Kaon

SEPTEMBER 6, 2017

As a leader in interactive applications for the enterprise, Kaon Interactive’s President and CEO Gavin Finn contributed an article on the impact of mobile applications in the augmented reality and virtual reality space. Yesterday, Brand Quarterly released its September issue focused on technology.

Features 0

Features Branding Brand Identity Mobile Marketing 0

Biznology

MAY 15, 2020

I have included two HBR articles below that describe job crafting at both the individual and team levels. For the balance of this week’s collection, I put myself on a bit of a diet re: coronavirus-related material and dipped (mostly) into my backlog of articles, podcasts, etc. Totally nerdy and totally fascinating.

Work Management 104

Work Management Lead Ranking Outreach Marketing Management 104

Seismic

AUGUST 31, 2020

Today, I’m excited to announce that as part of our Seismic Summer 2020 Release, we are unveiling Seismic Interactive Content, a powerful new capability that delivers immersive, engaging buyer experiences. And 91% of customers prefer interactive/visual content delivered on demand. Let’s start with the state of the market.

Content 88

Content Touchpoints Buyer's Journey Television marketing 88

Sprout Social

MAY 19, 2021

Creating a social media interaction strategy is essential for long-term customer satisfaction. Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. In this article, we’ll cover what these interactions look like, and how they impact your overall business strategy.

Ideal Customer Profiles 136

Ideal Customer Profiles Branding Brand Identity Customer Satisfaction 136

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

While there are a few different strategies to improve your engagement rates, one of the most important is to ensure your website content is interactive. Interactive content maximizes reader engagement by ensuring that your reader isn’t just visually engaged, but that they’re also physically engaged using their keyboard or mouse.

Marketing Websites 134

Marketing Websites Tips Content Click Rate 134

Hubspot

MAY 28, 2020

This title suggests that they've found evidence of a parallel universe, and that by clicking on the article, you'll find an explanation of their findings. The article ends with the quote, "'We’re left with the most exciting or most boring possibilities,' said Ibrahim Safa, who also worked on the experiment.".

Traffic 92

Traffic Work Management Ethics Youtube 92

KoMarketing Associates

DECEMBER 27, 2016

I found Aleh Barysevich’s article extremely beneficial as I began evaluating ways to get my clients’ content to appear in the Answer Box. Staying informed with the current trend in content marketing is always crucial, this year we see live video, visual and interactive content become more applicable and entertaining than ever.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Martech Advisor

JANUARY 30, 2020

Interactive marketing can drive active engagement, improve brand recall, and make your content more meaningful and customer-centric. Here are our five simple interactive marketing ideas that can drive your 2020 marketing strategy. Interactive marketing is about crafting events to be driven by customers' actions.

Interactive Marketing 83

Interactive Marketing Webinar Metrics Planning Paid Search Agency 83

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Interactive PR Resources. Interactive PR Insights and Tactics. Blogger Outreach.

PR 100

PR Blogger Outreach Best Practices 100

Sword and the Script | B2B

MAY 17, 2022

B2B buyers require more interactions from sales and marketing. B2B buyers engaged in an average of 27 interactions with a vendor over the course of making a purchase decision in 2021. That’s up from 17 interactions in 2019. Those interactions are composed of both human and digital touches. Image credit: Unsplash.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Kaon

SEPTEMBER 13, 2017

If you clicked over to Entrepreneur.com yesterday, you may have noticed a featured article on “ Why Augmented Reality and Virtual Reality Will be Important for Your Business “, penned by Kaon Interactive President and CEO Gavin Finn. It’s still on the homepage today, if you want to go take a look!

Trade Show 0

Trade Show Business Tagging B2B Sales 0

Biznology

APRIL 17, 2020

The first chunk of articles tackles these topics as does one of the podcasts. There are two excellent articles on what we all can learn from our marketing and academic colleagues as we manage through the immediacy of our days and start to look at what might be as well as what we might want as we move forward into the future.

Youtube 104

Youtube Conference Work Management Validation 104

Kaon

MARCH 21, 2017

Kaon Interactive , a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity Marketing Platform, a feature that was recently used by an exhibitor at CES in Las Vegas. Kaon AR (Augmented Reality).

Interactive Marketing 100

Interactive Marketing Trade Show Paid Search Agency Advertising Agencies 100

Hubspot

DECEMBER 1, 2020

If you're asking yourself those questions, you might want to consider making your infographics interactive. Here, we'll go over what an interactive infographic is, learn what it takes to make one, see some examples, and review some of the programs you can use to make one of your own. How to Make an Interactive Infographic.

Process 89

Process Enterprise Management Tools Work Management 89

KoMarketing Associates

DECEMBER 27, 2016

I found Aleh Barysevich’s article extremely beneficial as I began evaluating ways to get my clients’ content to appear in the Answer Box. Staying informed with the current trend in content marketing is always crucial, this year we see live video, visual and interactive content become more applicable and entertaining than ever.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

SnapApp

SEPTEMBER 21, 2017

It was an interactive assessment. . In 11 days, this piece of interactive content got more clicks than any other piece the publication put out all year long. . It certainly speaks to the engagement power of interactive content. 7 Examples of Interactive Content from New York Times. . Dialect Interactive Quiz. .

Content 102

Content Opt-out Word of Mouth Opt-in 102

Hubspot

APRIL 9, 2019

If you really think about it, the content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday -- our blog posts look like print articles, our offers look like books, and our slide decks like look presentations. What is interactive marketing? Interactive Marketing Campaign Examples.

Interactive Marketing 101

Interactive Marketing Advertising Agencies Examples Paid Search Agency 101

Outgrow

APRIL 23, 2020

Interactive Content Ideas For The Art Industry. Like any other industry doing business in the online space, the multi-billion-dollar Art industry should leverage interactive ways to communicate with their customers. This blog is all about Interactive Content ideas for the Art Industry. The Awareness Stage. The Evaluation Stage.

Top of Funnel 59

Top of Funnel Outgrow Content Lead Ranking 59

Outgrow

DECEMBER 30, 2020

Improve Your Lead Segmentation Through Interactive Content. And this time it’s all about how to improve your lead segmentation through interactive content. . And interactive content, which ensures participants have a more engaging experience with your content, is undoubtedly the most efficient way to segment your users/leads.

Segmentation 52

Segmentation Lead Ranking Lead Scoring Outgrow 52

Outreach

DECEMBER 26, 2018

Read his inaugural blog post - the first in a 3-part series - for new skills that will help you become better on the phone with customers or prospects, presenting ideas, or even interacting with others in the workplace. Easy to implement and sustainable to follow, it's no wonder this article comes in at #4. Why can't it be both?

Cold Calling 77

Cold Calling Outreach Open Rate Work Management 77

Kapost

MAY 16, 2019

Recently, while reading the April edition of Sports Illustrated, I came across a reference to the concept of “transactional interactions” in an article about Tiger Woods’ miraculous win the 83rd Masters. The post Create Meaningful Interactions with Your Content appeared first on Kapost Blog.

Content 59

Content Marketing Strategy Marketing & Strategy Marketing 59

Martech Advisor

JANUARY 13, 2020

. “Remixed” Interactive Content Will Become Widespread and Rule Engagement. Today, 81 percent of marketers say interactive content is better than static, and 80 percent of consumers acknowledge that their experience with a brand is as important as it is with its products or services.

Interactive Marketing 93

Interactive Marketing Paid Search Agency Marketing Analytics Tools First-Mover Advantage 93

Marketing Insider Group

FEBRUARY 29, 2016

With so many blogs, white papers, articles, brochures and emails, it’s easy for brands to get buried in the clutter and overlooked […]. The post Four Ways to Beat Out the Competition With Interactive Content appeared first on Marketing Insider Group.

Content 100

Content Paper Interactive Marketing Email Marketing 100

Marketing Insider Group

APRIL 8, 2024

Personalized Interactions CustomGPT can be tailored to understand and replicate your business’s unique style and preferences. This means it can interact with your customers or produce content that feels authentic and personal , enhancing customer satisfaction and engagement. Let’s explore some of CustomGPT’s benefits: 1.

Work Management 262

Work Management Lead Ranking Marketing Management Training 262

Aberdeen

APRIL 24, 2019

Last week I spent two days at NICE’s Interactions annual 2019 conference. It also included customer discussions and offered opportunities to interact with company executives. This article provides a brief summary of my takeaways from the event. Strategic Pillars. The four areas noted above closely relate to those findings.

Customer Satisfaction 40

Customer Satisfaction Marketing Management Acquisitions Contacts 40

Bluetext

JANUARY 7, 2022

The attention span of modern internet users is a fickle thing, dashing between emails, articles, quick searches, and more. Helping Your Users Take Action with Interaction. A favorite UX design practice to encourage digital engagement is the use of interactive elements. Another top trend in interactive content is custom cursors.

Conversion 26

Conversion Leads Lead Marketing Qualified Leads 26

Biznology

JUNE 18, 2015

Almost since the moment the Internet was commercialized, we’ve been talking about the promise of live interactive TV. Google+ Hangouts on Air and Twitch TV are probably the closest we’ve gotten to real-time interactive TV. The execution of interactivity on these services is a bit clunky. And entertainment?

Broadcasting 80

Broadcasting Mobile Advertising Interactive Marketing Mobile Marketing 80

RebelMouse

APRIL 11, 2019

In Google's words: "Discover shows users a mix of content based on their interactions with Google products or content that they choose to follow directly. Make sure all of your articles are available in Google's AMP format. So what should you do to help capitalize on this new Google search format?

Google 40

Google Optimization Clickthrough High Quality Lead 40

Martech

JANUARY 30, 2024

This article explores how leading companies leverage AI across three key areas — clear messaging, frictionless interactions and tailored experiences — to shape customer experience. AI plays a pivotal role in streamlining customer journeys by automating processes, predicting user behavior and personalizing interactions.

Marketing AI 132

Marketing AI Customer Satisfaction Terms and Conditions Marketing Proposals 132

Outgrow

APRIL 16, 2020

Top Interactive Content Ideas For The Auto Industry You Need To Try in 2020. If you don’t want to be on that list, read on to discover top interactive content ideas for the auto industry that you were missing out on! By placing interactive content throughout the buyer’s journey. How do you do it? – Have a look at the results.

Top of Funnel 52

Top of Funnel Lead Ranking Outgrow Customer Satisfaction 52

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And when he clicked on the next arrow, he saw a summary of the updates: “An event measures a specific behavioral interaction on your website or app. This will appear as a key event metric in Analytics reports.”

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

RightOn Interactive

FEBRUARY 13, 2018

Looking to increase sales productivity this year? According to a CSO Insights Sales Compensation and Performance Management study, only 54.6 percent of sales professionals produce enough revenue to meet quota.

Product 66

Product Studies Lead Scoring Lead Ranking 66

RebelMouse

APRIL 11, 2019

In Google's words: Discover shows users a mix of content based on their interactions with Google products or content that they choose to follow directly. Make sure all of your articles are available in Google's AMP format. If you're not familiar with Discover, it's a feed of cards that Google presents on mobile to encourage engagement.

Google 40

Google Optimization Clickthrough High Quality Lead 40

Spiralytics

JANUARY 25, 2023

Sometimes, even if your article is eloquently written and expertly researched, the user experience of your blog post hinders the reader’s engagement. In this article, we’ll talk about how you can further finetune your content marketing campaign using website analytics tools and heatmaps. Well, we have some good news for you!

Marketing Websites 174

Marketing Websites Campaigns Planning Content Marketing 174

Aberdeen

MAY 9, 2019

On April 25, 2019, I attended the inaugural Interactions Analyst Summit. Interactions blends AI technologies such as these with human understanding to helps its clients automate phone calls and messaging conversations. Interactions executives also shared new voice biometrics and AI for Social platforms.

Enterprise Management 40

Enterprise Management Marketing Management Marketing AI Customer Satisfaction 40

Content Standard

SEPTEMBER 11, 2017

Some interactive content to engage my brain, a video that asks me to sit still for a couple minutes, anything. Marketers have gotten so good at cranking out SEO material that we forget there are people on the other side of our search engine results, and this is potentially damaging for how the Internet community interacts with what we make.

Interactive Marketing 52

Interactive Marketing Marketing Management Service Planning 52

Martech

MARCH 21, 2024

In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, process, data and platforms. AI can tailor customer interactions, leading to deeper engagement and loyalty.

Marketing AI 103

Marketing AI Contingency Planning Work Management Digital Transformation 103