Paul Gillin

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Slides and Video Cover What You Need to Know About Search

Paul Gillin

Thanks to Mike Moran , HubSpot and McDougall Interactive for permitting me to steal from them. Related articles. If you’re already a guru, skip it and head to more advanced sites like Search Engine Land , SEOmoz , TopRank or Biznology. Search Essentials – What You MUST Know from Paul Gillin.

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How to Get Salespeople Aboard the Social Media Train

Paul Gillin

Related articles. B2B marketing Social Media Tips HubSpot Jeff Hoffman linkedin sales Twitter' Make the process of building social authority a game and let the instincts of your sales people take over from there. How to Ease Your Sales Team Into Social Sales. Why Sales Is Going Inbound: Introducing Signals.

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Direct Marketing Doesn’t Have to Suck

Paul Gillin

HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing. Marketing Charts – This is an invaluable daily digest of the latest market research in media and consumer behavior.

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How Much Should You Pay For Content?

Paul Gillin

I recently noticed a bylined article by a veteran Wall Street Journal reporter on a Cisco promotional website. Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase. And I’ll bet he was happy to have the work. The cost variable is the level of technical skill you need.

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