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16 Business Tips You Need to Read

Hubspot

It can be tough to know exactly how to create a persona, but articles like this one can aid in the process. For example, World Wildlife Fund’s branding on social media is consistent across their website , Twitter , and Instagram. Image Source: Twitter. The hashtags also show the account’s goals, such as #VoiceForThePlanet.

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How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

And the smart inbound marketers will then write articles to answer those questions, which not only attracts more prospects to their website, but also gives their sales team a piece of thought leadership content to share with the people they talk to. You’d be surprised how many people are scared of writing a blog article.).

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. An example of this is the Twitter API. Digg - Digg is a social news website that allows members to submit and vote for articles.

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How Does Social Selling Tie Into B2B Marketing?

KoMarketing Associates

According to a study done by eMarketer and referenced in the above Hootsuite article, 39 percent of B2B professionals found that social selling reduced contact research time, 33 percent found that it increased the number of incoming leads, and 31 percent found that it leads to deeper relationships with clients.

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What's It Like to Go on NPR? Inside One HubSpotter's Experience

Hubspot

Although Beth is well-known for her great writing amongst HubSpot employees, most of what she writes is either internal or anonymous. As the writer of HubSpot's beloved internal newsletter and the delightful and often comedic microcopy in our product, Beth doesn't have her name on many places for the world to see.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

An example of this is the Twitter API. is popularly used to condense long URLs to make them easier to share on social networks such as Twitter. Digg - Digg is a social news website that allows members to submit and vote for articles. A hashtag is a word or phrase preceded by a “#” Example: #yourhashtag.

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Why We’re Thinking About Messaging Apps All Wrong

Hubspot

There's also a level on which people may have grown comfortable with a small pantheon of "social media" leaders -- Facebook, Twitter, Instagram, and Pinterest. Skype and Blackberry Messenger are commonly thought of as the "grandparents of messaging apps," which today number in the hundreds. So what does that mean for marketers?