You probably built your website years ago by now. Because language evolves very rapidly and how it evolves has little or nothing to do with what you call yourself, how you describe you your products and services, or the keywords you have locked and loaded into your tweets, your websites, your hashtags, your textual links, your Google AdWords contextual ad campaigns, your Facebook ad programs and Twitter promoted tweets. called it defensive SEO then defensive search. Related articles. How to Use Google Adwords to Select Keywords (softwaresolutionshowto.com). MORE >>

But sometimes, a catchy headline and eloquent phrasing may fall short of helping your client from a marketing and search engine optimization (SEO) perspective. I realized that my company's press releases was an ideal opportunity for SEO. MarketingSherpa has an excellent article on how to write a press release to enhance organic search. Here are my top tips: 1) Keywords: Collaborate with your client to understand what their key terms are for SEO. The Balance the use of keywords with your client's messages. Press releases are an important component of PR. MORE >>

If you’re worried about the SEO (search engine optimization) of your website or wondering if your site is invisible to Google, the content on your website plays a major part in how your site looks to search engines and what keywords are attributed. If your website only has a few pages — Home, About, Contact, Services — you may have enough content for a potential customer to get information about your business, but probably not enough for them to come back more than once (or to spend much time on the site). When to Worry About Content. MORE >>

Welcome to the first post in the official Best of 2008 series, which will summarize and link to some of the best blog posts and online articles about SEO, social media, online marketing strategy and more. In this inaugural post, you can find out what prominent figures like Matt Cutts and Aaron Wall have to say about the future of SEO, how to perform a website health checkup, where to find the best SEO and online marketing videos produced last year, the truth about common SEO myths, the merits of microsites and more. Tags: SEO Practice MORE >>

Google Panda update favors websites with great and interesting content. In the old days there have been a lot of people known as SEO experts which try to tweak websites to trick out search engines to get a better search ranking. And to insert some keywords here and there is not enough anymore. Inbound marketing which uses Content Creation strategies like Blogging to publish interesting, valuable and share worthy content are on their way to dominate internet marketing and substitute the old SEO tricks. But these times are over. Content is king! How about you? MORE >>