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Five Steps to Implement a Championship Link Building Strategy


Still, the reward for implementing a championship link building strategy can be just as satisfying as winning hockey’s most coveted prize. Search engine specialists need to have a playoff mentality when it comes to their link-building tactics. The content they create needs to be championship quality so users will be eager to read the articles. Consistency.

Link-Building Best Practices for Targeting a UK Audience


Off-Page SEO Strategies: This primarily involves generating inbound links from other websites into yours -- to signal to search engines that you have an authoritative website. When other websites link to you (AKA inbound links ), it helps Google and other search engines understand that your content is remarkable, and that your website is authoritative. On-Page vs. Off-Page SEO.

Best Twitter Tips, Tools and Tactics of 2011


In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter’s 200 million users collectively tap out a billion tweets per week.

The 8 Best Link-Building Tactics to Boost Off-Page SEO


In search engine optimization , inbound links are a marketer's most powerful asset. Given that off-page SEO (as opposed to on-page SEO) accounts for the majority of a web page's ability to rank for a particular keyword, building authoritative and relevant links into your website from external sites isn't exactly something you should overlook in your SEO strategy. All set?

7 Common SEO Myths to Throw Out the Window Immediately


Marketers and SEO agencies worldwide halted their link-building and keyword-obsessed ways, and swapped it for a long overdue focus on quality content. In social search, content that has a social connection to you in some way is prioritized, which could mean someone you are linked to via Facebook, Twitter, or any other major social network. Far from it. Let’s get started.

Facebook Works on Incorporating the Hashtag, and Other Marketing Stories of the Week


Although Klout has run into some problems with score accuracy and transparency in the past, its major redesign and Microsoft partnership has helped build a stronger reputation with its users. Read the full article at CNN Money. Not only will lead gen be easier, but marketers can track that particular channel specifically by using tracking tokens within the links. Enjoy!

32 White Hat Ways to Build Inbound Links


Follow him on Google+ or Twitter at @northcuttSEO, and read his SEO blog. There’s no question that building great inbound links to your site is hard work. But it's probably just a last ditch effort since, although there's much talk about generating inbound links, the nitty gritty ways to actually do that are rarely discussed. 3) Link to other blogs on your blog.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained


AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. link] ). for $1.65

26 Content Marketing Tools to Use in 2013 | OMI Blog

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Buzzstream – BuzzStream is a platform that can be used for SEO link building and public relations. helps publishers deliver their content to their Twitter and Facebook accounts from RSS feeds. She is a HubSpot Inbound Marketing Certified Professional, Honors Distinction with over 12 years’ experience with search, social media, e-mail, and content marketing. Cheers!

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20 Simple Ways to Boost Blog Subscribers


In the HubSpot blog's subscriber call-to-action, for example, we explain what the HubSpot blog covers -- "all of inbound marketing - SEO, blogging, social media, lead generation, email marketing, lead nurturing & management, and analytics" -- so visitors have a clear understanding of what they'll get from subscribing. 6) Add a Footer to Each Blog Article. Read this post.

Top 5 Inbound Marketing Articles to Start the Week: Cranking Out Content


In this week's top inbound marketing article, Chris Brogan shares his thoughts and tips on consistently creating remarkable blog content. In this Duct Tape Marketing article, John Jantsch emphasizes the benefit of social media participation to build trust, which is key to conversion. 26 Twitter Tips for Enhancing Your Tweets. Connect with HubSpot

8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team


Are you ready to build your dream team of inbound marketers? According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Responsibilities Include: Writing various types of articles on a wide range of topics for our blog.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

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Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. Other than ones run by Indium or HubSpot!) At least it is one link in the sales chain.

How to Optimize Your Landing Pages for Long-Term Lead Generation


Just consider what HubSpot CMO Mike Volpe said during his session at the LeWeb'12 Paris conference earlier this month: “We’ve built up these big marketing assets that continue driving an ROI for our business. So I could send the whole marketing team on vacation at HubSpot, and our new lead flow wouldn’t actually drop by that much because of all these assets we’ve built up.”. What?).

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


You can use the links below to jump straight to your favorite expert, or just dive straight in! link] | link] | link] | link] | and SEO Link Building: The Ultimate Step-by-Step Guide. Source: [link]. link].

10 Common Business Blogging Questions Answered


The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject. What has a greater effect on SEO: blog links or link building strategies? Don’t divorce blogging from link-building strategies. Connect with HubSpot How do you drive traffic to your blog?

The Ultimate Glossary: 101 Social Media Marketing Terms Explained


An example of this is the Twitter API. is a free URL shortening service that provides statistics for the links users share online. is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Digg - Digg is a social news website that allows members to submit and vote for articles. Its 15 million articles (over 3.3

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How Google+ Makes Social Email Marketing Even More Important


For the purposes of this article, we'll focus on its impact on email marketing , which is one such dimension that has become increasingly more important with the emergence of Google+. Download this free eBook for tutorials on keyword research, on-page SEO, link-building, and tips for ongoing SEO improvement! Connect with HubSpot Your Inbox Has Become Even More Social.

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6 Steps to Creating a Successful SEO Strategy


Step 2: Build Keyword-Focused Pages. Each web page needs to include relevant content for your prospects and customers and should include pictures and links to pages on your site to enhance the user experience. Step 4: Create a Link-Building Plan. Dedicate some time to brainstorm all the different ways you can attract inbound links to your website. SEOBook.

because you can't beat free marketing training

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Because You Can’t Beat Free Marketing Training This is the second post finalizing the review of the Inbound Marketing University program from HubSpot. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

Best SEO Guides, Tips and Resources of 2010


How important are footer links to SEO? Neil Patel provides an excellent and largely non-technical guide to SEO success, from keyword research and content development through meta tags, search-friendly URLs and link building. 12 Amazing SEO Infographics by HubSpot Blog. ** 5 Stars. The Problem with Footer Links in SEO by WordStream Internet Marketing Blog. Adam T.

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9 Ways to Make Your Marketing Analytics Actionable


To do so, group blog articles by topic (for HubSpot customers, export Blog Analytics and then sort in Excel) and then take a look at the views for those individual blog posts. If you're generating little traffic, leads, and customers from Twitter, for example, but are seeing a lot of ROI from Facebook, spend more of your time engaging your Facebook community and less time tweeting.

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17 Silly Missed Lead Generation Opportunities


That's why you spend hours upon hours creating ebooks , perfecting webinar slides, and building up your arsenal of offers. On Every Website Page: Link to your offers on every page of your website through the use of call-to-action (CTA) buttons and images. Try to align the offer you link to with the goals of that page. Connect with HubSpot And it needs to be good.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)


Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. Building Social Bookmarking Networks 101 by Search Engine Journal. Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. by Kuno Creative. s, 50?s,

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Google Introduces +1 Button for Websites


Today, Google announced that websites can now add the +1 button to their sites, including individual web pages and articles. If you need to catch up on the initial news of what the +1 button is, watch the overview video below or read this article. Download this free eBook for tutorials on keyword research, on-page SEO, link-building, and tips for ongoing SEO improvement!

10 Big Marketing Stories That You Might Have Missed This Week


How To Use Twitter To Boost Your Google Rankings - Does your business use Twitter? 23 Reasons To Add Video Blogging To Your Content Repertoire - If you have been thinking about video blogging, check out this article from Search Engine Journal. Download this free eBook for tutorials on keyword research, on-page SEO, link-building, and tips for ongoing SEO improvement!

How Social Media Is Impacting Search With Rand Fishkin [@InboundNow #22]


Rand Fishkin joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing Podcast ! Where to start with link building. Getting bloggers to link to you. Earning links, the right way. View the full transcript here: SEO Best Practices & Link building strategies with Rand Fishkin. Getting Bloggers to Link to You.

Is Google Testing A New Feature? Showing Recommendations From Friends of Friends


The term "Filter Bubbles" has been coined to talk about how personalization in search engines could potentially reduce diversity of search results , if an engine starts to know more about you and presents the articles it thinks you want to see, instead of a diversity of items. I received a notification below the top search result, that Douglas Breault shared the item on Twitter in the past.

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Like hooking their toilet up to Twitter. Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle.

The ABCs of Off-Page SEO Tactics


Rawlins is a Digital Marketing Specialist for ymarketing , who manages SEO and Inbound Marketing campaigns for ecommerce and lead generation clients, and a provider on the HubSpot Service Marketplace for On-Page SEO and Off-Page SEO services. You can follow her on Twitter at @googlegirl or read her blog. So what can companies and marketers do to sift through the noise of link building and Off-Page SEO. Follow-up blog posts will explore Blog Marketing, Comments & Ratings, Directories & Profile Building, and more. A is for … Article Marketing.

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

25 Great B2B Content Marketing Articles - LeadSloth , August 11, 2010 While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Here are the 25 articles that I liked best. Socialize Gmail with Rapportive - Sazbean , August 5, 2010 Rapportive is a free-plugin for Firefix, Safari, Mailplane or Chrome which shows you information about a contact — their job, company and LinkedIn profile, their latest tweets, links to their Facebook and Skype accounts and more. Find her on Twitter and LinkedIn.

3 SEO Ranking Factors To Watch in 2011


While the entire report is very large, I've pulled out some of the most important details to our readers, based on the questions and discussions that I see on a daily basis from HubSpot customers and fans. Shares, Likes, and Tweets are all very important to a modern linking profile. Connect with HubSpot Trend Number One: Exact-Match Keyword Domains Going Away.

Understanding the Consumer Engagement Cycle With Jason Keath of @SocialFresh [@InboundNow #26]


Welcome to another episode of HubSpot's Inbound Now. They think they want to use a platform like blogging or Facebook or Twitter specifically, and they are not a hundred percent sure why. Like HubSpot, for instance, you guys have hundreds of clients. So blogs are really good at this because blogs typically are almost articles, and a lot of business blogs are how-to articles.