Hubspot

JANUARY 29, 2020

So, I did keyword research to figure out what the target audience wanted to read about. I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target. That's why Google ads keyword planner is an important tool for marketers. Generate keyword ideas.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. is a site by HubSpot helping entrepreneurs build successful businesses. However, searching for current content ideas can be time-consuming.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Marketing Insider Group

NOVEMBER 8, 2022

Use the highest ranking articles to determine which are driving the most ROI and accurately addressing SEO (more on that later, wink-wink). Is there key information missing from this article? Your answers will help determine which articles your team can improve. Misuse of keywords will send you to the back of the line.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Hubspot

APRIL 9, 2020

The content on your website needs to provide a solution to a user’s problem, whether it’s a long-form article or a one-word answer. In the most recent HubSpot Research survey, 64% of marketers actively invest in SEO. According to HubSpot Research, page speed and mobile optimization are the most utilized tactics for SEO.

Hubspot 89

Hubspot SEO Acquisitions Trends 89

Marketing Insider Group

DECEMBER 15, 2020

For example, take a look at the blog published by marketing and CRM software company, HubSpot. HubSpot publishes a lot of detailed and useful articles on subjects such as content marketing, web design, email marketing, SEO, and customer experience. Building Trust. Source: Oracle Modern Marketing Blog.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Stevens & Tate

MARCH 29, 2021

HubSpot is one of the many CRM (customer relationship management) solutions that is available on the market; however, it is also considered one of the best. There are many reasons why you should consider implementing HubSpot, from the many features available to the customization options. How to Connect Social Media Accounts On HubSpot.

Social Media 76

Social Media Hubspot Media Marketing Management 76

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Sometimes, these exploratory keywords exist in relation to an existing solution: “Canva alternatives”. This means it’s both a high traffic and high intent keyword.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Kaon

SEPTEMBER 24, 2015

Specifically use the Google UTM (Urchin Tracking Monitor) tracking to spot trends, test keywords and articles, understand how your efforts contribute to traffic and goals, and prove your investment in time and effort is returning something.

Hubspot 100

Hubspot Conference Marketing Analytics Tools Social Media 100

Hubspot

APRIL 23, 2020

At HubSpot, we run these campaigns quarterly. In this article, I’ll talk through the report surveys and content, the web experience, the promotion, and the results. Working with our team at HubSpot Research , we ran our first survey in November/December of 2019 that went out to 3,400 global marketers.

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

Webbiquity

JANUARY 7, 2014

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Fortunately, tools and methods for keyword discovery and analysis have advanced as well. How can you use keyword research results more strategically?

Keywords 100

Keywords Research SEO Google 100

Marketing Insider Group

JUNE 7, 2021

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). To find the most success through content marketing, start by conducting research and then identify target keywords, write captivating headlines and content, and track results regularly. I’ll prove it to you – just in case you’re skeptical.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Marketing Insider Group

NOVEMBER 22, 2021

Using the simple, focused tactics we cover in this article, you can leverage web analytics to improve your content marketing strategy right away. Matching on-site search queries with your SEO keywords can ensure your content strategy is aligned with user intent and needs. Re-optimize with long tail keywords to drive organic traffic.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Hubspot

MAY 28, 2020

It leaves readers on a cliffhanger and uses a buzzy keyword, celebrity, or known phenom to attract attention. This title suggests that they've found evidence of a parallel universe, and that by clicking on the article, you'll find an explanation of their findings. Clickbait is successful because the content often follows a formula.

Traffic 92

Traffic Work Management Ethics Youtube 92

Contently

JUNE 29, 2017

So, how do you—or others—use article content to influence leads in the B2B process? The top of the funnel might require articles, videos, and research papers. A lot of short-sighted marketers don’t see how top-of-funnel content like articles and videos drive leads. I’ve lightly edited our exchange. Sensing a theme?).

Top of Funnel 134

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 134

Hubspot

DECEMBER 12, 2019

If you do any reading on the podcast industry, you will find endless articles lamenting "the discoverability problem" of podcasts. HubSpot's SEO strategist Aja Frost explains what the addition of podcasts will mean: "This will definitely have an impact on SEO.". Optimizing HubSpot's Podcast for SEO. A Word of Caution.

Hubspot 99

Hubspot SEO Design SERP 99

Hubspot

APRIL 18, 2019

For a long time, digital marketers organized their entire content calendar around specific keywords. They'd work with their teams to brainstorm core keywords relevant to their products or services, as well as all the variations of that keyword most likely to bring them high-converting traffic. What are keywords in SEO?

Keywords 101

Keywords Paid Search Agency Lead Scoring Lead Ranking 101

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

Hubspot

SEPTEMBER 12, 2019

Fact: HubSpot's pictures are worth 120 thousand clicks. This refers to traffic that comes from people who conduct a search in Google, or a similar search engine, and click on an image result that leads to the HubSpot Blog. Then, we add language that puts this keyword into context that reflects the image it's describing.

Hubspot 74

Hubspot Traffic SERP Template 74

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. Keyword Research and SEO Audits.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

KoMarketing Associates

JUNE 5, 2018

Long-form content is essentially the technique of developing articles and blog posts in excess of 1,000 words. There are numerous articles that discuss the benefits of developing long-form content for an SEO content marketing strategy. Strategic Keyword Targets. media assets, content types, video, etc).

B2B Marketing 197

B2B Marketing Content Marketing Lead Scoring Lead Ranking 197

Webbiquity

OCTOBER 23, 2018

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.” What is Inbound Marketing? Content Marketing.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

Stevens & Tate

AUGUST 9, 2022

HubSpot is a marketer’s dream program. Whether it be for creating inbound content, social media uploads, or advanced automation HubSpot knows what tools a marketer needs. HubSpot has features that allow you to keep track of all social media posts, interactions, and total social media leads. . SEMrush has you covered.

Tools 122

Tools Brand Identity Branding Hubspot 122

Contently

APRIL 4, 2023

There’s nothing worse than going to a website and realizing the link you clicked on is four years old, and all the information within the article is terribly outdated. Prioritize updating pieces that are not ranking highly and are attempting to rank for important keywords to your brand.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Lake One

APRIL 23, 2019

Keywords are at the very core of SEO. Keywords are a critical component for SEO strategy because they play a significant role in helping your website rank on SERPs. Here are tips for identifying B2B SEO keywords. There are several variations of keywords combinations, and not all keywords are created equal.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Stevens & Tate

AUGUST 26, 2022

HubSpot is a marketer’s dream program. Whether it be for creating inbound content, social media uploads, or advanced automation HubSpot knows what tools a marketer needs. HubSpot has features that allow you to keep track of all social media posts, interactions, and total social media leads. . SEMrush has you covered.

Tools 100

Tools Brand Identity Branding Hubspot 100

Hubspot

JULY 25, 2019

During that era, there was some crazy stuff going on involving stuffing keywords into content, bad website navigation, and just plain ol' outdated design. When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. Keyword Research.

Design 69

Design Hubspot SEO Lead Scoring 69

SmartBug Media

MAY 8, 2023

This blog article will explore three B2B content marketing strategies your business must prioritize for business success. According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Don’t overlook video in your strategy.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. Don’t ignore low-volume and long-tail keywords. What is B2B SEO?

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

Navigate the Channel

JUNE 2, 2023

According to a Forbes article on SEO, “What you are really doing is making the website a better answer for search engines so more people come to your site to see your services, products or information.” Hubspot has more answers for that, too. Google also has thoughts on keyword use you should consider.

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

Hubspot

NOVEMBER 5, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. It’s working and we’re sharing our preliminary results in this article. A first step would be to make sure our own domain ranks well for that keyword.

SERP 80

SERP Marketing Automation Services Work Management Lead Scoring 80

Hubspot

APRIL 9, 2018

Publishers can charge more for video advertising than banner ads in text-based articles. According to HubSpot Research , 54% of consumers want to see more video from businesses and brands. Here on the HubSpot content team, we wanted to take on the shift, responsibly. HubSpot's "Pivot to Video" Playbook. It’s simple math.

Hubspot 69

Hubspot Video Marketing Lead Ranking Budget Programs 69

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

DAGMAR Marketing

APRIL 15, 2022

In this article, we’ve compiled a list of helpful SEO stats that are so convincing you may want to start implementing this technique into your strategy today. SEO Keywords. SEO keywords are phrases or queries that help identify what your web page will be about. Why do SEO keywords and search queries matter? . What is SEO?

Statistics 94

Statistics SEO POS Lead Scoring 94

Convince & Convert

JANUARY 31, 2024

Create your own templates and checklists, or find ready-to-use templates and checklists on HubSpot, CoSchedule, or Hootsuite. AI content marketing tools can help you with tasks like keyword research, content optimization, headline generation, and social listening.

Social Media 126

Social Media Efficiency Work Management Marketing Management 126

Tiecas

MARCH 21, 2024

Your marketing team can do the heavy lifting but publish posts and articles under the byline of your Subject Matter Experts (SMEs). For deeper insights on this, check out this article: How Manufacturers Can Use Content for Differentiation and Create a Competitive Edge. It’s a powerful way to establish credibility.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Albacross

APRIL 23, 2019

Image Source: HubSpot. One of the great tools that can help you with your inbound marketing efforts is HubSpot Inbound Marketing software. One of the great tools that can help you with your inbound marketing efforts is HubSpot Inbound Marketing software. HubSpot lets you enjoy their excellent set of tools for free.

Inbound Marketing 94

Inbound Marketing Traffic Search Marketing Tactics 94

SmartBug Media

AUGUST 27, 2021

Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105