Digital B2B Marketing
DECEMBER 4, 2012
Dan Zarella and Hubspot gave the “what is your social media audience worth” pot a good stir last week. It doesn’t matter if you like Hubspot’s formula or not (at least not for this article).
Digital B2B Marketing
MARCH 7, 2012
According to Hubspot , a leader in inbound marketing, the definition of inbound marketing is “ marketing focused on getting found by your customers. However, as more B2B marketers grab the inbound marketing flag, many will miss the two keys to making inbound marketing effective: Be found through the recommendation of others.
Digital B2B Marketing
APRIL 29, 2014
On a typical article two-thirds of people are engaged for more than 15 seconds, on native ad content that plummets to about one-third. Hubspot gets more than 1 million visitors a month to their site and nearly 750,000 leads a year. Unfortunately, they are still the exceptions.
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