the best keyword match type?

Search Engine Marketing 20

Search Engine Marketing Search Marketing Marketing Analytics Tools Paid Search Agency 20

WebMarketCentral

SEPTEMBER 8, 2008

Learn all of this and more in the articles and posts highlighted below, some of this year's best so far on business blogging. How can you get the most out of your RSS feed(s)? How can you more effectively convert blog readership into revenue? What SEO tactics are crucial to incorporate on your blog?

RSS 20

RSS Blogger Best Practices Business 20

WebMarketCentral

APRIL 1, 2006

They realize that topics like business development, lead generation, branding, etc. It helps them because the get the best information available, and it helps us because it positions us as the market leaders in the area because we are leading the thinking and the field research. Publish original research and articles every quarter. *

PR 20

PR RSS Consulting Newsletter 20

WebMarketCentral

JUNE 19, 2007

Previous articles in this series: Web 2.0 Previous articles in this series: Web 2.0 SyncOne This site hasn't really taken off, despite some nice features. And the site copyright still says 2005 (ouch!). URLex Ditto the comment above for SyncOne, except that the site copyright says 2006 (still ouch). tags: Web 2.0, tags: Web 2.0,

Web 2.0 20

Web 2.0 Tagging Copyright Advertising Agencies 20

WebMarketCentral

MAY 15, 2007

lead generation tools, but the results haven't been released yet. Previous articles in this series: Web 2.0 However, there's been a shortage of quantifiable data. Blogger extraordinaire Paul Dunay is working on a survey of Web 2.0 So, I started an experiment last month to provide some metrics. Conclusion: Web 2.0

Web 2.0 20

Web 2.0 Tagging Traffic B2B Thought Leadership 20

WebMarketCentral

MAY 7, 2007

Previous articles in this series: Web 2.0 social tagging sites, the worst, what doesn't work The source for web marketing news, resources, guides and books: WebMarketCentral.com The B2B IT PR, go-to-market strategy and lead generation experts: KC Associates Contact Tom Pick: tomATwebmarketcentral.com.

Web 2.0 20

Web 2.0 Tagging Validation Work Management 20

WebMarketCentral

DECEMBER 6, 2007

Tactics may include: Trade shows Conferences Company-sponsored events Print advertising Analyst relations Media outreach Blogger outreach Blogging Webcasts Podcasts Banner ads White paper syndication Search engine marketing Newsletter advertising Newsletter promotion Press releases Website redesign SEO Direct mail Telemarketing Outdoor TV Radio Social (..)

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

JUNE 26, 2007

Previous articles in this series: Web 2.0 Previous articles in this series: Web 2.0 Focused on software developers specifically, and the technology community more generally, DZone is the best place to tag software-related news and thought leadership content. It's the new Slashdot. Social Tagging Sites, Part 1: Alexa Rankings Web 2.0

Web 2.0 20

Web 2.0 Tagging Digg B2B Thought Leadership 20

WebMarketCentral

AUGUST 10, 2007

When Tom asked me to contribute an article about PR and blogging outreach, I was both flattered and yet apprehensive at the same time. This is leading to a culture clash in many agencies where you have entrenched practitioners (typically Generation X or Baby Boomers) dealing with an influx of Gen Y and Millennials. I mean, I admit it.

PR 20

PR Outreach Blogger Web 2.0 20

WebMarketCentral

JUNE 29, 2005

Forbes did a profile article on the company in December 1999; the company also received press coverage from Salon explaining their product and business model in March 2000 and an interesting perspective on the company was presented in this Kaiser newsletter. Other companies in the 21VC family include BigWords, AvantGo, and Backflip.

Advertising Agencies 20

Advertising Agencies Lead Ranking RSS Paid Search Agency 20

WebMarketCentral

MAY 26, 2009

After the presentation, Chris posted his content on SlideShare , a leading social media sharing site. It started with a webcast on using Twitter effectively for business and advocacy hosted by Chris Abraham , social media guru and principal at social PR firm Abraham Harrison , and Anamitra Banerji of Twitter.

Zoominfo 20

Zoominfo Case Study Case Studies Social Media 20

WebMarketCentral

DECEMBER 7, 2009

Joel Libava suggests tweeting one of your recent press releases or blog posts daily, mixed in with other links to useful and relevant articles and blog postings. Lack of a strategy is one factor leading to high abandonment on Twitter; you'll never achieve your goals if you haven't defined what they are. What do you want to accomplish?

Small Business Marketing 20

Small Business Marketing Twitter Tips Web 2.0 20

WebMarketCentral

JANUARY 20, 2009

The articles and blog posts below—some of the best of 2008 on interactive PR, or "PR 2.0" Optimizing Press Releases - It All Starts with the Lead by StraightUpSearch This brief but valuable post offers several simple tricks to help get your news releases not only found but actually read online. How To Pitch To Bloggers by Pick Me!

PR 20

PR Best Practices Press Blogger 20

WebMarketCentral

JANUARY 22, 2008

A well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. Per the article, "AdReady allows advertisers to pick and customize remarkably professional-looking ads for free. What do you mean I have a budget?

SEM 20

SEM Paid Content Paid Search Agency Adsense 20

WebMarketCentral

SEPTEMBER 14, 2009

If you don't want to see their ads, a fee-based version is available for a reasonable $25 per year. Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0 tactics to boost b2b marketing results.

Tools 20

Tools Best Practices Web 2.0 Adwords 20

WebMarketCentral

DECEMBER 4, 2008

This article reports on a study of the blogs read by more than 450 reporters in technology, lifestyle, health care, travel, and politics. Top Blogs Used by Reporters & Journalists by Mequoda Daily There are lots of "top" blog lists out there, but which blogs really have influence with traditional media?

Research 20

Research Paid Search Agency Best Practices Internet Marketing 20