Hubspot

DECEMBER 10, 2012

Over the past six years at HubSpot, we’ve been humbled to grow an incredible network of inbound marketers. So now we’d like to call on you, the inbound marketers across the globe, to rally together and do something that truly means something. How the American Red Cross Is Using Inbound Marketing.

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Inbound Marketing Top of Funnel Digital Marketing Funnels Case Study 28

Hubspot

JANUARY 7, 2013

And the smart inbound marketers will then write articles to answer those questions, which not only attracts more prospects to their website, but also gives their sales team a piece of thought leadership content to share with the people they talk to. What I Look for in an Inbound Marketing Manager.

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CMO Hubspot Work Management Marketing Management 28

Hubspot

MARCH 29, 2013

A couple days ago, our friends over at Marketing Pilgrim published a great blog post from Square 2 Marketing 's President and Co-Founder Michael Lieberman called " 10 Ways Inbound Marketing Drives Results This Month.". Michael Lieberman's 10 Ways for Inbound Marketing to Drive Results This Month.

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Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

JUNE 8, 2011

Social media and other inbound marketing tactics can combine into a strategic approach to promoting your event, increasing the hype surrounding it, and attracting the attention of both potential attendees and media. Create discussions on Twitter. Step 1: Design your event by defining your objectives and strategy.

Inbound Marketing 28

Inbound Marketing Planning Buzz Advertising Agencies 28

Hubspot

SEPTEMBER 24, 2013

Twitter is a certified gold mine for prospecting, ready for you to shake your pan and let the leads fall out, as noted by Gary Vaynerchuk in his recent LinkedIn article, “ 13 Tweets a Real Estate Agent Should Have Answered, Not Me. ”. You can even take your Twitter-mining one step further with HubSpot’s Social Inbox.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

Hubspot

MAY 19, 2013

With new features that auto-hashtag content, allow users to buy products right from videos, and provide tailored content recommendations to users on mobile websites, things are definitely changing for the better. Google Launches Dramatic Redesign of Google+, Emphasizing Context and Content Discovery, From HubSpot.

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Youtube Video Marketing Advertising Agencies Mobile Advertising 28

Hubspot

MARCH 6, 2014

While enterprise businesses have been notoriously slow to adopt inbound marketing , we’ve noticed a definitive shift in the conversation at the executive level. CMOs and industry leaders have started to talk about “Customer Obsessed Marketing,” “Modern Marketing,” and “Demand Generation.”

Eloqua 28

Eloqua Cold Calling Training Demand Generation Agencies 28

Hubspot

SEPTEMBER 8, 2011

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). So if you haven't already, sign up for an RSS reader like Google Reader , and start taking advantage of some of the following helpful uses of RSS feeds to assist your inbound marketing efforts.

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Hubspot

OCTOBER 21, 2013

Want your loyal readers, website visitors, and/or employees to easily share your content through their Twitter channels? Here''s a text example: HubSpot customers with over 1,000 Twitter followers generate more than 800 new website visitors a month. Source: @HubSpot] ( Click to Tweet! ). You''ve come to the right place.

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Generation Hubspot Content Tips 28

Hubspot

DECEMBER 11, 2013

The bottom line: More data from Facebook is a big win for marketers everywhere. 2) Facebook launched clickable #hashtags. In an effort to “help people more easily discover what others are saying about a specific topic and participate in public conversations,” Facebook implemented clickable hashtags in 2013.

Paid Content 28

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Hubspot

JULY 26, 2011

If it's not public, why not look up the event's Twitter hashtag and send a tweet to see who's going? ? If you don't feel like taking standard notes, live tweet using the event hashtag and review your tweets later. ? Collecting content now will make great inbound marketing fodder later. Connect with HubSpot :

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Conference Inbound Marketing Network Marketing Linkedin 28

Hubspot

AUGUST 28, 2012

I know that at HubSpot, we’re currently busy hosting our INBOUND 2012 conference (seriously -- it's happening RIGHT NOW). Tip #1: Create a hashtag. Creating a hashtag is the easiest way to keep track of the conversations people are having about your event. Certain people may only follow you on Twitter.

Social Media 28

Social Media Media Linkedin Buzz 28

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

APRIL 15, 2016

Content marketing presents two great challenges: Feeding the content beast and successfully using it to develop a trusting relationship with your prospects. Your students can help your inbound strategy meet both challenges. In fact, your students are one of your school's greatest natural resources for inbound marketing content.

Peer-to-peer 28

Peer-to-peer Word of Mouth Urgency Marketing Social Media 28

Hubspot

OCTOBER 19, 2012

TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. For instance, Verizon runs a few Twitter accounts. Here, I have a couple ebooks for you: How to Attract Customers With Twitter. Companies with 1000+ more Twitter followers get 6X more traffic. 12) Hashtags are wicked important.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

APRIL 11, 2014

You don’t want thousands of dollars of “marketing” to go right into the trash or end up in the wrong hands. In fact, the deluge of mail has gotten so bad that many students have started posted using the hashtag #CollegeMail -- on both Twitter and Instagram. Inbound Marketing nonprofit'

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Hubspot

DECEMBER 27, 2011

With inbound marketing, the name of the game is content: plain and simple. For example, we know we shouldn't publish a blog article without keywords in the title. Create and Closely Monitor a Hashtag. Do this by creating a hashtag for attendees to use in social media conversations throughout your event.

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Webinar Metrics Top of Funnel Planning Work Management 28

Hubspot

JUNE 15, 2015

Although Beth is well-known for her great writing amongst HubSpot employees, most of what she writes is either internal or anonymous. As the writer of HubSpot's beloved internal newsletter and the delightful and often comedic microcopy in our product, Beth doesn't have her name on many places for the world to see. Beth told me.

Peer-to-peer 28

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Hubspot

JANUARY 2, 2012

As marketers, and especially as public relations specialists , we know the importance of not only creating content, but being recognized in content. By creating quality content, you'll give your company the opportunity to be seen by reporters who may want to link to your story for their article. Connect with HubSpot :

Content 28

Content Tagging Hubspot Public Relations 28

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. An example of this is the Twitter API. A hashtag is a word or phrase preceded by a “#” Example: #yourhashtag.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

APRIL 17, 2014

Each blog is scored on four components: Social Reach : The combined social shares on Twitter, LinkedIn, and Facebook of the ten most recent posts, as well as the blog''s main domain. Activity : The frequency at which the blog posts articles. Authority : Measured by the number of inbound links to the blog. 10) Homeroom.

Education 28

Education Peer-to-peer Web 2.0 Case Studies 28

Hubspot

JUNE 5, 2012

They're valuable and helpful, they make great pieces of evergreen content that stand the test of time, and they're an inbound marketing staple to reap the benefits of educating your prospects. Step into the shoes of your marketing personas, and think about what they'd like to learn how to do. Choose Your How-To Topic.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Hubspot

MARCH 15, 2012

If you're a HubSpot customer, you can do this quickly for your own website by setting up a landing page with a form prompting customers to share their experiences with you. If you're the awesome inbound marketer I know you to be, you're an avid blogger who is always looking for a hot new article topic. Leverage Your Blog.

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Hubspot

FEBRUARY 9, 2016

There's also a level on which people may have grown comfortable with a small pantheon of "social media" leaders -- Facebook, Twitter, Instagram, and Pinterest. Their chart below compares WhatsApp, Facebook Messenger, WeChat, and Viber to Facebook, LinkedIn, Twitter and Instagram. Was the common retort against Twitter, for example.

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Barriers Social Media Broadcasting Skype 28

Optinmonster

JANUARY 14, 2024

Thrive Leads is particularly popular among bloggers, small business owners, and digital marketers who seek a powerful yet accessible tool to increase their website’s conversion rates and grow their email lists effectively. It supports various platforms, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Scoop.it

MARCH 17, 2022

In this article, we talk about building a content strategy for your small business that brings consistent results over time. Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments , and build relationships. They actually coined the term “inbound marketing.”

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

seo.co

OCTOBER 20, 2021

Email marketing is alive and well, despite its increasing difficulty. Source: Hubspot. Inbound marketing, content marketing , and SEO have slowly morphed into one interchangeable, composite strategy. You can also add in a free offer for email subscribers who like your Facebook page or follow your Twitter account.

Email Marketing 105

Email Marketing SEO Blast Campaigns Planning 105

Optinmonster

JANUARY 14, 2024

Thrive Leads is particularly popular among bloggers, small business owners, and digital marketers who seek a powerful yet accessible tool to increase their website’s conversion rates and grow their email lists effectively. It supports various platforms, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

JULY 29, 2018

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. An example of this is the Twitter API.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Optinmonster

DECEMBER 5, 2023

17 Best Social Media Management Tools Buffer Hootsuite Sprout Social Agora Pulse Sendible eClincher Social Pilot CoSchedule MavSocial SocialBee Post Planner Tailwind Later MeetEdgar Zoho Social Sprinklr HubSpot Let’s discuss these social media management tools in detail. Let’s dive right in.

Enterprise Management 98

Enterprise Management Social Media Digital Asset Management Work Management 98

Marketing Insider Group

JANUARY 2, 2015

Testing content efforts propels ROI improvements: Companies who test are 75% more likely to show ROI for content marketing than those who fail to test their strategies. The Claim: Investing in a content marketing team is crucial to building your business. Content Marketing Institute ). State of Inbound Marketing ).

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Content Marketing Banner Ads Paid Search Agency Banners 100

Hubspot

MAY 16, 2014

If you''re looking to get the inside scoop on what works on Twitter -- and what really, really doesn''t -- keep on reading. Here are the most egregiously inaccurate suggestions for building your business on Twitter. 3) Hashtag everything. You''re better off including one relevant hashtag than overloading. To Twitter!

Twitter 28

Twitter Tips Landing Pages Social Media 28

Hubspot

OCTOBER 27, 2011

We inbound marketers need to stick together! If you do, there's a very good chance you're an inbound marketer too! 101 Signs You're an Inbound Marketer. Your friends who don’t 'get' inbound marketing think you "do social media" for a living. When Twitter goes down, you feel lost.

Inbound Marketing 28

Inbound Marketing Paid Search Agency Planning Lead Scoring 28

Hubspot

SEPTEMBER 27, 2016

Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. According to HubSpot Research , 2016 marks the start of a new phase of technological development, where new innovations and consumer preferences will usher in a new way of how marketers will do business.

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Class Content Hubspot Social Media 28

Vidyard

OCTOBER 27, 2019

Twitter Online Video Distribution: The Most Important Channels Website It’s an established fact that buyers go through nearly 70% of the buying process on their own before ever talking to sales. Learn From the Pros Inbound marketing agency IMPACT regularly uses video on their blog. Landing Pages 1.3 Social Video Distribution 2.1

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Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Inbound marketing agency IMPACT regularly uses video on their blog. Press releases —for a chance of having your videos included in online articles. And while YouTube is probably the first thing that comes to mind, don’t underestimate the power of other video channels like Facebook, LinkedIn, Instagram, and Twitter.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Hubspot

JUNE 21, 2016

Practicing good inbound marketing means sending emails to people who actually want to hear from you. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.). Note: I am not a lawyer, and that you should not construe the contents of this article as legal advice.

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Clickthrough Email Marketing Tips CAN-SPAM 78