Smashmouth Marketing

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Top 5 Ways to Nurture Your Leads

Smashmouth Marketing

Part of nurturing your leads is recognizing what makes them unique and meeting them where they are so you can best provide the information that is most likely to convince them to buy. Figure out what is the most cost-effective means for you, and don’t treat these as a one-size-fits-all list of solutions.

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Jive Talkin for B2B Marketing & Sales Demand Gen Experts

Smashmouth Marketing

That said, you still have hundreds of Google Reader articles to scan, a few new sales enablement presentations to review before publishing them to Slideshare, and two meetings to approve in the Appointment Setting queue. Today at Enterprise 2.0 We all wake up on Mondays to a mountain of data, feeds, and emails.

B2B Sales 100
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b2b Demand Gen Marketers & Barack - Simplicity, Consistency & Relevance

Smashmouth Marketing

He had read an article about how the campaign was based on three simple tenants: Simplicity, Consistency and Relevance. It's about delivering messages that inspire conversation and allows readers to inform themselves and if interested, engage. Barack didn't sell us, he informed us and we made decisions. Keep it simple.

Relevance 100
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b2b Demand Gen Marketers & Barack - Simplicity, Consistency & Relevance

Smashmouth Marketing

He had read an article about how the campaign was based on three simple tenants: Simplicity, Consistency and Relevance. It's about delivering messages that inspire conversation and allows readers to inform themselves and if interested, engage. Barack didn't sell us, he informed us and we made decisions. Keep it simple.

Relevance 100
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Inbound Marketing Gurus -- Where's All The Outbound Marketing Goodness?

Smashmouth Marketing

NetProspex's NetProspex Blog - The verified contact list-building behometh's blog is filled with far more than information on data. There's a lot of information in this blog, so make sure you take the time to peruse the several years' worth of articles.

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Market Research, Freakonomics and the Butterfly Effect

Smashmouth Marketing

And, that "72 percent saying they get (green) information in traditional media and 68 percent citing online," and tout portals as still being strong sources of information (of course). Analyst reports, claims on blog articles, even conversational stats. As a marketer, I dig through numbers all the time.

Research 100
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Market Research, Freakonomics and the Butterfly Effect

Smashmouth Marketing

And, that "72 percent saying they get (green) information in traditional media and 68 percent citing online," and tout portals as still being strong sources of information (of course). Analyst reports, claims on blog articles, even conversational stats. As a marketer, I dig through numbers all the time.

Research 100