Marketing Insider Group

DECEMBER 20, 2022

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. The whole point of lead generation is to generate leads that close! You can’t rely on one pipeline or blasting out an email to your prospect list and calling it a day. What does lead generation look like today?

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Biznology

JUNE 4, 2019

I recently caught up with Dan McDade , longtime B2B practitioner in lead qualification and nurturing. Having sold his call center business to a colleague and started a new venture, Dan offered me some fresh ways of thinking about how to treat top prospects. His new business is called Prospect Experience. How has it changed?

Marketing Prospects 126

Marketing Prospects Lead Generation Lead Scoring Lead Ranking 126

SendX

FEBRUARY 11, 2021

Lead generation is the process of attracting prospects and converting them into leads who are interested in your products or services. Creating content and setting up automatic processes that convert visitors into leads can be a total game changer for your marketing and sales efforts. But it doesn’t have to.

Lead Generation 395

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 395

Biznology

JULY 2, 2018

Lead generation is a major preoccupation of the typical B2B marketing department. Indeed, most B2B marketers report that leads—with an emphasis on quality leads—are their primary goal. So, let’s review the top prospecting tools and techniques that are working for B2B marketers today. Keep your prospecting data clean.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

ViewPoint

NOVEMBER 8, 2017

There’s plenty of mediocrity in lead generation—both in-house and outsourced. However, there are a lot of things good insourced operations and lead generation companies do well. While lead generation (or teleprospecting) is not rocket science, there are a lot of moving parts in a well-run lead generation machine.

Lead Generation 378

Lead Generation Work Management Sales Qualified Leads Marketing Management 378

SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. They keep their profiles up to date, research their prospects’ profiles before contacting or emailing, and monitor what prospective customers share in groups. Providing insights into competitors’ customer bases and prospecting strategies.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

PureB2B

MAY 11, 2021

If you’re in this position, then it’s safe to say that lead generation pushes and pulls just about everything that you do. What if sales prospecting could truly influence your b2b lead generation campaigns ? Sales Prospecting 101. Okay, so let’s start with one question – “ What is prospecting? ”.

Lead Generation 62

Lead Generation Generation Leads Lead 62

PureB2B

MAY 11, 2021

If you’re in this position, then it’s safe to say that lead generation pushes and pulls just about everything that you do. What if sales prospecting could truly influence your lead generation campaigns ? Sales Prospecting 101. Okay, so let’s start with one question – “ What is prospecting? ”.

Lead Generation 62

Lead Generation Generation Leads Lead 62

Zoominfo

JANUARY 21, 2019

Thus far, we’ve covered the most-read articles for sales professionals and recruiters. Top B2B Lead Generation Statistics for 2018. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. There will always be prospects who need B2B products or services. Keep reading.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Salesforce Marketing Cloud

JANUARY 24, 2024

That prospective customer is identified typically based on online research designed to find individuals or businesses that match a company’s buyer persona. It’s an opportunity to introduce your product or service to a prospect who might not yet be aware of how it could benefit their business. Make note of these.

Cold Calling 69

Cold Calling Template Marketing Prospects Zoominfo 69

Heinz Marketing

MAY 6, 2023

Prospecting via Email? You Need to Nail These 3 Things by David Priemer Email prospecting is one of the simplest and most widely-used strategies for generating sales leads. How can you ensure you break through the noise, hook prospects in, and move your deals forward? It’s also one of the most overused and abused.

B2B Sales 76

B2B Sales Marketing & Strategy B2B Marketing Prospects 76

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Prospects — the potential customers you want to sell to — are the fuel for the sales pipeline. Every prospect represents a possible deal. So growing your base of prospects and working to nurture them will grow your revenue. Speed up your prospecting What is sales prospecting? Leads are unqualified prospects.

Sales Qualified Leads 69

Sales Qualified Leads Ideal Customer Profiles Outreach Work Management 69

Inbox Insight

OCTOBER 19, 2023

In the realm of Account-Based Marketing (ABM), two terms frequently arise that B2B marketers often struggle to comprehend – demand generation and lead generation. Yet, understanding the difference between demand gen and lead gen is crucial to the success of your marketing efforts. Unlike demand gen, lead gen is more transactional.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Rev

AUGUST 2, 2023

When it comes to sales prospecting, there is no magic formula. But, at the end of the day, prospecting is a skill. That said, there are certain tactics and strategies that can help you become more successful at prospecting. Here’s an overview of everything we’ll cover along the way: What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Zoominfo

JANUARY 15, 2019

Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects. Social selling is a sales technique that leverages social networking sites to identify prospects, build relationships, and ideally, close more deals. Happy New Year!

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

SalesIntel

AUGUST 8, 2022

One of our best webinars last year was about hacks for sales leaders to improve prospecting performance even during the switch to work-from-home for many companies. . You can watch the full webinar , but below you’ll find a summary of the five prospecting hacks presented for consistently winning high-quality leads.

High Quality Lead 52

High Quality Lead Lead Scoring Lead Ranking Cold Calling 52

Zoominfo

FEBRUARY 17, 2021

Want prospects to respond with lightning speed? The triple touch is a tactic that salespeople use to engage prospects. The ‘touches’ include contacting the prospect three different ways, each time building trust, getting on their radar, and moving them further into the sales funnel. What is the Triple Touch in Sales?

Tactics 130

Tactics Top of Funnel B2B Thought Leadership Thought Leadership 130

Marketing Insider Group

JANUARY 5, 2023

The main goal for Marketing in B2B companies is to generate leads for sales teams and increasingly to deliver direct revenue. Some marketers define anyone who fills out a form or attends an online or physical event as a lead. And we accomplished this by focusing on giving sales what they wanted: truly qualified leads.

Lead Ranking 283

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 283

Zoominfo

JANUARY 19, 2021

It’s safe to say that company websites are a digital marketer’s favorite place for lead conversion. You don’t have to be a part of an eCommerce organization to build an effective lead capture system on your digital channels. A generic headline is a major lead deterrent. And keep it interesting! They both need this engagement!

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

Salesforce Marketing Cloud

MAY 18, 2023

First, you need to identify your target prospect by determining the ideal business type and industry for your product. But there’s a big reason why it still works: prospects have to respond in real time, which gives you an opportunity to address any concerns and gather a lot of information in a short period of time.

Cold Calling 97

Cold Calling Case Studies Case Study Training 97

Contently

JUNE 29, 2017

Instead, in the spirit of Contently’s accountable content series , let’s talk about something much more practical: how to use B2B content to drive leads. So, how do you—or others—use article content to influence leads in the B2B process? The top of the funnel might require articles, videos, and research papers.

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

Marketing Insider Group

SEPTEMBER 21, 2020

The lead qualification process helps B2B marketing teams focus their efforts and resources on serious buyers and prospects that are likely to take the next step. In this article, we’ll explain the lead qualification process step-by-step. Why is the lead qualification process critical to marketing success?

Lead Qualification 357

Lead Qualification Marketing Qualified Leads Lead Ranking Sales Qualified Leads 357

Biznology

JULY 17, 2017

Over the years I’ve found that social media objectives generally come down to one or, more commonly, a combination of the following: Lead generation – driving unidentified potential new customers/clients to a website or landing page where they are offered free information in exchange for their contact info. Like this post?

Social Media 167

Social Media B2B Thought Leadership Media Customer Satisfaction 167

Salesforce Marketing Cloud

JANUARY 4, 2024

Often, leads aren’t ready to buy, and when they are, it’s a challenge to keep them engaged. A marketer’s job is to find and understand high quality leads, then help convert them to sales. A marketer’s job is to find and understand high quality leads, then help convert them to sales.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Launch Marketing

OCTOBER 18, 2023

Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. There are several crucial steps to take to ensure your website boosts traffic and lead generation.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Smashmouth Marketing

OCTOBER 1, 2021

Just because your marketing team is sending a whole host of Marketing Qualified Leads down to the sales department, that doesn’t mean they are all ready and raring to buy. And if you have a hard time sifting through all of those leads, you might end up letting some sure-fire sales fall through the cracks.

Sales Qualified Leads 187

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Ideal Customer Profiles 187

ActiveDEMAND

NOVEMBER 15, 2021

Most marketing agencies get leads through repeat business, word of mouth, business groups, and by creating award-winning work. Getting leads from PPC can be super expensive, and crowding in many other marketing channels is intense, so some marketing agencies are trying a sales-centered approach of outbound prospecting to generate leads.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Marketing Prospects Ad Agencies 76

Hinge Marketing

SEPTEMBER 13, 2023

When they are well-organized, promoted to the right audience and integrated into a larger marketing system, webinars are excellent opportunities for nurturing relationships with prospects, showcasing your firm’s experts and leaving a lasting impression on the products and services your company can provide. And for good reason!

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Circle Studio

DECEMBER 22, 2019

These posts are indicative of our blog’s mission to be the go-to resource for marketing best practices and information for both clients and prospects. Read Article. Read Article. Read Article. Read Article. As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2019. .

Marketing Proposals 98

Marketing Proposals Advertising Agencies Paid Search Agency Lead Nurturing 98

Stevens & Tate

JULY 23, 2021

The Benefits of Social Media for Attracting Prospects and Generating Qualified Leads. Some typical social media goals could be increasing qualified leads, attracting new prospects, generating interactions and growing download conversions of relevant content. Setting Goals.

Social Media 59

Social Media Sales Qualified Leads Campaigns Lead Scoring 59

Hubspot

MAY 17, 2023

But maintaining that kind of trustworthiness and legitimacy over multiple sales conversations can be easier said than done — a lot of reps run into hitches, hiccups, and human errors that undermine their credibility with prospects. Asking Prospects to Repeat Themselves "I'm sorry — what did you say?" Let's dive in.

Case Studies 89

Case Studies Eye-Tracking Work Management Lead Scoring 89

Valasys

APRIL 9, 2024

Having as their prerogative element, the unequalled reach and rich functionality for business, LinkedIn lead generation becomes the of choice to gather lead data. LinkedIn Lead Generation Strategies: Do not leave LinkedIn without prospects; create an engagement machine using valuable content. Here are 5 ways to do it: 1.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

Launch Marketing

JANUARY 11, 2024

With these in place, you and your team can achieve a successful launch and kickstart lead generation. It is particularly important to establish a strong brand identity as this is how your customers, prospects and general audiences will come to recognize your business. Exploring a mix of channels helps diversify lead generation efforts.

Lead Generation 92

Lead Generation B2B Marketing Lead Scoring Lead Ranking 92

Binary Demand

JUNE 27, 2023

[ps2id id=’overview’ target=”/]In the ever-evolving business landscape, generating high-quality leads is fundamental to any successful B2B venture. However, identifying and nurturing leads can be complex and time-consuming. This is where effective B2B lead generation solutions come into play.

Lead Generation 115

Lead Generation Sales Qualified Leads B2B Sales Ideal Customer Profiles 115

SmartBug Media

AUGUST 31, 2021

Even for organizations that have inbound marketing fully ramped up and are getting boatloads of leads coming in, many sales teams also have members who execute outbound sales campaigns to supplement inbound leads. In this article, I will lay out tools to help your outbound sales efforts for prospecting and collecting insights.

Budget Programs 87

Budget Programs Tools Hubspot Lead Scoring 87

SalesGrape

DECEMBER 3, 2023

Introduction: The Power of Cold Calling in Lead Generation Cold calling has long been a staple in the world of sales and marketing. Despite the rise of digital communication channels, cold calling remains an effective method for generating leads and driving sales. Thirdly, active listening plays a vital role during cold calls.

Cold Calling 76

Cold Calling Telemarketing Lead Generation Lead Scoring 76

Inbox Insight

MARCH 13, 2024

Effective lead prioritization is essential. With limited resources and increasing competition, it’s crucial companies focus their efforts on quality leads that are most likely to convert into high value customers. For many businesses this has led to growing frustrations and wasted marketing and sales efforts.

Lead Ranking 52

Lead Ranking Lead Scoring Ideal Customer Profiles Demand Generation 52