B2B Marketing Traction

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Why Your Rant is Not Right for Social Media

B2B Marketing Traction

You can read more details about the incident in the article, Sendgrid employee’s tweet sets off firestorm. I thought Mike Volpe made some good comments on this event in a recent Hubspot Weekly Marketing Update , available as a podcast or online as a video. The desire to rant is natural. Watch/listen to the last few minutes.)

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5 Things You Need to Run Effective Marketing Meetings

B2B Marketing Traction

You need to keep it interesting – according to Hubspot’s blog post, How to Run Marketing Meetings that Don’t Suck , by Cory Eridon, you should include educational elements. These include performance of email, Pay Per Click, SEO, website visitor engagement, as well as Return on Marketing Investment.

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