ViewPoint

MARCH 27, 2014

Half of all B2B emails are now opened on a mobile device, up from 46% last quarter (according to Yesmail in an article published in FierceCMO). LinkedIn announced it is expanding its mobile advertising opportunities for B2B marketers. Connect with Paul on Twitter: @pgillin. More information and links in the blog.

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ViewPoint

SEPTEMBER 20, 2012

Inbound Marketing Risk: Reps Relegated to “Super Closing Machine” Role. Click to start video at this point — In response to a question about the continuing debate on the merits of outbound marketing vs. inbound marketing, Bob says they both serve a role. Follow Bob on Twitter: [link]. Stay Tuned.

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ViewPoint

JUNE 15, 2012

Jim's career has been equally divided between marketing and sales. He has written over 95 articles around sales and marketing management and is the author of four books. He is a speaker on sales lead management, sales enablement, and marketing ROI. Sales Lead Management Association on Twitter: @SalesLdMgmtAssn.

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ViewPoint

MAY 2, 2012

Paul comments, "I think it's a realization on the part of marketers that social media has gone mainstream, that it’s part of the mainstream marketing mix now, and not something to be played with or experimented with. Inbound vs. Outbound Marketing. Inbound marketing is not a way to reach those accounts.”

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