Listening to Your Customers In the Digital Age
The Effective Marketer
JANUARY 19, 2012
In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. Focus Groups are Dead: Interview with Mike Volpe, CMO at HubSpot. Additional Reading.
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