WebMarketCentral

SEPTEMBER 15, 2009

The larger point of this article is spot on, namely that adherence to any set of static practices will, over time, erode the competitiveness of any enterprise. Advanced link-building—blogging, commenting, content marketing , guest posting, blogger outreach, interactive PR , etc. To me, that is nothing but useless marketing-speak.

Practices 20

Practices SEO Best Practices Blogger 20

WebMarketCentral

JANUARY 5, 2009

These individuals are often the "face" of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Tags: Interactive PR Web 2.0

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

WebMarketCentral

MARCH 5, 2008

From advertising to white paper syndication to voicemail, here are a few of the best marketing-related newsletter articles and blog posts from 2007 that simply didn't fit into any other category. Check out these stories from the penultimate entry in WebMarketCentral's Best of 2007 series.

Best Practices 20

Best Practices Web 2.0 Paper SEM 20

WebMarketCentral

NOVEMBER 19, 2008

Shifting resources to social network interaction is smart, and likely would have occurred to some extent even without a recession. Then yesterday, they released this chart, providing detail on the shift in tactics. The temptation to move in this direction is obvious—but temptations can be dangerous.

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

WebMarketCentral

MAY 11, 2009

Find the answers to these questions and others here in more of the best blog posts and articles on SEO from the last year. What emerging topics and techniques should SEO specialists investigate? How can PR and SEO work together more productively?

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

APRIL 14, 2009

Another of her articles from last year worth bookmarking is 3 Tools to Generate and Manage Keyword Phases , which describes three tools to help with the task of generating large keyword lists. Find the answers to these questions and others here in more of the best blog posts and sites for SEO tools.

SEO 20

SEO Tools Peer-to-peer Best Practices 20

WebMarketCentral

JULY 13, 2009

What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Find those answers and others here in more of the best articles and blog posts about social media marketing from the last year. How can you make more efficient use of social media?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

SEPTEMBER 23, 2008

Learn the answers to these questions and more in some of the best blog posts and articles on website design published so far in 2008. He then provides a 19-step guide, with links to prior articles, to analyzing and improving your site's usability looking at factors like on-site search, about us, contact and FAQ pages.

Design 20

Design Marketing Websites CMS Development Best Practices 20

WebMarketCentral

MARCH 3, 2008

Firefox Extensions That Make Me A Better Marketer Blogger Mitch Joel of Twist Image provides his short list of favorite Fire Fox plugins for tasks such as checking site popularity, downloading video and tagging content on del.icio.us.

Tools 20

Tools Best Practices Web 2.0 Digg 20

WebMarketCentral

MARCH 4, 2009

It is "the use of technology combined with social interaction to create or co-create value" according to John Jantsch , a "shift in how people discover, read, and share news and information and content.a Social media "are primarily Internet- and mobile-based tools for sharing and discussing information" according to Wikipedia.

Social Media 20

Social Media Web 2.0 Media Wiki 20

WebMarketCentral

JUNE 3, 2009

Read about all of this and more in some of the best articles and blog posts from the last year on marketing strategy and branding. Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

MARCH 19, 2009

It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't.

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

AUGUST 29, 2006

The articles cover marketing in the information age, marketing accountability, and leveraging offline marketing efforts to drive targeted online traffic. Interesting enough, but what sets this publication apart from every other marketing newsletter is that ingage has used its own interactive publishing tool to produce it.

Newsletter 20

Newsletter Advertising Agencies Paid Search Agency Interactive Marketing 20

WebMarketCentral

NOVEMBER 18, 2009

They need to go beyond content aggregation to conversation aggregation, facilitating not only publishing but also interactivity. For example, this article on IT service catalog software was originally published in a help desk trade publication, then later republished on the vendor's website.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

WebMarketCentral

FEBRUARY 27, 2008

Worth reading just for the comment from Charles Knight. net, complete Web 2.0 directory, Snitter, Twitter, KickApps, Socialtext, enterprise wiki tool, Ning Marketing 2.0, tags: social networking, social search, social bookmarking, Web 2.0, net, complete Web 2.0 net, complete Web 2.0 net, complete Web 2.0 net, complete Web 2.0 net, complete Web 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

AUGUST 31, 2009

Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

APRIL 11, 2008

The 10Ps of blogging may seem to be quite enough, but a recent article by Matt Richtel of the New Yorks Times entitled Work fast, die young: The blogger lifestyle? Which brings us back to Richtel's article. pointed out the need for an 11th "P" word—perspective. Why do you blog?

Blogger 20

Blogger Paid Search Agency PR Tagging 20

WebMarketCentral

NOVEMBER 3, 2008

Read on for all of this and much else in some (more) of the best articles and blog posts written about SEO to date this year. Halsey and now with Silverpop , provides a step-by-step guide to search optimizing the email newsletter articles housed on your website. How does Google view search quality, from the inside?

SEO 20

SEO Best Practices Enterprise Management PageRank 20

WebMarketCentral

MARCH 6, 2009

Many of last year's best articles and blog posts on the topic of website design were reviewed here in two posts on the best of website design so far in 2008, but to help answer the questions above, here are a few more. What are the current best practices in website design? What common design mistakes should you avoid?

Design 20

Design Marketing Websites Best Practices Microsite 20

WebMarketCentral

SEPTEMBER 15, 2008

Learn these answers and more from this collection of blog posts and articles, some of the best reporting on online research topics so far this year. Read her post to discover which types of online advertising get a thumbs up—and which are losing favor with interactive marketers. The question now is.read the article!

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

WebMarketCentral

MARCH 23, 2009

Here are some tools, tips and guidance for crafting more effective and compelling web copy, from among the best articles and blog posts on web and SEO copywriting from last year. Writing for the web involves requires as much art as any other form, plus another level of science. Watching TV with subtitles does not count.

Copywriting 20

Copywriting SEO Best Practices Internet Marketing 20

WebMarketCentral

AUGUST 1, 2008

Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009. How to Prioritize Your Optimization by GrokDotCom Interactive marketing guru and best-selling author Bryan Eisenberg maps SEO priorities against Abraham Maslow's famous hierarchy of needs.

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

SEPTEMBER 11, 2006

Divas of the blogosphere such as Yvonne DiVita at Lip-Sticking , Anita Campbell at Small Business Trends , Sarah Eaton at BeTuitive and Ardath Albee at Marketing Interactions wouldn't have the readership or interest that they do if they posted anonymously and revealed no information about their intriguing and impressive backgrounds.

Ideal Customer Profiles 20

Ideal Customer Profiles Blogger Marketing Management Impressions 20

WebMarketCentral

APRIL 6, 2009

Taking time with ex-IBM search guru Mike Moran by BtoB Magazine Carol Krol asks search marketing guru Mike Moran, now with interactive agency Converseon , about how search marketing and social media work together, asking customers to take initiative, and the challenges of b2b social media marketing.

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

APRIL 30, 2009

While struggling to understand this apparent dichotomy in attitudes over business use of social media, I came across this article on restricting employee use of social media.

Social Media 20

Social Media Media Web 2.0 Tagging 20

WebMarketCentral

JANUARY 5, 2010

Captivate offers greater options for interactivity, but also a significantly higher price tag. ArticleVideoRobot will turn any written article into a narrated video in minutes, no camera needed. Either will work for basic screen-to-video production. ArticleVideoRobot Got the need for speed?

Budget Programs 20

Budget Programs Video Marketing Screencast Youtube 20

WebMarketCentral

AUGUST 17, 2009

27 Quick Tips To Top Search Engine Rankings by Mike's Marketing Tools Michael Wong condenses all of the top SEO techniques into this one relatively short article, from generating internal and incoming links and the proper use of meta tags to guidance on site maps, keyword density and moving Javascript into separate files.

SEO 20

SEO Best Practices Adwords Copywriting 20

WebMarketCentral

JULY 6, 2009

Find all of this and more here in another group of the best articles and blog posts from the last year on the practice of SEO. Which commonly-held beliefs about Google's algorithm are true, and which are myths? What information should you include in a killer SEO proposal—and what language should you avoid?

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

OCTOBER 9, 2006

I needed one paragraph on podcasting for a longer article I was working on for a marketing publication. Webinars combine audio with visuals and interaction for great impact -- but they tie the audience to their computers. Here's a bit of his wisdom: - Podcasts don't have to be short, despite what some people will tell you.

Advertising Agencies 20

Advertising Agencies PR Webinar Metrics Paper 20

WebMarketCentral

DECEMBER 9, 2009

Discover the answers to these questions and others here in more of the best blog posts and articles about social media marketing so far this year. After noting that no "even 'somewhat' acceptable method for calculating marketing ROI" exists, Axel Schultze goes on to propose a formula for measuring the ROI of social media interactions.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

FEBRUARY 10, 2009

The articles here will show you how to use web analytics more strategically as part of your marketing program design, use some of the new advanced features in Google Analytics, and investigate alternatives to GA that provide unique views of website traffic. Here's a brief review of some of the best posts written recently about web analytics.

Analytics 20

Analytics Marketing Analytics Tools Best Practices eCommerce 20

WebMarketCentral

JUNE 30, 2009

This article reviews free search engines for finding and listening to music online, from the popular Last.fm by AddictiveTips There's no need to limit yourself to iTunes. to less-known sites like Karabit , BeeMP3 and Internet jukebox Songza.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

DECEMBER 18, 2007

This helps anyone curious enough to learn more about their backgrounds and connections, and is good interactive PR practice. . - You can link names of your executives used in press releases back to their profiles on these sites. Your prospects want to know who you are connected to. Tag your content on social media sites.

PR 20

PR Social Networks B2B Tagging 20

WebMarketCentral

JANUARY 30, 2009

Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. What steps should take to optimize SEM campaigns—and which mistakes should you avoid?

Search Engine Marketing 20

Search Engine Marketing Cost per Acquisition Paid Search Agency Search Marketing 20

WebMarketCentral

SEPTEMBER 8, 2008

Learn all of this and more in the articles and posts highlighted below, some of this year's best so far on business blogging. How can you get the most out of your RSS feed(s)? How can you more effectively convert blog readership into revenue? What SEO tactics are crucial to incorporate on your blog?

RSS 20

RSS Blogger Best Practices Business 20

WebMarketCentral

OCTOBER 16, 2008

Ongoing link building Link building is a process; over time, you'll discover new sites and blogs to approach for links, develop new link bait content (articles, podcasts, video etc.), Use Interactive PR practices to get your news linked from blogs and social bookmarking sites. and establish new relationships that can facilitate links.

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

MARCH 30, 2009

Get the answers to these questions and others here in more of the best blog posts and articles about SEO from the last year. How can you get a site indexed by Google News? And what does the future of search hold—according to Google?

SEO 20

SEO Best Practices Copywriting Internet Marketing 20