Marketing Insider Group

JANUARY 24, 2022

In this article, we’ll explore some content marketing lessons for SaaS brands from companies who have already done it exceptionally. From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

KoMarketing Associates

FEBRUARY 10, 2021

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.”

SERP 295

SERP Features Google Top of Funnel 295

Marketing Insider Group

FEBRUARY 22, 2021

Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s. Increased Traffic to Your Website. You start small with low-volume, low-competition, long-tail keywords. Better Website Engagement and User Behavior. Earning Quality Backlinks to Your Website. Content plays the long game.

Domain 334

Domain Long Tail Marketing Content Keywords 334

Stevens & Tate

APRIL 15, 2024

Among the various digital marketing strategies, video content emerges as a particularly potent tool, offering a dynamic and engaging way to showcase your community’s amenities, lifestyle, and values. However, creating video content is just the beginning.

Video Marketing 80

Video Marketing Marketing Strategy Marketing & Strategy Planning 80

BOP Design

JULY 13, 2021

But what about videos and video marketing? Well, it depends, do you want people to see and watch your videos? Let’s go ahead and assume that yes, you’d like people – especially prospects – to watch and engage with your videos. Then, yes, SEO is essential for your videos as well. Post It to Your B2B Website.

SEO 159

SEO Video Marketing Marketing Agencies 2 Tips 159

Marketing Insider Group

MAY 10, 2023

Marketing Experience Maybe this should be a no-brainer, but it’s surprising how many videos on YouTube are telling people how to start a digital marketing agency as a get-rich-quick scheme. We promote content marketing, and we use it ourselves to get millions of website visits for clients, including ourselves. Image Source 4.

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

Hubspot

MAY 28, 2020

Last week, my favorite fitness YouTuber, Sydney Cummings , posted a video with a title that left me absolutely devastated. I'll admit, as the video kept progressing, I was sliding into a slight panic. As for the video from my favorite fitness YouTuber, it was the terror I experienced when reading the video's title.

Traffic 92

Traffic Work Management Ethics Youtube 92

Scoop.it

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). If you’re wondering how to make this happen, this article is exactly what you need. Image Source 3.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Sprout Social

JANUARY 10, 2017

Video marketing has exploded tremendously over the past few years. It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. But simply creating videos doesn’t necessarily guarantee anyone is going to watch them. YouTube SEO. Write Engaging Titles.

Youtube 110

Youtube Paid Content Promotion Advertising Channels 110

Contently

APRIL 4, 2023

For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. There’s nothing worse than going to a website and realizing the link you clicked on is four years old, and all the information within the article is terribly outdated.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. Schaefer continues: «But what about a blog post, YouTube video or podcast episode?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Stevens & Tate

MARCH 1, 2024

Blogs, articles, and white papers that address your audience’s challenges and questions not only attract traffic but also establish your brand as a thought leader in your industry. Conducting thorough keyword research is a pivotal step in understanding the search behavior of your target audience.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Marketri

NOVEMBER 8, 2023

Your marketing budget must yield a strong return on investment (ROI), and one of the fundamental ways to ensure a healthy return is by employing a proper SEO strategy for your website, landing pages, and any other online assets. Leveraging Video We live in an age of multimedia. Host the videos on your company or brand YouTube channel.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Conductor

OCTOBER 11, 2022

Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask. Instead, they are ranked by Google based on the value and information they provide related to the user’s given keyword or search phrase.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Martech

APRIL 4, 2023

For example: YouTube and Netflix use content recommendations to suggest additional videos and TV shows to their users based on their viewing history. It can then generate different kinds of recommendations, including: Popular articles on the site right now. Popular articles in a specific category. Keywords or tags.

Marketing Websites 120

Marketing Websites Content Marketing AI Tagging 120

Scoop.it

SEPTEMBER 30, 2022

You can write about anything from a personal diary style blog to discussing the best website development proposal tips. billion websites globally are blogs. Google Trends is an excellent tool for viewing search interest for keywords and topics over time. You can view this data by keyword, location, topic, and country.

Tips 84

Tips CMS Development Blogger AIO 84

Trade Press Services

SEPTEMBER 18, 2023

Companies can add core business information such as contact information, hours and services, but the platform can also be leveraged to share news, valuable resources, photos or videos, such as a short explainer video. Google Analytics Google Analytics is a top tool for measuring website performance.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

SocialPilot

FEBRUARY 19, 2024

AI-generated content, also known as machine-generated content, refers to text, images, videos, or any other form of media that is created with the assistance of Generative AI chatbots. Human oversight is essential to ensure the factual accuracy of AI-generated content , as inaccuracies can damage the credibility and SEO of your website.

Generation 98

Generation Psychographics Content User-Generated Content 98

seo.co

MAY 10, 2021

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. Contrary to what you might think, a 5,000-word article that covers 30 different angles on a given topic isn’t automatically considered high-quality. The article’s topic.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Enter off-page SEO, an important part of SEO that goes beyond the boundaries of your website and extends its influence across the vast landscape of the internet.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

SmartBug Media

JULY 16, 2021

So you want to use video marketing to improve your search presence? If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. You also might already have a video marketing strategy. video marketing trends.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Sprout Social

JUNE 17, 2020

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. According to the same report , Zenith predicts that the average person will spend 100 minutes a day in 2021 watching videos. We’re not limited to TV-style ads or perfectly polished educational videos.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Buffer

DECEMBER 14, 2022

And TikTok is investing in maximizing users’ habits with new features like suggested searches at the bottom of videos and in the comments section. TikTok SEO is the practice of optimizing your videos on TikTok to rank higher in search. Recently, they expanded the video description field from 300 characters to 2,200.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? You’ve already invested plenty of time and resources in building your business website. But can you drive traffic to your website for free? There are many ways to promote your website for free. Now it’s time to get it in front of your target audience! Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Moz

SEPTEMBER 21, 2020

It takes time to write a brand-new blog article every day, especially when you're an in-house team with a low number of resources and budget. You start with video. If you have a video on a relevant topic, it can be repurposed into various individual pieces of content and distributed over a period of time across the right channels.

SEO 85

SEO Top of Funnel SERP Content 85

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. Leave behind: Stuffing Your Content with Keywords for SEO. Adopt in 2020: Focusing on Natural Keyword Density and Intent for SEO. CONTENT STRATEGY. CUSTOMER CONVERSION.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

SmartBug Media

MAY 6, 2020

When using display ads, it’s important to narrow down the list of keywords that will trigger your ads so that you’re only displaying ads to qualified prospects. Just like you create call-to-action (CTA) buttons for your website, create high-quality ads that encourage users to come back to your site to download your latest offer.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Martech

NOVEMBER 11, 2022

This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. blog posts, articles, videos, etc.), YouTube, for example, provides a platform for marketers to create video content that drives consumers to online retailers.

Digital Asset Management 117

Digital Asset Management Work Management Marketing Management Digital Experience Platform 117

seo.co

JANUARY 18, 2021

Using article directories. + Irrelevant keywords. + Keyword stuffing. + Article spinning. + Publishing videos to YouTube just to create backlinks. + The purpose of search engine optimization is to bring your webpages to the top of the search results for relevant keywords and phrases. Paid links. +

De-duplication 75

De-duplication SEO Tactics Copyright 75

ClearVoice

MAY 10, 2022

These specialized tags provide potential web visitors with a snapshot of what your website is about, and convince them to click through to your page. Use relevant keywords. Think of your meta descriptions as mini-Twitter posts — with a bit more room for keywords and a call to action. Use relevant keywords. Keep it short.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

Hubspot

APRIL 22, 2020

They're also usually logged on to multiple social media channels at once, have a mobile-first mindset, and love video content. With all these differences in mind, it's not shocking that the way Gen Z searches and discovers content such as videos, blogs, websites, or product listings is also quite unique.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

Buffer

JANUARY 18, 2023

In this article, we’ll walk you through some of these tools and how they can support your content creation journey. Just type in a keyword and get a plethora of autocomplete data from major search engines like Google. Just answer the questions in your videos and fit the keyphrase into your caption.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Valasys

JULY 12, 2023

Perform a quick Google search for B2B marketing strategies, and you will almost certainly land on numerous pages full of articles providing a generic list of familiar marketing strategies; SEO, PPC, social media, loyalty programs, email, and much more. In this article, we will inevitably cover many of these themes and well-known strategies.

Marketing AI 52

Marketing AI Marketing Automation Services B2B Marketing Work Management 52

TrustRadius Marketing

APRIL 6, 2021

The inclusion of video content can drive traffic, sales, and interest for almost any type of organization. Video can be self-produced or outsourced, posted to a third party, or directly on your website. Gone are the days of keyword stuffing, SEO for video relies on accessibility, audience targeting, and content optimization.

SEO 52

SEO Video Marketing Work Management Marketing Management 52

BenchmarkONE

NOVEMBER 9, 2022

In this article, we’ll show you the various different ways you can repurpose your webinar content and use it to engage and educate more prospects. If you want your webinar to rank better in search results, you have to optimize your video for SEO. of your customers want webinars served as a mixture of video, audio, and slides.

Webinar Metrics 52

Webinar Metrics Jigsaw Broadcasting Lead Scoring 52

Kevin Indig

MAY 29, 2023

Navigational queries to websites just need a link, even though SGE popped up for a few brand names. An article by Arda Capital outlines how Google might be able to cache 30-60% of queries. E-commerce keywords show marketplace-like results. First, Alphabet spent $208b and made $60 in profits in 2022.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139