Customer Experience Matrix

JULY 9, 2010

You don’t need a special tool to scan the Internet: a simple Google Alert or Twitter search will do that for free. But you’d still need to read each article, tag it with keywords, and post it to your site. Content on the Web site can also be published through RSS subscriptions, email newsletters, Twitter, Facebook and LinkedIn.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

JULY 16, 2009

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. These start with searching for articles to analyze. microblogs (Twitter, Friendfeed , etc.), billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 14, 2009

But a recent eMarketer article B2B Marketers to Increase Social Spend cited two surveys that showed this is also a matter of policy. Another key feature is that Spredfast supports multiple “voices” of actual or constructed individuals, each having accounts in multiple channels ( Facebook , Twitter , blogs, etc.).

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Customer Experience Matrix

JUNE 2, 2009

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. Other products include Eclipse, which scans online directories that require user log-in, and Diver, which scans the results of a Google search one page at a time. add social media data to prospect profiles.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JULY 30, 2009

The one major missing inbound marketing feature is paid search management, such as Google AdWords integration. Other features include automated Web scans to identify changes in keyword rankings and relevant social media articles. These components seem well designed, tightly integrated and, at least for the graders, innovative.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120