KoMarketing Associates

JULY 20, 2017

Keyword density is an important factor when writing for SEO. At one point, SEO could very well have been about putting a keyword on a page a certain number of times to ensure that it was being recognized by search engines. META keywords help pages rank better in search results. Things that META keywords can do?

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

AUGUST 25, 2016

In the example below, I used Moz , which rates websites from 0-100 with 100 being the best. Of the 5 different websites I plugged in, Moz automatically identified the highest, which in this example was Apple.com. Some strategies for link acquisition is through brand audits and writing 3 rd party articles. .

Analysis 120

Analysis Peer-to-peer B2B Domain 120

KoMarketing Associates

OCTOBER 18, 2016

Google (Site:, Keyword Planner, Search Console). The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on. Link building is a critical element to successful digital marketing initiatives.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

APRIL 24, 2014

Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media. Website Development. Visibility to social media profiles and pages.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

JULY 31, 2018

Having content that optimizes for local terms and queries, both on your website and elsewhere, is key to making sure you’re capturing all potential customer website traffic. It also will give you additional insights into if people are reviewing your profile, going to your website from those profiles, and other analytic data.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

MAY 17, 2016

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. Moz’s Open Site Explorer (OSE) tool allows us to enter a URL and view its link profile. Keyword “guest post”. Keyword “submit article”.

Lead Scoring 131

Lead Scoring Lead Ranking Domain Guidelines 131

KoMarketing Associates

DECEMBER 16, 2014

Articles found in printed publications ranked higher in perceived quality than those generated online. As the MarketingSherpa article infers, B2B buyers’ review of vendor information extends beyond online research. Chart: What Content Sources Do Customers Trust? What do you think is generally higher quality?

B2B Marketing 120

B2B Marketing Advertorials Content Marketing B2B 120

KoMarketing Associates

AUGUST 26, 2014

Unique keywords sending traffic. If your organization is continually building new content (that is getting indexed by search engines), this number should increase over time. Percentage of search traffic from non-branded keyword search referrals. Percentage of search traffic from core keyword strategies.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

FEBRUARY 21, 2012

Data from Google’s Keyword Tool tells us that as of today, people search for this term 18,000 times per month. There are endless amounts of books, blogs and articles that answer this question, but to suit the visual learners, we’ve compiled a list of videos that answer the question, “What is SEO?”. What is SEO ? Year : 2010.

SEO 120

SEO Video Marketing Wikipedia Link Building 120

KoMarketing Associates

MAY 27, 2014

How To Determine Which Google Algorithm Update Impacted Your Website . For businesses, this means creating good, high quality content vs. creating keyword-stuffed content specifically written for the search engines. Penguin – Penguin was launched in 2012 and was aimed at eliminating spammy links and link networks.

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

KoMarketing Associates

DECEMBER 30, 2013

How Link Building Management Will Change in 2013 & Beyond. A Case Study In B2B SEO Keyword Analysis. 5 PR Strategies You Can Use To Build Links Right Now. 9 Link Building Lessons We Learned As Kids. 7 Real Life Ways to Build Links. What B2B SEOs Need To Know About Buyer Personas.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. You have 120 characters to write a concise, professional headline, ideally keyword rich, and specific to your role and expertise.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

KoMarketing Associates

JULY 26, 2012

That is the title of the Forbes article forwarded to me this weekend proclaiming SEO will be dead in the near distant future. I’m not going to link to the article; you can find it pretty easily on Forbes if interested. I tend to ignore articles writing the epitaph of SEO but this one struck a chord with me.

Search Engine Marketing 120

Search Engine Marketing Search Marketing SEO Lead Scoring 120

KoMarketing Associates

DECEMBER 15, 2015

For example, one client signed on for an SEO program but after we got started, decided they didn’t want help with anything on their website or blog. They did however want us helping with third party editorials and community building. In my opinion, it goes back to #2…building a brand and a holistic online marketing strategy.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

KoMarketing Associates

DECEMBER 20, 2018

It is a smart article and it’s certainly worth a read. Being that social media is an ever-evolving space, keeping up on trends in both paid and organic is made easy by articles such as this published in Forbes. 8 Common Website Mistakes Revealed Via Content Audits. This is my favorite article of the year.It

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

KoMarketing Associates

JANUARY 22, 2015

Keyword Priorities / Targets. From: How Link Building Management Will Change for B2B Marketers. Plug keywords and domains into SEMRush to uncover competitive websites and publications currently visible in applicable search engine results. It also helps mitigate overlap and unnecessary duplication of content.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

AUGUST 14, 2012

In December, Will Reynolds of Seer Interactive put out a video, “ Link Building in Boring Industries.” ” Last month, there was a great article from SEOMoz, “ Companies in Boring Niches Creating Great Content.” Create share-friendly content and campaigns that will interest your audience.

SEO 120

SEO B2B Work Management Word of Mouth 120

KoMarketing Associates

DECEMBER 30, 2014

Here is a look back at some of the articles and blog posts that influenced our team members this past year. Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us. BuzzSumo looked at the social share counts of 100 million articles to figure out what makes a piece more share-worthy. From Casie Gillette.

Online Marketing 120

Online Marketing Peer-to-peer Curation Marketing & Strategy 120

KoMarketing Associates

JANUARY 24, 2017

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. Take a Topical Approach to Keyword Research.

Organization 120

Organization SEO Practices Best Practices 120

KoMarketing Associates

OCTOBER 31, 2014

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. The key takeaway?

Search Marketing 120

Search Marketing B2B Marketing Google B2B Thought Leadership 120

KoMarketing Associates

JULY 2, 2015

By looking at existing content on your website or competitors, you can replicate what’s worked in the past and avoid or improve upon what hasn’t. With this tool, you can determine content with the most shares on your website or your competitors to help inspire new ideas, headlines and approaches. Test Different Styles.

Content 120

Content Distribution Curation Keywords 120

KoMarketing Associates

JUNE 26, 2014

Synonym usage, keyword density, and other word variations would come into for SEO play over the following years too. As search engines get better at understanding language and word patterns, content quality matters much more than the integration of a bunch of synonyms and certainly a percentage of keywords in text.

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120