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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.”

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10 Tips To Successfully Manage Your Company Page On LinkedIn

KoMarketing Associates

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Make Sure Your LinkedIn Company Page is COMPLETELY Filled Out. Add your website’s URL.

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Ready To Advertise Online? 7 Strategies To Get Started

Marketing Insider Group

If you sell to other businesses, advertise online through Facebook and LinkedIn. Success with Facebook comes from mastering bids for keywords. On LinkedIn, target people by job title, function, or industry. YouTube is another place to target your key demographic by their interests. Don’t get too broad with your focus.

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B2B content marketing: create at home, optimize and distribute elsewhere!

Exo B2B

A social network like LinkedIn isn’t a content platform. Yet… Many professionals and some companies use LinkedIn and other social networks as creation AND distribution tools in their B2B content marketing strategies. You’re publishing your brains out on LinkedIn. Do LinkedIn posts show up in any Google search?

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How to optimize your LinkedIn profile for B2B success

The Marketing Blender

How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. LinkedIn is not just for people looking for a new job and recruiters looking to poach talent. So, making small adjustments to your LinkedIn profile can make a big difference. Our Services.

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The 6 Most Effective Paid Marketing Channels for SaaS Companies in 2020

SmartBug Media

When using display ads, it’s important to narrow down the list of keywords that will trigger your ads so that you’re only displaying ads to qualified prospects. Larry Kim from WordStream shared some secret sauce tips at SearchLove Conference in Boston on driving conversions from Facebook, Twitter, and LinkedIn. Display Ads.

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A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Use Google Search Console to find the URLs that link to 404 pages on your site. Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn. Participate in a targeted LinkedIn or Facebook group. Participate in relevant discussions on Quora. Donate your time to a worthwhile cause.