10 secrets to research the best SEO keywords
MAY 16, 2016
Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. In order to determine the best SEO keywords for your online strategy, take a more in-depth look at what makes effective keywords. Pick your keyword, and stick with it.
17 Realistic Ways to Get More Website Traffic
NOVEMBER 5, 2015
Get the search engine optimization right. 1) Optimize for long tail keywords. Long tail keywords are search terms of three words or more. These specialized keywords are easier to rank for because they have less competition. For instance, is your website fast and mobile-friendly? And remember: YouTube is the second largest search engine…. Launch a YouTube channel.
How To Turn Video Marketing Into a Successful SEO Strategy
MAY 12, 2015
YouTube is the second largest search engine in the world, yet the SEO aspect is often overlooked. The simple truth is that a majority of search marketing specialists do not invest the necessary resources into the largest video-sharing website in the world. Google can detect whether or not someone visits your video and drops off within five seconds, just like they can on your website.
4 Strategic Tips to Increasing Your Social Media Presence with YouTube Marketing
JANUARY 8, 2013
We know people are watching YouTube video, but how do we use that information in social media marketing? want to provide you some useful tips for increasing your social media presence using YouTube. For a long time, the only YouTube strategy was viral video. The days of your video becoming viral on YouTube are quickly disappearing. It’s not totally over, though.
Janet Thaeler & Maryanne Conlin on Influencer Marketing
AUGUST 2, 2016
Both conversations were quite different but both really reassured me that my practice at Gerr.is and the articles that I am writing for you here are on target. While the traffic to their blogs may be only 500-2,000 visitors-a-month, their true fame burns bright on YouTube or Facebook. Top YouTubers are Proper Celebrities. Influencers Are Shifting from Blogs to Social Media.
One person can change the world. Thank you, Internet
NOVEMBER 25, 2014
People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. More people I know in 2014 identify with being a follower of one or more blogs, podcasts, Twitter profiles, or YouTube channels than they do with creating content themselves. Get yourself a website — Don’t let this sandbag you. Right now. Don’t hide.
57 Things You Can Do Right Now to Improve Your Website
MARCH 21, 2011
Tweet Is your company website not doing its job — i.e. generating leads and sales? asked some of the best minds in the business for their tips on what you can do RIGHT NOW to improve your website. Go open your website. Don’t forget geographic keywords! See how search engines see your website by looking at it in text format. Design. 1. Navigation.
Search isn’t about search anymore, it’s about social
MAY 19, 2015
Site Optimization : This includes copy rewriting, internal linking, keyword research, Google Analytics/ and Google/Bing Webmaster Tools integration, integration of Sitemaps, structured data, title and description rewriting and organization, image ALT tag development, site submission, and content recommendation development strategies, etc. Instead of only producing one very expensive. Do it!
IF you haven’t THEN you should use IFTTT for social
JULY 7, 2015
While some of you have been doing amazing things once and then allowing IFTTT work for you forever since December 14, 2010, this article is for the rest of you who are asking, “what’s IFTTT?” Save keywords searches to a twitter list. Post all Youtube uploads to Linkedln. Share YouTube videos you like on Tumblr. Some Useful Recipes You Can Use Right Now.
Google Hates Your Mobile Website (Here's How to Fix It)
AUGUST 23, 2013
It’s separate from your regular desktop website, and requires you to make edits to your mobile version every time you edit your desktop version. That means you only have to maintain one website, and it looks good on every device. In fact, Google has a laundry list of problems with your separate mobile website. You have a mobile optimized site. Woo hoo! Sound fine , right?
24 reasons SEO and social media are inextricably linked
MAY 19, 2014
Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. Google has concluded the best match for a keyword is the one that is focused and other people follow.
18 (of the) Best Web Analytics Guides of 2011
APRIL 3, 2012
When it comes to questions like which web metrics are most important, how to scrutinize Google Analytics reports for actionable data, how to create custom reports or evaluate social media ROI, and how to improve SEO, reduce bounce rates or measure YouTube success, these 18 articles and posts on using web analytics to improve marketing performance offer invaluable assistance.
Have top influencers author your sites to appease Google search
OCTOBER 29, 2013
In my analogy, Google Hummingbird will require each website owner to find one or more social media passion-players and woo, hire, pay, or partner with them in order to get back on top of Google organic search. There are people who own YouTube and yet have never written a word — or even uploaded a video. Related articles. Good for you, bad for online business.
How to use influencer marketing to promote your book
APRIL 28, 2015
Here’s a sneak peek of today’s presentation on YouTube : Here’s the deck you can look at over on Slideshare : Here’s the content from the presentation. discovered bloggers using keywords on Google and blog search engines and tracked engagements on those blasted spreadsheets. Save this article as a PDF. You can still register and it’s free. Paul M.
How to clean up a cluttered website? Content analytics is the answer
MAY 7, 2012
You do the keyword research. You build the page and embed SEO-enhanced YouTube videos into it. You blog and tweet about the page as soon as it’s launched, using relevant keywords and hash tags. common reason: there are other pages in your environment optimized for the same keywords. Panda (Photo credit: Wikipedia). And duplicate content is ever more problematic.
B2B Video Content Marketing on Youtube
DECEMBER 23, 2010
@RBeale on Twitter Ryan Beale on Facebook RBeale.com RSS Feed Ryan Beales Email Home About Contact Comment Policy Buy Thesis PPC SEO Social Media Marketing Subscribe Today Internet Marketing, Sales & Sports | Ryan Beale Why B2B Marketers Should Consider Adding Video Content on Youtube by rbeale on May 18, 2010 · View Comments in Internet Marketing Spread it! Video is in demand.
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
More and more consumers are now using social media and review websites to make all kinds of purchasing decisions. In this article, I will be going over one of the biggest kept secrets of this year when it comes to managing your reputation online. However, one of the biggest things that they look for when trying to rank websites is the “strength” that each web property has.
22 Free Content Marketing Tools To Drive Your Content Marketing Plans
B2B Marketing Insider
APRIL 27, 2015
Here I have listed my favorite free content marketing tools to help you assess your current ranking on the important keywords your potential buyers are using. list out tools to help you determine which keywords you should be using. include the content marketing tools that allow you to determine which topics are resonating for your audience around those keywords. SEO Assessment.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. 58% of consumers follow brands on social media. 71%
Six ways to create great content in just 15 minutes a day
grow - Practical Marketing Solutions
JUNE 10, 2012
Spend time thinking through a set of keywords that represent your business and your customer needs. You’ll need to weave these keywords into your micro-content initiative. Make sure your last slide directs a viewer back to your website. Adding your comment to relevant YouTube viral videos can create impressions with thousands of people who are interested in a related topic.
“Change Before You Have To”…Think Conversion NOW
OCTOBER 8, 2013
Get more website hits, build bigger subscriber lists to their RSS blog feed, attract more fans on Facebook, expand network of connections on LinkedIn, find more followers on Twitter—it’s all about quantity, numbers, traffic. Identify relevant themes and topics, not just the right keywords. The days of keyword stuffing are long over. You need to change…because now you have to.
Three Tips for Boosting SEO with Social Media
AUGUST 25, 2016
In addition, platforms such as Facebook, Twitter and YouTube are search engines themselves. well-developed social media presence can translate directly into improved SEO by increasing website traffic as well as natural linking to your articles. Content optimization does not stop at your website. Here are three techniques for improving your SEO with social media.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search. How To Use SEO To Boost Your Brand’s YouTube Channel by MediaPost. But change is.”
20 Content Marketing Tools to Rely on From Start to Finish
OCTOBER 18, 2016
Google (Site:, Keyword Planner, Search Console). The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on. Have you ever read an article that you wanted to save for later, but couldn’t find it when you needed it? Pocket. Quora.
Best Random but Interesting Posts, Articles and Resources of 2009
MAY 20, 2010
There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? Discover the answers to these questions and many more here in the best miscellaneous marketing articles, lists and blog posts of the past year. A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ Link to a specific part of a YouTube video by Matt Cutts. Your guide to creating an eye-popping agency website by iMedia Connection. What exactly is “Web 3.0? ’ by Futurelab. Web 3.0 and 3.0.
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
JUNE 8, 2013
Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions. SEMRush is a multitude of keyword research tools that allow me to see what my clients’ sites and their competitors rank on Google, what keywords competitors rank with, and what PPC ads they run. I can also do some long-tail keyword research with it. You can target by geography, by interest, by device, and by keyword.
Content Marketing: Goals, Issues, Strategies
MARCH 24, 2013
Social media has forced us to write as much content as possible in order to drive website traffic (what CEO’s want to see). Then came the website and the growth of email along with the World Wide Web. . Off-site SEO: guest blog outreach letters, guest blog articles, online press releases. Lead Nurturing: emails, more helpful articles and webinars! . Pay-Per-Click: Ads.
Creating a content marketing plan — without any content
grow - Practical Marketing Solutions
JULY 6, 2010
Spend time thinking through a set of keywords that represent your business and your customer needs. You’ll need to weave these keywords into your micro-content. Make sure you use relevant keywords in the title of the group so people can find you. Remember that micro-content is still supposed to do the job of big content — drive people to action on your website.
4 Winning Tactics to Put in Your Marketing Plan
B2B Marketing Traction
JANUARY 3, 2014
” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. Use of images and substantial articles or blog posts are the new winners. 2. Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content.
6 Reasons a Blog Should be the Center of Any Social Content Strategy
JUNE 4, 2012
Blogs are naturally great for search because they enable a company to rank for a much higher number of keywords, they can organically attract diverse high-quality links, and blog posts are far more likely to be shared in social media than standard website content. blog is one of the best ways to continually produce fresh content for your website. Fresh content. Flexibility.
From Strings to Things: A Quick Primer on Semantic Search
SEPTEMBER 19, 2013
These three simple words heralded a profound evolution in search, taking it from a static system that understood search queries as groups of keyword “strings” to a more dynamic, context based system that could recognize and understand references to actual “things,” i.e. ideas or entities. Adieu, Keywords. Today’s evolutionary search environment is putting keywords on notice.
There Is No One Size Fits All B2B SEO Program
JANUARY 6, 2015
The same type of SEO program and tactics will not work for all three of these organizations because each their website experiences, business strategies, and personnel resources are quite different. Late, last year I wrote an article on LinkedIn about preliminary questions to consider when hiring an SEO vendor. Basic keyword research review. Preliminary SEO Analysis. BuzzSumo.
How and Why to Get Started with Video Advertising
SEPTEMBER 4, 2014
This article can change the face of your business. Let’s look at just one platform for video advertising: YouTube. billion, Google added YouTube to its ever-expanding empire in 2006, reported NBC. Savvy advertisers know that A) Google IS search, B) YouTube is part of the Google network, and C) Today’s consumers love brief, impactful videos. Watch to learn.
Stop Flushing Your Online Marketing Dollars Down the Toilet
B2B Marketing Traction
DECEMBER 22, 2010
The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube. Do they read the one article they landed on because they searched for “chartreuse widgets” and then leave? Tweet. SEO Has Changed.
The 7 Building Blocks of a Solid Content Marketing Plan
MAY 8, 2016
In addition to a website redesign and repurposing old content, the tax and consulting firm created a content marketing plan with a new vision focused on developing their reputation as subject matter experts. The company started posting short articles ranging between 200 and 400 words every day. Marketers are creating more content than ever. Sometimes it’s easier said than done.
Want to Take Your Content From Good to Great? 10 Signs You've Hit the Mark
OCTOBER 12, 2015
Every single minute , more than 200 million emails are sent, more than 72 hours of video are uploaded to YouTube, and more than 220,000 photos are shared on Instagram. Businesses and individuals are creating more content -- more often -- in a bid to attract new customers to their website. Get the basics right. 2) Article is easy to find, featuring appropriate keywords and meta data.
5 Rules of Website Redesign for Engaging Engineers and Industrial.
Industrial Marketing Today
JULY 23, 2010
Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. Is your site ready for this shift in expectations or do you need a website redesign? I’m sure you’ve read many times that engineers hate marketing/marketers and they want only the facts. See D.I.S.