B2B Marketing Traction

JULY 31, 2013

Blogs, videos, articles, eBooks, whitepapers, podcasts, and more! I found these articles helpful in understanding the recent effects of Google Penguin 2.0: We provide outsource marketing services to drive leads and revenue growth for our clients. Guest Blogging For Links? You Better Nofollow Those Links (Search Engine Land).

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

AUGUST 2, 2013

It’s up to us B2B marketers to lead the way to un-boring B2B campaigns. Add to that an article about HelloFlo , a new startup with a very real and empowering video message for girls, and the Fast Company article about Bolthouse Farms ‘ Eat ‘Em Like Junk Food campaign. I believe it doesn’t have to be.

B2B Marketing 100

B2B Marketing B2B Psychographics Ideal Customer Profiles 100

B2B Marketing Traction

APRIL 13, 2015

articles posted on the website, 4.) Use webinars, videos, blog posts, articles and case studies to connect with buyers when they are ready. The survey results showed that B2B marketers still use tactics that are not that effective. At the top of the list for tactics used were 1.) social media (other than blogs), 2.) eNewsletters, 3.)

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

NOVEMBER 7, 2014

In an article in Sales and Marketing Magazine , Tim Reisterer warns that if marketers merely focus on the buyer persona, they miss the information they need to assist in prospect conversion. In B2B marketing there no longer can be a hand-off of leads from marketing to sales. A lot more is going on for a much longer time period.

Buyer Personas 100

Buyer Personas B2B Sales B2B Marketing B2B 100

B2B Marketing Traction

OCTOBER 31, 2014

I was just reading an article about SEO, and it hit me. We have worked with hundreds of businesses to build awareness, generate leads and increase revenue. B2B marketers (any marketers, for that matter) need to market like a bunch of babies. We need to market like babies, because after a few years, we can begin to think we know it all.

B2B Marketing 100

B2B Marketing B2B Consulting SEO 100

B2B Marketing Traction

FEBRUARY 15, 2013

It’s sad for someone who has to follow and not lead. It’s sad for the marketer who doesn’t have enough customers and connections to build a social network organically like I did. Despite all the sadness around these types of lowly copycats, it does happen and there are things you can do about it.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

MAY 6, 2013

An article in B2B Magazine, No booth? The article is about Brickstream, a company that has in-store devices that analyze and reduce customer wait-time. They did manage to get a partial booth space with a partner, and in the end they got 30 leads and talked to hundreds of prospects. No problem.

Trade Show 100

Trade Show B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 6, 2012

The “hub and spoke” system illustrated above is one way to create a content ecosystem that can help you attract and engage the right audiences, so you can pass qualified leads to your salespeople. If you have written some articles, write some more. In the hub and spoke system, your website and a strategic blog are the hub.

Planning 100

Planning Marketing Plans SEO Marketing Strategy 100

B2B Marketing Traction

FEBRUARY 28, 2012

Generate leads? When you post content such as a link to your newsletter, press release, blog entry or an article about your industry or business, that content displays on the newsfeed of the people who clicked on your page to “Like” your company. Generate Leads on Facebook: 1-2 hours per week. Create brand awareness?

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

NOVEMBER 27, 2012

Headlines, paragraph and bullet lead words must contain clues that help the visitor understand what this is about. Writing and positioning content on web pages is very different from writing copy for articles or print pieces. The first two web page paragraphs must contain the most important information.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools B2B Marketing Content 100

B2B Marketing Traction

JANUARY 10, 2014

Just don’t lead with them. I read a great article in Sales and Marketing Magazine about this. He also cited a Marketing Week study that consumers are 87% more likely to recommend a simpler brand than a complex brand. This is a common problem with technology products.

B2B Marketing 100

B2B Marketing B2B B2B Sales Click Rate 100

B2B Marketing Traction

MAY 17, 2012

Bain & Company’s study also showed that a 5% increase in customer retention can lead to profit increase of 25-100%. ” It is six to seven times more expensive to acquire a new customer than it is to retain an existing customer (Bain & Company Study). How can you increase your customer wallet share? Know your customers.

Customer Satisfaction 100

Customer Satisfaction Touchpoints Correlation Marketing Management 100

B2B Marketing Traction

MARCH 29, 2012

Integrated marketing leads to response compression. A week later Joe sees an article that mentions the same software application. Then, because the software company knows that 70% of trade show leads never get followed up on, in two days Joe gets a phone call from the company’s sales rep. How does it work?

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

APRIL 1, 2015

People will see your logo and/or company name, which over time should lead to better brand recognition. Can our readers easily tell who we are? Your brand should be prominently displayed at the top of the email. So ask more questions once you write your call-to-action. Is yours clear? Is it compelling? Are you offering something of value?

Email Marketing 100

Email Marketing B2B Marketing Planning B2B 100

B2B Marketing Traction

APRIL 28, 2014

Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. If you implement any and all of these, I believe you will get traction (qualified leads) in as little as three months. B2B companies are getting traction on social media.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

DECEMBER 20, 2013

An article in The Globe and Mail quoted an unnamed Blackberry stakeholder: “The problem wasn’t that we stopped listening to customers,” said one former RIM insider. “We believed we knew better what customers needed long term than they did.”

Paid Search Agency 100

Paid Search Agency Companies Class Communities 100

B2B Marketing Traction

NOVEMBER 24, 2014

Also remember that the best Tweets include a link to some valuable information or a full article, video or blog post, so you need to leave room for the link ( see below for how to shorten links ). Oh, and if you want to accelerate getting found and followed on Twitter, save room for some keyword hashtags that are common for your industry.

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

FEBRUARY 14, 2011

His site had been coming up high in the results and generating potential client leads. The story broke with a New York Times article, “ Dirty Little Secrets of Search.” Two days after the NY Times article appeared, I visited the web site of the search engine optimization company hired by JC Penney.

PageRank 100

PageRank Guidelines SEM Vendors 100

B2B Marketing Traction

SEPTEMBER 18, 2015

Positioning is one of the basic marketing principles that leads to success. Their content that they shared – blog posts, photos and even others’ articles – were in keeping with their positioning statement. It’s strategic positioning. Strong and consistent positioning is the key to marketing success.

Social Media 100

Social Media Positioning Social Marketing Media 100

B2B Marketing Traction

JULY 8, 2015

I joined over 30 groups in my industry and began posting all my blogs, articles and newsletters to these groups. Post a link to an interesting article by a trusted publication in your industry, give your opinion, and ask others what they think of it. The social media platform in question is LinkedIn. “I have a LinkedIn question.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

OCTOBER 1, 2009

But in today’s marketing world of “lead nurturing,” there are several factors you must have in place to ensure that your drip marketing campaign is effective and does not annoy (or torture!) You can also forward non-branded, third-party articles or results of industry studies if the information adds value.

Psychographics 100

Psychographics Campaigns Planning RSS 100