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Facebook Works on Incorporating the Hashtag, and Other Marketing Stories of the Week

Hubspot

Although Klout has run into some problems with score accuracy and transparency in the past, its major redesign and Microsoft partnership has helped build a stronger reputation with its users. Read the full article at CNN Money. This means that marketers can utilize their cover images as a way to generate leads!

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17 Silly Missed Lead Generation Opportunities

Hubspot

Check out HubSpot's webinar page and ebook page as examples. Leverage anchor text, too -- link to relevant offers using appropriate keywords on your website, in blog articles, in ebooks, etc. Not only will you generate traffic to your landing pages, but you'll also generate inbound links to support your business' SEO strategy.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

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How to Optimize Your Landing Pages for Long-Term Lead Generation

Hubspot

Just consider what HubSpot CMO Mike Volpe said during his session at the LeWeb'12 Paris conference earlier this month: “We’ve built up these big marketing assets that continue driving an ROI for our business. The Long Term Impact of SEO on Lead Generation. Landing Pages: The Biggest Lead Gen Bang for Your SEO Buck.

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Understanding the Consumer Engagement Cycle With Jason Keath of @SocialFresh [@InboundNow #26]

Hubspot

Welcome to another episode of HubSpot's Inbound Now. They think they want to use a platform like blogging or Facebook or Twitter specifically, and they are not a hundred percent sure why. Like HubSpot, for instance, you guys have hundreds of clients. Jason: Yeah, and HubSpot does really well with this.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

The best way to do both of those things is to simply ensure that the content is so good that readers want to share it and link to it. and SEO Link Building: The Ultimate Step-by-Step Guide. Don't just sell - genuinely listen, understand and provide tailored support through the use of clever lead nurturing. Back to top.