B2B Memes

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Process vs. Product: Six New-Media Principles, No. 6

B2B Memes

They are no longer handed the finished product in the form of an article and asked to move along. Behind every fact-checked and edited story is a tale of false leads, dead ends, and empty promises. Traditionalists might contend that such real-time publishing leads to a fragmentary and confusing picture.

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E-Books: The Next Front for Journalists in Transition

B2B Memes

You might also think that you’re just not a book writer—articles are your forte. But as Jon Meacham is quoted as saying in a New York Times article on e-books , “‘the nature of a book is changing. The line between articles and books is getting ever fuzzier.” Probably not.

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5 Keys to Effective B2B Content

B2B Memes

For the last couple of weeks, I’ve been working on a project that involves reading a bunch of feature articles from a wide range of B2B publishers. Though there are probably more to be mined, I’ve found five key principles behind the best of the articles I read. Photo by Brenda Starr. Why the surprise?

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Blogging Strategies: Post in Haste, Promote at Leisure

B2B Memes

Thanks to a Twitter lead from @TomPick , I came across an article by Devin Sugameli offering “ 5 Tips for More ReTweets.&# Looking quickly at Marshall Kirkpatrick’s source article on ReadWriteWeb seemed to confirm that idea, given its headline: “ Want That Post to Go Popular?

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Can You Have Entrepreneurial Journalism without Entrepreneurs?

B2B Memes

AOL, BI’s indignant headline says,”Requires Patch Editors To Drum Up Ad Sales Leads.”. Rethinking the Article as the Basic Unit of Journalism. You might object to the ethical aspects of combining editing with marketing or sales, or to the excessive workload. It’s what entrepreneurial journalism requires.

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Rethinking the Article as the Basic Unit of Journalism

B2B Memes

A spate of recent blog posts have, independently it seems, questioned the traditional preeminence of the article as the basic unit of journalism. A day later, Jeff Jarvis cited a number of examples of real-time news coverage that are leading him, as he put it, to. Those items are still essential to the craft.

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What Is the Lifespan of an Error?

B2B Memes

In a compelling article yesterday, Ars Technica writer Nate Anderson told the story of how the owner of a Spanish campground has struggled to get Google to de-emphasize search results for the camp. Wilson , which posited that tolerance of small crimes leads inevitably to bigger ones. Hence our attitudes about errors tend to be lax.