Biznology

NOVEMBER 5, 2013

I asked him what he thought of Hummingbird, Google’s latest search algorithm, and he said: “Aside from just making sure you have all of the share and +1 buttons sorted out on your sites and committing to Google Authorship, the only thing that’s left is simple: creating content that gives value to Google.”

Spending 80

Spending Paid Search Agency Google SEO 80

Biznology

MAY 10, 2017

For example, Madalyn Sklar is considered a Twitter influencer because she has a great social following across her social channels and is a recognizable personal brand in the social media industry. If your target audience is filled with social media marketers who are trying to learn how to use Twitter better, Madalyn is your go-to influencer.

Budget Programs 198

Budget Programs Planning Work Management Paid Search Agency 198

Biznology

OCTOBER 5, 2017

Do you feel disappointed when your carefully-crafted article doesn’t get many (or any) likes? Instead, Avinash Kaushik , a well-known analytics guru and Digital Marketing Evangelist for Google , says it’s time to “ stop organic social media altogether.” What’s the alternative? Look at your analytics.

Social Media 150

Social Media Activities Organization Media 150

Biznology

OCTOBER 23, 2018

Marketing in 2018 isn’t as simple as having a Twitter and Facebook account. One of the best things about video interviews is because you can extend your publication’s reach from just the world of Google textual search to the second most important search engine on planet earth (sorry Bing): YouTube. If You Build It, So What?

Disintermediation 126

Disintermediation Ad brokers Communities Youtube 126

Biznology

DECEMBER 12, 2017

You can even deselect the post upon publishing default setting: Blog2Social replaces your other Facebook Open Graph and Twitter Card plugins. Blog2Share allows me to dial in the way I like my site rendered on Facebook, Twitter, and Instagram. I need to see how apropos my images are compared to what the actual article is about.

Social Media 146

Social Media Media Blogger Twitter 146

Biznology

MAY 31, 2016

It’s really hard to get Google’s attention. Google loves structured data. In a perfect world, we humans would be communicating in Extensible Markup Language instead of the unstructured data we kibitz on about in our sentences, paragraphs, and articles. Surely, the prettier one, right? Of course you would.

Google 64

Google Optimization Click Rate Content 64

Biznology

JULY 19, 2016

Pop over to both Google Add URL and Bing Add URL just in case Biznology doesn’t have their act together. Check out my article about this. Then, I’ll do the same thing over at LinkedIn via their Write an Article tool. In this case, I make sure I tip my hat to Biznology and then link directly to the article.

Facebook 80

Facebook Twitter Google Social Media 80

Biznology

AUGUST 27, 2013

It’s the same thing with search engine optimization (SEO) and Google. . Until Google really started rolling out Panda and Penguin algorithms. Google’s tightening and closing as many loopholes as it can get away with. Even Google’s human ninja reviewers often get fooled. So, what to do, what to do?

Google 80

Google Social Media PR CAN-SPAM 80

Biznology

JUNE 7, 2017

Consider Campbell’s Soup ‘s Twitter mistake when it tweeted a SpaghettiOs image in honor of Pearl Harbor Day. That way, readers won’t read the entire article only to see the label at the end. In other words, you don’t want to make a promise with your article’s title and then fail to fulfill it in the copy.

Content 144

Content Transparency Custom Publishing Statistics 144

Biznology

APRIL 18, 2017

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

AUGUST 4, 2015

In Tweet like Guy Kawasaki for Twitter success I quoted the sage himself: “My tweets are repeated 4 times to reach all timezones. So, as long as Google+ isn’t smothered in its sleep with a pillow by mommy and daddy, Google and YouTube, then it’s an essential part of the puzzle. And you should do the same.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Biznology

SEPTEMBER 30, 2014

After complaining about Google+ in such articles as Google+ on Its Third Birthday and Is Google+ the Antisocial Network? , Everyone recommended trying out Circloscope but at $47 for an annual license covering one Google + personal profile & three business pages I was hesitant. Circloscope. FullContact.

RSS 80

RSS Linkedin Twitter Facebook 80

Biznology

OCTOBER 2, 2019

I was active on LinkedIn sharing articles, commenting and connecting. When you read and comment on an article someone shares it will be appreciated, remembered and likely reciprocated. I use Google alerts and a few different rss aggregators to keep myself up to date on new happenings in my industry.

Personalization 99

Personalization Brand Identity Branding Aggregators 99

Biznology

JANUARY 15, 2013

And you’ll need to post anything you have by hand to G+ because, as of now, Google doesn’t allow cross-posting services to post to Google+ so you’re limited to auto cross-posting to Facebook, Twitter , Linkedin. Google+, Facebook, and LinkedIn tolerate duplicate posts badly because of their algorithms.

Blast Campaigns 80

Blast Campaigns Twitter Facebook Linkedin 80

Biznology

JULY 28, 2015

Edit : I just read what I wrote below and I think that this article might be insider baseball. Bringing SDL SM2, Inkybee, and Google Search into GroupHigh. SDL SM2 , Inkybee , Google Search, and especially GroupHigh serve very particular purposes to me. When all is said and done, I prune, prune, prune, prune, prune.

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

MAY 19, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. What does Google want? Influencer Outreach.

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

OCTOBER 7, 2014

Last week I wrote 5 compelling social apps , an article that apparently hit a nerve. Of course, needless to say, Twitter , Facebook, Google+, LinkedIn, and Foursquare profiles. ManageFlitter is my new best friend, especially since it’s the only Twitter automation tool that’s still automated.

Marketing Automation Services 80

Marketing Automation Services Automation Tools Marketing Management 80

Biznology

JULY 7, 2015

While some of you have been doing amazing things once and then allowing IFTTT work for you forever since December 14, 2010, this article is for the rest of you who are asking, “what’s IFTTT?” Save keywords searches to a twitter list. Automatically add people who have mentioned you to a Twitter list.

Linkedin 80

Linkedin Twitter Blogger Youtube 80

Biznology

OCTOBER 11, 2016

Invictus via Google+. Put A Little Umbrella In Your Drink via Google+. AMT Editorial Staff via Twitter. via Twitter. Ayre via Twitter. Maggie Wolff via Twitter. Trihardist via Twitter. Chris Abraham via Twitter. Delicious Knowledge via Twitter. A Very Sweet Blog via Twitter.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80

Biznology

JUNE 30, 2015

When people join my Gaggle, they’re signing up to retweet and share some or all of what I share and post to GaggleAMP onto one or all of their social media platforms, either automatically via AutoAMP through Twitter and LinkedIn or moderated in a queue to Facebook and Google+. Why do you need it? Makes sense, right? HootSuite.

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Biznology

DECEMBER 4, 2012

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. So, there’s a built-in aggregator that I can set up to suck in all the RSS feeds of all the blogs to which I contribute, including Twitter. and add them as they’re introduced (hello Google+, for now).

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Biznology

DECEMBER 6, 2016

Chris Abraham , Cindy Crescenzo , and Steve Farnsworth join host Shel Holtz to talk about these topics: Breitbart News called for a boycott of Kellogg’s after the cereal company pulled its ads , then started publishing articles critical of the company after calling the decision to withdraw advertising “censorship.”

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

Biznology

AUGUST 9, 2019

Well, ok, you’re Googling ideas on how to push through your writer’s block. Or, you’ve stumbled across this article by accident. Browse through your past and read some of the articles you’ve written. An article that you’ve enjoyed writing and that was successful will lift your spirits. What are you doing right now?

Tips 106

Tips Opinions Youtube Blogger 106

Biznology

APRIL 15, 2014

In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

JUNE 25, 2013

It always benefits a social media trapper if they can secure a place on Google News , the trendiest of all news aggregators on the web. Related articles. Content Marketing Internet Marketing Social Media Marketing Animal trapping Buzzfeed Content marketing Facebook Google Google News marketing social media twitter'

Social Media 80

Social Media Social Marketing Media Planning 80

Biznology

MAY 14, 2013

I am not going into how to do this right now because that’s going to be next week’s article but you need more followers by hook or by crook — even, alas, if you need to buy them (if it comes to that). I think over the course of the last 6 years, 4 months, and 1 week I have been on Twitter, I have tried loads of things.

Campaigns 80

Campaigns Advertising Agencies Twitter Social Media 80

Biznology

JUNE 2, 2015

How do I get all the way to the end of an article without ever really knowing anything about the author — or how to make content (even newspapers gladly give out their reporters’ email addresses, why are you so special that you refuse to receive unsolicited email? Why do I ever click on a link only to reach a 404 error?

Internet Marketing 80

Internet Marketing CAN-SPAM Youtube Ideal Customer Profiles 80

Biznology

JULY 2, 2013

Are they actually on Twitter — or maybe just monitoring Twitter? Or maybe while they might not be actually blogging or tweeting or on message boards, perhaps they’re just vanity-searching on Google or keeping track of things said about them on Google Alerts or through a third-party tracking or analytics software.

Social Media 80

Social Media Social Marketing Skype Media 80

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. Think of it as Twitter-development. Related articles. All that is required is some basic prospecting.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

JULY 3, 2013

According to Sauer, the internet gods at Google and Bing have decreed that going forward, effective SEO should focus on these five things (and in this order): 1. A good way to ease into social media if you’re not already using it is by posting your articles on social platforms like Twitter, Facebook, and especially Google+.

SEO 80

SEO Planning Internet Marketing Social Media 80

Biznology

OCTOBER 15, 2014

Are you getting direct messages on Twitter? Are you submitting articles to new websites like Forbes or Huffington Post ? Are you getting any contacts from your websites? Are people trying to befriend you on LinkedIn or on other professional sites? Even BuzzFeed ? Try everything out.

Social Media 80

Social Media Webinar Metrics Media Ad Building 80

Biznology

APRIL 5, 2016

When I pitch my influencer marketing services these days on behalf of my digital agency Gerris , I find that I am not competing against humans at other agencies, I am fighting it out with Google AdWords , Facebook Ads , Twitter Ads, Bing Ads and even Pinterest Ads. Payola, baby!

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Biznology

APRIL 7, 2016

Last year Google reported more searches on mobile than desktop in 10 countries, including Japan and the United States. Together smartphones and tablets equal 29 percent of total searches via Google. The more you post fresh content, the more chance you have to rank with Google search engine. Responsive Web Design.

Marketing Websites 80

Marketing Websites Top of Funnel Business Digital Marketing Funnels 80

Biznology

APRIL 29, 2015

You’ve got your Twitter profile. Your Google+ account. Sure, digital calendars like Google Calendar are great, but they’re not as intuitive as we’d like. Save this article as a PDF. Fortunately, there are some great tools out there that help us better manage our time and make it more fun to run a business. Like this post?

Work Management 80

Work Management Marketing Management Tools Ideal Customer Profiles 80

Biznology

SEPTEMBER 25, 2012

Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter , take a second to think this through. As a parent to your bouncing-baby Twitter profile, you need to be attentive, creative, engaging, consistent, generous, a brilliant teacher and also a patient listener. To a point.

Business 80

Business Twitter Work Management Social Media 80

Biznology

OCTOBER 2, 2012

As I have said again and again, Google may well be the most sophisticated, intuitive, and relevant search engine going, but there’s a terrible secret that even Google doesn’t want you to know about when it comes to folks searching for and finding you: Google plays dumb until it needs to be smart.

Keywords 80

Keywords Paid Content Adwords Ideal Customer Profiles 80

Biznology

DECEMBER 15, 2016

Here is an example of a Twitter conversation related to the topic: The goal is no different for small sites and large sites: you need to help your users find the content that answers their questions in the fewest number of clicks. That’s what this article is about. If users hate search so much, why do they love Google so much?

Long Tail Marketing 80

Long Tail Marketing Marketing & Strategy Content Tagging 80