SalesIntel

JULY 21, 2023

Business-to-business search engine optimization, or B2B SEO, is an online marketing strategy with two closely connected goals. The basic objective is to improve your rankings in the search engine results and boost your SEO to make it easier for businesses that are interested in your products or services to find your website.

B2B Sales 52

B2B Sales SEO Buyer Personas Marketing & Strategy 52

KoMarketing Associates

MARCH 13, 2018

Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website. Many online publishers enforce the “ nofollow ” element to links created that go to third-party websites. Tactics that build brand awareness first and inbound links second.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Webbiquity

MAY 17, 2016

Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. Showcase reviews: Online Marketing Institute. Pricing: free to $21 per month.

Planning 145

Planning Research Tools Best Practices 145

KoMarketing Associates

JANUARY 6, 2015

The same type of SEO program and tactics will not work for all three of these organizations because each their website experiences, business strategies, and personnel resources are quite different. This realization can be quite daunting for B2B marketers looking to find the right SEO partner for their organization.

Enterprise Management 120

Enterprise Management Work Management CMS Development Marketing Management 120

The Marketing Blender

APRIL 22, 2022

Digital marketing involves the promotion of brands and products through digital forms of communication, including email, social media, text messaging, online advertising, and dedicated online marketing channels. What Should Be Included in Digital Marketing Plans? Online Advertising. Content Marketing.

Paid Content 64

Paid Content Planning Marketing Plans Mobile Advertising 64

KoMarketing Associates

OCTOBER 18, 2016

Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Google (Site:, Keyword Planner, Search Console). You can also enter a keyword into a “site:” search to see what content is being created on your own site or a competitor’s site.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Adobe Experience Cloud Blog

JANUARY 15, 2020

Some ways digital marketing improves the “traditional” methods of keeping loyal customers are: Using digital testimonials from happy customers instead of the old “word of mouth”. These testimonials should be posted on your website and used in social media campaigns as well. Start simply by checking their website and social media.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

KoMarketing Associates

JULY 11, 2019

The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Of course, if you can sprinkle a couple of keywords into your company description, all the better. Add your website’s URL. Don’t use a YouTube link, for example.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

Stevens & Tate

DECEMBER 12, 2019

Your web design has a big impact on whether visitors will stay on your website and continue to explore. Your website should be easy to read and easy to navigate on both desktop and mobile. Your website should be easy to read and easy to navigate on both desktop and mobile. Make Better Use Of Social Media. Create New Content.

Internet Marketing 81

Internet Marketing Marketing Strategy Marketing & Strategy Social Media 81

Optinmonster

DECEMBER 4, 2019

To survive as an online business these days, you need to have a solid digital marketing strategy. But where do you start and how do you know which digital marketing best practices are going to result in success for your business? Digital Marketing Best Practices. Which keywords have the highest traffic?

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

ClearVoice

JULY 8, 2019

For clients, I occasionally build websites and help with SEO-related tasks and one of the leading reasons these clients want a website is to garner free, organic traffic from Google. So, just how long does it take to get a website ranked on Google and Bing? “How long will it take for my site to show up on Google?”

Lead Scoring 83

Lead Scoring Lead Ranking Stats SEO 83

KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Magisto

JANUARY 13, 2020

It’s the perfect time to review your previous marketing strategies and to figure out what worked, and what didn’t. With the evolution of online marketing over the past decade, and major marketing trends of 2019 and beyond we’re here to share our top 7 trends that are not to be missed in 2020. Video Marketing.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. Notice you never have to actually visit a website to obtain your answer. Long-Tail Keywords Continue to Grow.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. Notice you never have to actually visit a website to obtain your answer. Long-Tail Keywords Continue to Grow.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Online Marketing Institute

DECEMBER 23, 2010

Today, I will touch on a few reasons why Marketers should consider video content creation and Youtube to get found online by the right prospects. Almost 70% of internet users go online to WATCH VIDEOS! B2B content creators should seriously consider creating videos and uploading them to Youtube. Video is in demand.

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. Google Analytics (GA) provides marketers and website owners with detailed statistics about their website traffic and visitor behavior.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

seo.co

NOVEMBER 5, 2021

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. Google Analytics (GA) provides marketers and website owners with detailed statistics about their website traffic and visitor behavior.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

Go Beyond SEO

DECEMBER 20, 2018

It’s not just the content of your website that matters but the technical performance as well. One of the key statistics you need to check is your website speed. When people actually read them, your articles will display your knowledge as an expert and will establish a connection with the reader and a growing trust.

Planning 79

Planning Social Media Marketing & Strategy SEO 79

flux.la

AUGUST 11, 2020

Websites for all types of interests are available, whether you’re more visually inclined, or enjoy interactive sites. So, in this article, we’ll talk about the most mainstream web-based platforms frequented by most people. LinkedIn is a web-based social networking website for experts and B2B crowd.

Paid Content 52

Paid Content Social Media Media Brand Identity 52

Hubspot

AUGUST 2, 2010

Our top inbound marketing article from this past week focuses on the concept of content sources -- places where you can get ideas to help you write quality blog posts -- as well as different types of sources and how to use them strategically and continuously to create remarkable content. Referring Sites and Keywords.

Inbound Marketing 28

Inbound Marketing Peer-to-peer Paid Search Agency Youtube 28

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. When blogs abound, it can be difficult to sort through blogs that are merely throwing keywords at you and the gems that can actually inspire an ‘ah-ha’ moment. B2B Marketing. The Sales Review.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Go Beyond SEO

DECEMBER 20, 2018

It’s not just the content of your website that matters but the technical performance as well. One of the key statistics you need to check is your website speed. When people actually read them, your articles will display your knowledge as an expert and will establish a connection with the reader and a growing trust.

Planning 68

Planning Social Media Marketing & Strategy SEO 68

Writing on the Web

AUGUST 29, 2012

Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience ‘s interests, wants and needs? Content marketing requires that you publish frequently on your site, your blog, and in social media. You can’t do that without asking them what their interests are.

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Writing on the Web

FEBRUARY 26, 2011

For professionals who use online content to market their services, you need to keep an eye on your analytics , and continue to follow good advice for content marketing. Search is powerful but it’s not the only way to ensure visitors to your website. Be aggressive about building your user base. Hire a good writer.

High Quality Lead 100

High Quality Lead Google Digg Content 100

EMagine B2B Blog

AUGUST 19, 2014

At eMagine, we like to say your website is your most visible face, and you always want to put your best face forward. Is your website turning potential customers and prospects away? 1) Your Website Is A Dinosaur: When was the last time you redesigned your website? Can a prospect tell in 30 seconds what your company does?

CMS Development 40

CMS Development Marketing Websites B2B RSS 40

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” That’s precisely why Kerry’s article caught my attention. She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Hinge Marketing

DECEMBER 1, 2014

There are many different marketing techniques both online and offline. Key online techniques include a firm’s website, ongoing search engine optimization efforts, and industry webinars. Taken together, online and offline marketing techniques allow you to reach clients wherever they may be.

Service 48

Service Planning Trade Show Ideal Customer Profiles 48

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. When blogs abound, it can be difficult to sort through blogs that are merely throwing keywords at you and the gems that can actually inspire an ‘ah-ha’ moment. B2B Marketing. The Sales Review.

Paid Content 40

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 40

LEADership

OCTOBER 8, 2013

Over the past 5 years or so, marketers have largely been obsessed with ways to drive more traffic online. Get more website hits, build bigger subscriber lists to their RSS blog feed, attract more fans on Facebook, expand network of connections on LinkedIn, find more followers on Twitter—it’s all about quantity, numbers, traffic.

Conversion 40

Conversion B2B Thought Leadership Lead Scoring Lead Ranking 40

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. Is your site ready for this shift in expectations or do you need a website redesign? And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Optinmonster

JANUARY 14, 2024

AIOSEO All-in-One SEO (AIOSEO) is a comprehensive SEO plugin for WordPress websites designed to improve search engine visibility without requiring extensive SEO knowledge. It offers a user-friendly interface and powerful features to optimize website content for search engines.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Hinge Marketing

OCTOBER 9, 2013

Our research bears this out: management consulting firms lag high-growth companies in their use of techniques such as LinkedIn, Twitter and Facebook, along with other digital marketing techniques such as blogging, search engine optimization, e-newsletters, pay-per-click advertising and use of YouTube. 2) Be helpful.

Marketing Management 48

Marketing Management Consulting Social Media Social Marketing 48

Hubspot

OCTOBER 22, 2010

Wonder Wheel – Putting yourself in the ‘searchers’ shoes can be difficult sometimes, so creating solid long tail keywords can be a challenge. Insert a keyword into the middle of the wheel and Google spits out several new keywords. CaptionTube – Make cool videos using this tool from YouTube.

Long Tail Marketing 28

Long Tail Marketing Tools Content Youtube 28

Online Marketing Institute

MARCH 21, 2011

Tweet Is your company website not doing its job — i.e. generating leads and sales? I asked some of the best minds in the business for their tips on what you can do RIGHT NOW to improve your website. Go open your website. Don’t forget geographic keywords! Below you’ll find their tips and as well as mine.

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Online Marketing Institute

DECEMBER 23, 2010

A B2B Directory website example is ThomasNet. Keyword Selection – A visitor to a Buyer Hub may have gotten there through a variety of means, including a keyword search that was not nearly as qualified as you would like it to be. I’ve seen a few situations in the reverse as well.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40