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19 Excellent Guides to SEO Link Building

Webbiquity

Contrary to articles and blog posts claiming link building is dead , the reality is that  it’s not—as even Google’s Matt Cutts has confirmed. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone. Are there any “easy” ways remaining to build worthwhile links? ”).

18 (of the) Best SEO Link Building Guides of 2011

Webbiquity

Links still matter for SEO. Not low-quality links, not reciprocal links, not the kind of links you can buy in bulk for cheap from some sketchy source in the third world, but real, valid, quality links. So—how do you build those high-quality links? What types of links should you be seeking exactly? ” Do You Practice Safe Link Building?

Microsites and SEO: Why B2B Link Building Matters

Kapost

GetApp’s quarterly report is more than a helpful market resource, it’s also an equal opportunity for the brand itself to form authentic partnerships, tap into new audiences, and build links for SEO. Called Out: Why Link Building Campaigns Matter for B2B. An industry leader list or report component can amplify your link building strategy.

My favorite organic search posts from Biznology

Biznology

Whether you call it SEO or organic search, I’ve sure published a lot of articles on the subject here at Biznology. Below you can find a few of my favorite articles on organic search that still hold up today: Are you using social media for search keyword research? Do you use your website search to help your SEO? Is link building hurting your marketing?

7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup. 12 Simple Ways to Build Links Through Events.

37 Fantastic SEO Guides, Tips and Tactics

Webbiquity

Considering that the average b2b website gets about 40% of traffic from organic search , with some sites getting as much as two-thirds of all visits via search engines, effective search engine optimization (SEO) remains a vital strategy. Create link-worthy content. Is this article really one of the best SEO guides of the past year? Great, link over there. ranking.”

7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond

KoMarketing Associates

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup. 12 Simple Ways to Build Links Through Events.

Content Marketing Warfare on Google Panda & Penguin [Infographic]

Puzzle Marketer

If your website rankings have changed for the worse as a result of Google’s Panda and Penguin algorithm updates, then you’re probably looking for a new SEO tactics. Before these major Google algorithm updates, a website could get high rankings by applying the  “weapons” blog spamming, blog networks, linkwheel, mass paid linking, article, marketing, and web 2.0.

17 Realistic Ways to Get More Website Traffic

Act-On

If you want to shorten that time frame, take a look at these traffic-building tactics. Get the search engine optimization right. 1) Optimize for long tail keywords. Long tail keywords  are search terms of three words or more. These specialized keywords are easier to rank for because they have less competition. For instance, is your website fast and mobile-friendly?

The 8 Best Link-Building Tactics to Boost Off-Page SEO

Hubspot

In search engine optimization , inbound links are a marketer's most powerful asset. Given that off-page SEO (as opposed to on-page SEO) accounts for the majority of a web page's ability to rank for a particular keyword, building authoritative and relevant links into your website from external sites isn't exactly something you should overlook in your SEO strategy.

Content Is the Foundation of a Good Link Building Strategy

Biznology

The first involves keyword research and optimizing the actual website by incorporating selected keywords naturally into the content and meta tags of each page of the website. Once a site has been optimized properly, the next part is link building. Relevant, inbound links pointing to a website establish search engine trust.

Understanding what it takes to recover from Penguin: a basic blueprint

Biznology

However, if you suddenly find that traffic is dipping, your site is not ranking where it used to for important keywords, and your revenue is hurting, you need to take action. The Penguin algorithm was designed to battle link spam and it focuses on evaluating backlinks. Link Removal. If your site has been hit by Penguin, you have some toxic links. Disavow Links.

How to Use Guest Blogging for Effective Link Building

Hubspot

Behind every successful search engine optimization strategy is a great link-building plan to bring in new inbound links to your website's best pages. Link building is hard work, and it's very different than what many people have done before. Choose a handful of your favorite keywords that you don't yet rank for (or rank well for), and do a search for them.

27 More Remarkable SEO Guides, Tips and Tactics

Webbiquity

Google ignores duplicate content and has a way to determine which page they should rank”—though it doesn’t always get this right) and the 100 links-per-page limit (“Googlebot can crawl more than 100 links on a page and there is no specific [known] limit”). through links, navigation, and technical SEO considerations. Which need to be discarded?

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How to Earn Links for Better SEO & More Audience

Act-On

After an initial phone inquiry, we’d then trek to the vendor, and if they did their job well, a hand shake and a smile could build a relationship and solidify a lasting customer connection. If your company wants to be found, and you want the opportunity to build those lasting relationships (albeit virtual), quality links are the answer. So how do links work? And then….

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Our Favorite Online Marketing Blog Posts and Articles of 2014

KoMarketing Associates

Here is a look back at some of the articles and blog posts that influenced our team members this past year. Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us. BuzzSumo looked at the social share counts of 100 million articles to figure out what makes a piece more share-worthy. You can see more of the posts, articles, and information Casie likes on  Twitter , Google+  and  LinkedIn  and read her blog posts here. This article breaks down how to do on-page SEO really well in today’s environment. From Casie Gillette. From Brendan Cottam.

Best SEO Link Building Guides, Tips and Tools of 2010 (So Far)

Webbiquity

Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. As one of the posts linked below notes, “In Search Engine Optimization, things that are happening OFF of your site can be just as important (if not more so) than things happening ON your website.&# Search engines look at on-site factors to determine relevance, but at external links to gauge authority. Share this on Bebo.

Top 10 Ways to Build Lasting Links in 2014

Sazbean

Chain link (Photo credit: Dvortygirl) Throughout the years, the Big G (that’s what I like to call our Google overlords) has been implementing a ton of updates for its search engine’s algorithm. For 2014, I’ve put together my 10 surefire link building strategies that I believe Google will continue to respect and reward for the rest of the year. 1. It’ll also look spammy! 2.

Google “Slaps” Overly Optimized SEO Sites

Puzzle Marketer

In a great article by Barry Densa on his blog MarketingWitandWisdom.com , Barry identifies the concept of Google penalizing, a.k.a. “slapping”, your website for being overly optimized. My (still true) philosophy is creating great content and value on a website that people naturally want to link (vote for) to your website. You can’t trick your way to top anymore and buying links or paying someone to make a bunch of irrelevant posts on other websites is the fastest way to get “slapped” by Google.

The 5 Things Your Website Really Needs To Get Found Online

The Forward Observer

That age-old philosophical question also could apply to website development, because a website is invisible if no one visits it. That’s why search engine optimization (SEO) is vital to any website strategy. website’s SEO is arguably more important than its appearance. Inbound Links – off-page SEO is the most important aspect of improving your search engine results.

SEO Basics for Small Business Professionals: 2 Steps Anyone Can Do

Writing on the Web

Steps Anyone Can Do" width="228" height="166" /> If you’re a small business professional, you may end up doing a lot of your website updating yourself. This article explains the basics. SEO involves doing things to increase your website’s rank on Google’s search engine results pages. Keywords help Google find your content and help your content rank better.

Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More

Fathom

link]. How Long Tail Keywords Can Drive Traffic In Organic Search”. Keyword research and optimization is still a huge part of SEO. link]. link]. link]. link] , [link]. The new technology is SMP HTML, which is an “open framework built entirely out of existing web technologies, which allows websites to build light-weight webpages.”

The 26 Best All-in-One SEO Tool Suites

Webbiquity

Successfully getting your content to rank highly and stand out from the vast ocean of blog posts, articles, website content, videos, infographics, and other types of informative and persuasive marketing pieces being produced requires making sure no component is missing and everything is working together. Showcase reviews: RazorSocial, Robbie Richards. 4) Link-Assistant.com.

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8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media. The elements of competitive analysis in focus included: Competitive keyword visibility (keywords ranking, position, search volume, etc). Competitive brand visibility (inbound links, social shares, etc). SEMRush is a software platform that provides insight into organic and paid search keywords, link building, and display advertising. Moz Keyword Explorer. SEMRush.

20+ Metrics for Measuring B2B SEO Performance

KoMarketing Associates

Unique keywords sending traffic. If your organization is continually building new content (that is getting indexed by search engines), this number should increase over time. Event tracking is ideal for less sales-oriented lead generation efforts, like video views, and image or link clicks. Percentage of search traffic from non-branded keyword search referrals.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

What’s most important–on-page optimization, link building, or technical SEO? The practice of SEO has (of course) changed considerably over the past few years, and Courtney Seiter recognizes those changes in this noteworthy guide explaining what exactly SEO is today, how search engines rank content, and what SEO professionals do now to optimize websites for search.

SEO Optimization - 3 Steps to Success

LeadSloth

Relevant content means that the keywords from the search query appear frequently on the page, and in the right places (Title, URL, Headings). Popularity means that many other sites link to this page, ideally using the same keywords in the link text. Steps to Improve your Search Engine Ranking: (1) Choose your keywords wisely. (2) Create exactly 1 page for each keyword or keyword group. (3) Get links to these pages. (1) Choose the Right Keywords. You can find keyword search volume with the Google Keyword Tool.

20 Content Marketing Tools to Rely on From Start to Finish

KoMarketing Associates

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Google (Site:, Keyword Planner, Search Console). You can also enter a keyword into a “site:” search to see what content is being created on your own site or a competitor’s site. Pocket. Quora.

30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. It’s important to think about buyers’ needs throughout the keyword research process, as well as during content creation. Once pain points have been discovered, you can guide strategies to create highly targeted blog posts, industry news articles, webinars, product videos, and more. Enjoy! 1. Buyers

The ‘Less Is More’ Content Strategy

BuzzSumo

You can drive higher shares, gain more links and attract significantly more traffic using a ‘less is more’ approach. The average shares and links per post are what most of us can only dream of: an average of 2,490 shares, and 275 links from unique domains, for each post.  . Less is more’ refers to the number of articles published not the amount of effort involved.

How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media. Website Development. Keyword strategy , particularly for new website components or sections being added. How so?

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Google Introduces +1 Button for Websites

Hubspot

While Google had only hinted that a +1 button would become available for websites, the day has finally come. Today, Google announced that websites can now add the +1 button to their sites, including individual web pages and articles. If you need to catch up on the initial news of what the +1 button is, watch the overview video below or read this article.

Feed the beast: 7 practical tips to improve your blog’s search ranking

grow - Practical Marketing Solutions

Appearing ahead of your competitors gives you a better chance of attracting more traffic to your website. Google recently announced that it was going to start rewarding in-depth articles by giving them special placement on search results. The in-depth articles are mainly displayed for large publishers but Google said it will also consider smaller publishers for these articles.

What is SEO? 8 Resources To Propel You To The Top of Search Rankings

B2B Marketing Insider

There have been some amazing articles written over the last few weeks about SEO. But there will always be a foundational need for marketers, business owners and anyone who owns a website to understand the concept of SEO and to be able to research the keywords buyers use when searching for information and solutions to their business challenges. What is SEO? Search is Hard.

How to Build Inbound Links the White Hat Way

Hubspot

As a result of the recent Penguin updates , link building has changed … again. Google Penguin is an algorithm update aimed at decreasing search engine rankings of a website due to a large number of spammy, low authority links in their backlink profile. What is Link Building? The Importance of Link Building. Too many link exchanges.

The Many Roles of an SEO Professional; What an SEO Tactician Does

NuSpark

We need to know how search engines crawl websites, what makes good code, how to write HTML markup language, how to tell what links are broken on your website, understand website architecture, and how to seek out and fix technical errors so that search engines index your site easier and more efficiently.  . Keyword Research principles. Link Building Strategy.

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5 Things to Pay Attention to in a B2B Competitive Analysis

KoMarketing Associates

In the example below, I used Moz , which rates websites from 0-100 with 100 being the best. Of the 5 different websites I plugged in, Moz automatically identified the highest, which in this example was Apple.com. Bonus tip: The best way to influence or grow your Domain Authority is through earning relevant, fresh links from other authoritative sites. Are they of good quality?