Biznology

article thumbnail

Search isn’t about search anymore, it’s about social

Biznology

This is in response to people’s time, talent, and treasure being spent more on automated systems, advertising, link-buying, and savvy inbound marketing programs than on doing what brick and mortar businesses have been doing for generations: community-engagement. Social Media Marketing. You can become your very own influencer.

Youtube 80
article thumbnail

Internet marketing abhors a closed door so open a window

Biznology

How do I get all the way to the end of an article without ever really knowing anything about the author — or how to make content (even newspapers gladly give out their reporters’ email addresses, why are you so special that you refuse to receive unsolicited email? Why do I ever click on a link only to reach a 404 error?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Blogger outreach is earned media PR, isn’t it?

Biznology

The media may include any mass media outlets, such as newspaper, television, radio, and the Internet, and may include a variety of formats, such as news articles or shows, letters to the editor, editorials, and polls on television and the Internet.” ” (Wikipedia). That’s all well and good but it is not blogger outreach.

Blogger 80
article thumbnail

What is Social Media Marketing?

Biznology

” Previously limited only to bloggers, influence marketing has widened the angle of its lens to realize that there are all sorts of influentials all over the Internet. Influencer marketing is good old fashioned traditional PR either expanded to include these new influencers or, like Gerris and me, specialists in digital PR.

article thumbnail

Covering your bases: content marketing components

Biznology

And if you do it right, people will click the links you share (many should link back to your site or blog) and end up in your inbound marketing funnel. Here are some strategies for using the most popular types of social media successfully: Twitter: Best for short shares, questions, or comments. Answer customer questions.

article thumbnail

Blogger outreach is more PR than social media

Biznology

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Related articles. 7 Blogger Outreach Best Practices All Inbound Marketers Should Know (business2community.com).

Blogger 80