19 Excellent Guides to SEO Link Building
SEPTEMBER 16, 2014
Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone. Are there any “easy” ways remaining to build worthwhile links? ”).
18 (of the) Best SEO Link Building Guides of 2011
APRIL 16, 2012
Links still matter for SEO. Not low-quality links, not reciprocal links, not the kind of links you can buy in bulk for cheap from some sketchy source in the third world, but real, valid, quality links. So—how do you build those high-quality links? What types of links should you be seeking exactly? ” Do You Practice Safe Link Building?
Microsites and SEO: Why B2B Link Building Matters
MAY 26, 2016
GetApp’s quarterly report is more than a helpful market resource, it’s also an equal opportunity for the brand itself to form authentic partnerships, tap into new audiences, and build links for SEO. Called Out: Why Link Building Campaigns Matter for B2B. An industry leader list or report component can amplify your link building strategy.
10 Simple SEO Basics for Better Rankings
NOVEMBER 19, 2015
And while the details of how SEO works are becoming more complex, they actually can be distilled down to one overarching simple rule: Please your website visitors first, and search engines second. Sprinkle your keywords in as you write them, but as always – write ALT tags for human readers, not for search engines. External links” are links on your site that point out to other sites.
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
More and more consumers are now using social media and review websites to make all kinds of purchasing decisions. In this article, I will be going over one of the biggest kept secrets of this year when it comes to managing your reputation online. However, one of the biggest things that they look for when trying to rank websites is the “strength” that each web property has.
37 Fantastic SEO Guides, Tips and Tactics
JUNE 4, 2013
Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. Create link-worthy content. Is this article really one of the best SEO guides of the past year? Great, link over there. ranking.”
17 Realistic Ways to Get More Website Traffic
NOVEMBER 5, 2015
If you want to shorten that time frame, take a look at these traffic-building tactics. Get the search engine optimization right. 1) Optimize for long tail keywords. Long tail keywords are search terms of three words or more. These specialized keywords are easier to rank for because they have less competition. For instance, is your website fast and mobile-friendly?
Content Is the Foundation of a Good Link Building Strategy
NOVEMBER 21, 2011
The first involves keyword research and optimizing the actual website by incorporating selected keywords naturally into the content and meta tags of each page of the website. Once a site has been optimized properly, the next part is link building. Relevant, inbound links pointing to a website establish search engine trust.
Understanding what it takes to recover from Penguin: a basic blueprint
FEBRUARY 19, 2015
However, if you suddenly find that traffic is dipping, your site is not ranking where it used to for important keywords, and your revenue is hurting, you need to take action. The Penguin algorithm was designed to battle link spam and it focuses on evaluating backlinks. Link Removal. If your site has been hit by Penguin, you have some toxic links. Disavow Links.
Content Marketing Warfare on Google Panda & Penguin [Infographic]
JULY 17, 2012
If your website rankings have changed for the worse as a result of Google’s Panda and Penguin algorithm updates, then you’re probably looking for a new SEO tactics. Before these major Google algorithm updates, a website could get high rankings by applying the “weapons” blog spamming, blog networks, linkwheel, mass paid linking, article, marketing, and web 2.0.
The 8 Best Link-Building Tactics to Boost Off-Page SEO
NOVEMBER 29, 2011
In search engine optimization , inbound links are a marketer's most powerful asset. Given that off-page SEO (as opposed to on-page SEO) accounts for the majority of a web page's ability to rank for a particular keyword, building authoritative and relevant links into your website from external sites isn't exactly something you should overlook in your SEO strategy.
How to Use Guest Blogging for Effective Link Building
OCTOBER 12, 2011
Behind every successful search engine optimization strategy is a great link-building plan to bring in new inbound links to your website's best pages. Link building is hard work, and it's very different than what many people have done before. Choose a handful of your favorite keywords that you don't yet rank for (or rank well for), and do a search for them.
Our Favorite Online Marketing Blog Posts and Articles of 2014
DECEMBER 30, 2014
Here is a look back at some of the articles and blog posts that influenced our team members this past year. Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us. BuzzSumo looked at the social share counts of 100 million articles to figure out what makes a piece more share-worthy. You can see more of the posts, articles, and information Casie likes on Twitter , Google+ and LinkedIn and read her blog posts here. This article breaks down how to do on-page SEO really well in today’s environment. From Casie Gillette. From Brendan Cottam.
How to Earn Links for Better SEO & More Audience
NOVEMBER 27, 2015
After an initial phone inquiry, we’d then trek to the vendor, and if they did their job well, a hand shake and a smile could build a relationship and solidify a lasting customer connection. If your company wants to be found, and you want the opportunity to build those lasting relationships (albeit virtual), quality links are the answer. So how do links work? And then….
27 More Remarkable SEO Guides, Tips and Tactics
FEBRUARY 11, 2014
Google ignores duplicate content and has a way to determine which page they should rank”—though it doesn’t always get this right) and the 100 links-per-page limit (“Googlebot can crawl more than 100 links on a page and there is no specific [known] limit”). through links, navigation, and technical SEO considerations. Which need to be discarded?
Best SEO Link Building Guides, Tips and Tools of 2010 (So Far)
JULY 14, 2010
Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. As one of the posts linked below notes, “In Search Engine Optimization, things that are happening OFF of your site can be just as important (if not more so) than things happening ON your website. Search engines look at on-site factors to determine relevance, but at external links to gauge authority. Share this on Bebo.
Top 10 Ways to Build Lasting Links in 2014
FEBRUARY 19, 2014
Chain link (Photo credit: Dvortygirl) Throughout the years, the Big G (that’s what I like to call our Google overlords) has been implementing a ton of updates for its search engine’s algorithm. For 2014, I’ve put together my 10 surefire link building strategies that I believe Google will continue to respect and reward for the rest of the year. 1. It’ll also look spammy! 2.
Google “Slaps” Overly Optimized SEO Sites
MARCH 30, 2012
In a great article by Barry Densa on his blog MarketingWitandWisdom.com , Barry identifies the concept of Google penalizing, a.k.a. “slapping”, your website for being overly optimized. My (still true) philosophy is creating great content and value on a website that people naturally want to link (vote for) to your website. You can’t trick your way to top anymore and buying links or paying someone to make a bunch of irrelevant posts on other websites is the fastest way to get “slapped” by Google.
The 5 Things Your Website Really Needs To Get Found Online
The Forward Observer
APRIL 30, 2013
That age-old philosophical question also could apply to website development, because a website is invisible if no one visits it. That’s why search engine optimization (SEO) is vital to any website strategy. website’s SEO is arguably more important than its appearance. Inbound Links – off-page SEO is the most important aspect of improving your search engine results.
SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do
Writing on the Web
AUGUST 15, 2012
Steps Anyone Can Do" width="228" height="166" /> If you’re a small business professional, you may end up doing a lot of your website updating yourself. This article explains the basics. SEO involves doing things to increase your website’s rank on Google’s search engine results pages. Keywords help Google find your content and help your content rank better.
Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More
OCTOBER 15, 2015
link]. How Long Tail Keywords Can Drive Traffic In Organic Search”. Keyword research and optimization is still a huge part of SEO. link]. link]. link]. link] , [link]. The new technology is SMP HTML, which is an “open framework built entirely out of existing web technologies, which allows websites to build light-weight webpages.”
20+ Metrics for Measuring B2B SEO Performance
AUGUST 26, 2014
Unique keywords sending traffic. If your organization is continually building new content (that is getting indexed by search engines), this number should increase over time. Event tracking is ideal for less sales-oriented lead generation efforts, like video views, and image or link clicks. Percentage of search traffic from non-branded keyword search referrals.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
What’s most important–on-page optimization, link building, or technical SEO? The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search.
How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
APRIL 24, 2014
Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media. Website Development. Keyword strategy , particularly for new website components or sections being added. How so?
5 Things to Pay Attention to in a B2B Competitive Analysis
AUGUST 25, 2016
In the example below, I used Moz , which rates websites from 0-100 with 100 being the best. Of the 5 different websites I plugged in, Moz automatically identified the highest, which in this example was Apple.com. Bonus tip: The best way to influence or grow your Domain Authority is through earning relevant, fresh links from other authoritative sites. Are they of good quality?
SEO Optimization - 3 Steps to Success
JULY 14, 2009
Relevant content means that the keywords from the search query appear frequently on the page, and in the right places (Title, URL, Headings). Popularity means that many other sites link to this page, ideally using the same keywords in the link text. Steps to Improve your Search Engine Ranking: (1) Choose your keywords wisely. (2) Create exactly 1 page for each keyword or keyword group. (3) Get links to these pages. (1) Choose the Right Keywords. You can find keyword search volume with the Google Keyword Tool.
How to Create Irresistibly Shareable Content
JULY 2, 2015
By looking at existing content on your website or competitors, you can replicate what’s worked in the past and avoid or improve upon what hasn’t. With this tool, you can determine content with the most shares on your website or your competitors to help inspire new ideas, headlines and approaches. However, catchiness isn’t the only thing that encourages people to click to your website.
Optimize Your LinkedIn Profile With These 10 Key Elements
AUGUST 7, 2014
In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. You have 120 characters to write a concise, professional headline, ideally keyword rich, and specific to your role and expertise. How and Why I Use LinkedIn Groups to Build My Business.
How Print Publications Impact B2B Content Marketing Development
DECEMBER 16, 2014
Articles found in printed publications ranked higher in perceived quality than those generated online. As the MarketingSherpa article infers, B2B buyers’ review of vendor information extends beyond online research. We have often written about the connection between PR and SEO teams, particularly as it pertains to link building development. Final Thoughts.
Google Introduces +1 Button for Websites
JUNE 1, 2011
While Google had only hinted that a +1 button would become available for websites, the day has finally come. Today, Google announced that websites can now add the +1 button to their sites, including individual web pages and articles. If you need to catch up on the initial news of what the +1 button is, watch the overview video below or read this article.
Feed the beast: 7 practical tips to improve your blog’s search ranking
grow - Practical Marketing Solutions
SEPTEMBER 19, 2013
Appearing ahead of your competitors gives you a better chance of attracting more traffic to your website. Google recently announced that it was going to start rewarding in-depth articles by giving them special placement on search results. The in-depth articles are mainly displayed for large publishers but Google said it will also consider smaller publishers for these articles.
20 Content Marketing Tools to Rely on From Start to Finish
OCTOBER 18, 2016
When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Google (Site:, Keyword Planner, Search Console). You can also enter a keyword into a “site:” search to see what content is being created on your own site or a competitor’s site. Pocket. Quora.
How to Build Inbound Links the White Hat Way
APRIL 26, 2015
As a result of the recent Penguin updates , link building has changed … again. Google Penguin is an algorithm update aimed at decreasing search engine rankings of a website due to a large number of spammy, low authority links in their backlink profile. What is Link Building? The Importance of Link Building. Too many link exchanges.
What is SEO? 8 Resources To Propel You To The Top of Search Rankings
B2B Marketing Insider
NOVEMBER 3, 2011
There have been some amazing articles written over the last few weeks about SEO. But there will always be a foundational need for marketers, business owners and anyone who owns a website to understand the concept of SEO and to be able to research the keywords buyers use when searching for information and solutions to their business challenges. What is SEO? Search is Hard.
Integrated Marketing is back–it’s the new SEO
JULY 3, 2013
His main point: that SEO is no longer about gaming the system with keywords and links. Links. 5. good way to ease into social media if you’re not already using it is by posting your articles on social platforms like Twitter, Facebook, and especially Google+. Link building is still important—but these links must be organic and meaningful. Content. 2.
Nofollow Tags: What They Are and Why They Matter
FEBRUARY 19, 2016
Have you ever heard web experts or SEOs talk about nofollow links? It’s a concept that was developed as a defense tool for website owners, but it’s also a tool that search engines use regularly. The nofollow link makes that possible by telling a search engine that a link does not have value. That’s content that exists only to give context for advertising, or a link.
8 Key Changes In Google Search B2B Marketers Should Know
OCTOBER 31, 2014
As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. Searchers are now looking outside of the “ golden triangle” of top organic results when performing Google keyword searches. This lets users know when a website has a mobile-responsive design.
The Many Roles of an SEO Professional; What an SEO Tactician Does
AUGUST 22, 2013
We need to know how search engines crawl websites, what makes good code, how to write HTML markup language, how to tell what links are broken on your website, understand website architecture, and how to seek out and fix technical errors so that search engines index your site easier and more efficiently. . Keyword Research principles. Link Building Strategy.
The Jig is Up—SEO Starts With Good Content.
SEPTEMBER 11, 2015
It used to be about “tricking” Google with things like keyword stuffing, meta tags and link building through some very ugly means ( such as setting up a server halfway around the world and creating all sorts of back links to your site, making Google think you’re a more popular site than you were.) SEO today only rewards good content. They sell advertising. That's Crazy!
5 Things I Learned About Digital Marketing in 2015
DECEMBER 15, 2015
By getting people to talk about you, search for you, share your content, and oh right…link to you. I’m not going to dive too much into this but if you want more info, Moz did a Whiteboard Friday back in May and the guys at Stone Temple covered it in June. They did however want us helping with third party editorials and community building. Google can be a real pain in the …. Cheers!