Remove keyword websites

B2B Marketing Traction

article thumbnail

5 Signs You’re Buying SEO Snake Oil

B2B Marketing Traction

When you bought SEO services, did you pay to improve your website’s performance in search engine results? Or, did you actually pay to get your website demoted from the results or even delisted? If your SEO vendor doesn’t understand the latest search engine algorithm changes (notably Google Penguin 2.0,

SEO 100
article thumbnail

More SEO Tactics Bite the Dust with Google Penguin 2.0

B2B Marketing Traction

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. That being said, what DOES work now for SEO (search engine optimization)? Google Penguin 1.0 Google Penguin 1.0 Google Penguin 2.0

Tactics 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Your Marketing Plan Needs A Content Strategy, Not Just SEO

B2B Marketing Traction

It’s marketing planning time again, and I’m seeing that many businesses and organizations have “SEO” in their plan, but not “content.” In the hub and spoke system, your website and a strategic blog are the hub. If you have written some articles, write some more.

Planning 100
article thumbnail

3 Big Reasons B2B Marketing Content is Key

B2B Marketing Traction

B2B marketers – don’t throw your valuable marketing dollars away on SEO or pay-per-click ads. Create and post valuable content on your website and on social networks so that you will get found by qualified prospects. Organic search results are based on keyword-rich content, in the form of blogs, articles, podcasts, etc.

article thumbnail

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

SEO Is dead. ” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. .” ” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore.

Planning 100
article thumbnail

Why Marketing Content is Key to Getting Found Online

B2B Marketing Traction

The major search engines are placing more emphasis on content, not so much on tricks and behind-the-scene tactics, to rank web sites higher for keyword searches. How many podcasts, blog entries, press releases, articles, etc.? Once you write the article, re-purpose it for the press release.

Planning 100
article thumbnail

B2B Marketers Don’t Get Left Behind

B2B Marketing Traction

Now is the time to write articles, start blogging, create video, write whitepapers and eBooks, post slideshows and presentations. New website programming languages make it easier to get found online. Your legacy website may be holding you back from getting found on the Internet. Google loves that.