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25 Timeless Articles Every Content Marketer Needs to Read

Marketing Insider Group

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. 25 Best Marketing Articles No time to sift through Google SERPs?

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The Amazing Benefits of Journalistic Content (Plus 7 Pro Tips You Can Use Today!)

Marketing Insider Group

Learn what creating content like a journalist really means and discover our best tips on how to do so. Key Takeaways: Creating journalistic content means writing articles that adhere to high standards of integrity while telling a compelling story. Use the following seven tips to get better at it. You have to know your audience.

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What to Do When Your Website's Organic Traffic Suddenly Drops

SmartBug Media

As a CMO, you know how important it is to maintain good organic traffic to your website. Organic, or unpaid, website traffic often accounts for the highest percentage of website traffic, and a sudden drop can be detrimental to your digital marketing strategy. Review your website’s metrics and identify the affected pages.

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8 B2B Social Media Strategies And Tips That Really Work

EveryoneSocial

People are spending more time on social media and relying on their networks for recommendations and reviews of products and services. In fact, 75% of B2B buyers use social media to make purchasing decisions. Best B2B Social Media Strategies. Define goals. Identify content opportunities.

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A Look Back at Our Top 10 Articles of 2019

Circle Studio

Read Article. In no particular order, we’ve come up with a list of 15 questions to ask a potential web design and development partner before choosing who will handle your firm’s next website redesign: Read Article. Read Article. Read Article. Read Article. Here are 13 dos and don’ts for your email newsletters.

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10 Tips to Master LinkedIn Employee Advocacy

Sprout Social

In this article, let’s dive into why it’s time to start your strategy, and 10 tips to help you get started. Why is LinkedIn employee advocacy right for your social strategy? 10 tips to master advocacy on LinkedIn. Tip 1: Optimize your LinkedIn page. Tip 2: Set goals for your strategy.

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How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas)

Hubspot

There are so many rules and guidelines and so much planning and preparation involved. A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you're doing it right. To learn more about Facebook’s contest rules, visit their Page Guidelines.