Biznology

MARCH 23, 2018

Hubspot preaches inbound marketing as a mantra, right? Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Even Hubspot realizes that you can’t get all the B2B business you deserve using inbound marketing alone. Or tell me to shut up and talk about something else.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

JANUARY 4, 2021

According to Hubspot , “74% of leaders who outperformed targets this year said virtual meetings were “as or more effective than face to face meetings.” In the same article, a spokesman for Zoom assures us that video is 34X as effective! The most influential tool for sales success in 2020 was video conferencing.

Video Marketing 171

Video Marketing FAQ Work Management Marketing Management 171

Biznology

FEBRUARY 7, 2022

Meanwhile, according to Hubspot , social media has become the #1 marketing channel for both B2B and B2C, so the problem of mis- and disinformation will be exacerbated as more money continues to flow into those platforms for marketing and advertising spends. This article was originally published here.

Ethics 104

Ethics Privacy Gartner Marketing Proposals 104

Biznology

MAY 19, 2014

If you provide the Google+ id while guest posting on a blog, you establish author rank and Google gives you credit for writing the article. Google+ has the highest correlated social factor for SEO ranking (source: HubSpot ). In 2010, Google and Bing admitted to also rank website by how sociable they are (source: PPC.org ).

Social Media 80

Social Media SEO Media Youtube 80

Biznology

JUNE 25, 2014

This article will highlight some basics to keep you current with the state of the industry. While some wonderful guidance is available from the nice folks at Hubspot , and Marketo , most sites offer you “useful white papers” or “templates” to entice you to buy their (questionable) consulting services. Content is king.

Content Marketing 80

Content Marketing Planning Work Management Marketing Management 80

Biznology

NOVEMBER 24, 2014

SEO is the approach to optimizing a brand’s web presence for organic search including the website, social channels, blogs, articles, and press releases. HubSpot offer some sound advice. This facts indicates, if your business is on the internet, Search Engine Optimization (SEO) is an important part of doing business.

Cost Per Click 80

Cost Per Click SEO Marketing Proposals Lead Scoring 80

Biznology

AUGUST 29, 2013

In fact, HubSpot has found that 73% of consumers prefer to learn about a company through a series of branded articles, and 90% of consumers find custom content useful. Structure your articles as though you’re having a conversation with a prospect via phone. Communicate, Don’t Lecture. Be Ruthless About Creating Value.

Content Marketing 80

Content Marketing Lead Scoring Lead Ranking Webinar Metrics 80