B2B Marketing Traction

MARCH 8, 2012

Or, do they feel like they do when they walk into your lobby, where your logo is prominently displayed along with articles about your company, awards you’ve received, and a display of products? I read an interesting article today by Sarah Caldicott titled What’s the Likeability of Your Brand — or Your CMO?

Marketing Websites 100

Marketing Websites CMO Forrester Display 100

B2B Marketing Traction

MAY 17, 2012

Interact with them on social media as well as through traditional marketing channels. Other articles and information I found related to this topic that you might find helpful: Engagement: The Secret to Profiting From an Upside-Down Economy , by Chris Cottle, Allegiance, Sales & Marketing Management .

Customer Satisfaction 100

Customer Satisfaction Touchpoints Correlation Marketing Management 100

B2B Marketing Traction

JULY 9, 2014

The evidence exists. More and more audiences (especially younger generations like the Millennials) want it.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

B2B Marketing Traction

JULY 8, 2015

I joined over 30 groups in my industry and began posting all my blogs, articles and newsletters to these groups. Some suggest that this is just as well, as Top Contributor was based on volume of posts, not quality or interaction. The social media platform in question is LinkedIn. “I have a LinkedIn question.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100