KoMarketing Associates

DECEMBER 14, 2015

.” Next, I committed to answering my potential customers top questions with blog articles published nearly every day. ” — Michael Brenner , CEO of Marketing Insider Group. We introduced a new program this year integrating our upper funnel PR programs with middle and bottom funnel inbound marketing.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

KoMarketing Associates

NOVEMBER 15, 2016

Video was followed by social media posts, news articles and research content. Action content marketers should take : Online users are seemingly skimming content more than they ever have before. Inbound Marketers Are Creating More Content. Social Media Is Critical for Content Promotion.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

KoMarketing Associates

DECEMBER 22, 2015

Here is a look back at some of our favorite blog posts and articles from 2015. The article from SEER showcases how a #1 ranking only generated a 5% CTR and while that was still a large amount of traffic, it wasn’t the CTR they assumed. Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% of Digital Market.

CTR 120

CTR Lead Scoring Lead Ranking SERP 120

KoMarketing Associates

JANUARY 24, 2017

Once pain points have been discovered, you can guide strategies to create highly targeted blog posts, industry news articles, webinars, product videos, and more. As Lee Odden notes in this article , “There is a little bit of hating on SEO these days, but as long as there is Google, SEO will be a staple in the content marketing mix.

Organization 120

Organization SEO Practices Best Practices 120