KoMarketing Associates

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4 Best Practices for Successful Multi-Channel B2B Ad Campaigns

KoMarketing Associates

Here are some statistics an articles to learn more: “Only 2% of the customers buy at the initial meeting” by CrossRoads Marketing. 30 Thought-Provoking Lead Nurturing Stats You Can’t Ignore by Hubspot. You can also reach me out on Twitter. 79% of marketing leadsnever convert into sales.

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5 Ways to Modernize Your B2B Branding and Marketing Online

KoMarketing Associates

A good example of this is Zuora (which was first referenced in a Hubspot article about great B2B logos), which offers subscription billing. LinkedIn is full of opportunities for b2b organizations, but Facebook and Twitter may also be a successful addition to what you’re already doing.

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10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy

KoMarketing Associates

Much like video is a top vehicle for driving ROI, it’s also proven to be the most thoroughly consumed piece of content by customers and prospects, according to HubSpot research. Video was followed by social media posts, news articles and research content. Companies Are Investing in Content Talent.

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How Does Social Selling Tie Into B2B Marketing?

KoMarketing Associates

According to a study done by eMarketer and referenced in the above Hootsuite article, 39 percent of B2B professionals found that social selling reduced contact research time, 33 percent found that it increased the number of incoming leads, and 31 percent found that it leads to deeper relationships with clients.