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Digital B2B Marketing

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4 out of 5 Marketers are Zombies! [Infographic]

Digital B2B Marketing

Write an article about how social media is killing advertising! It worked 20 years ago (maybe when you were still one of the one-in-five living marketers), that doesn’t mean it will work now. What, it’s changing? Quick, call it dead! Advertising is Dead. SEO is Dead. Television is Dead. Magazines are Dead.

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Change Is Overdue

Digital B2B Marketing

And I hope you will help (more on that in a minute). Blunt truth about what works, what doesn’t and what really happens behind the scenes. If, like me, you have found yourself publishing a few too many articles like 4 Out Of 5 Marketers are Zombies! I’ve had it! share your content on the social media!)

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Content Marketing Advice: Stop Competing with My Children!

Digital B2B Marketing

Attention that today is focused on our priorities at work and at home. Marketers are competing for attention instead of helping us focus our attention on our priorities. Blog posts or articles are best. Content that offers us something beyond your brand and message. However, content is merely the vehicle.

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Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

Years ago, there were a number of articles saying Twitter traffic was underreported by a huge margin. has helped, as Twitter becomes more important for marketers, accurate measurement is more important as well. This works for all traffic, not just traffic coming from Twitter. Three Reasons Twitter Results Are Underreported.

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Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Multiple articles point to brand pages as the solution. How “Google, Plus Your World” Works: A Brief Summary Google, Plus Your World adds search results from your circles to Google’s traditional search results. In Summary Can a brand page help? Create content that is worth sharing. Yes, it certainly can.

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LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

The bid-based, extremely targetable content promotion is perfect for increasing distribution of articles to specific B2B target audiences. Someone who could publish personal interest articles in the future. ” Another top comment says “Buy my book on “Why This Is Not An Article” for just $299.99.”

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12 Surprising B2B Marketing Spammers on Twitter

Digital B2B Marketing

Clients of the marketers are also included in some cases to help show these at least appear to be legitimate and serious businesses. Yesler is a B2B marketing agency from @Projectline that helps technology companies deliver predictable revenues, sustainable growth, and measurable results. Reachforce. 117 favorites per day. .

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