Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. The GPT-4 engine on which it runs is much better than its predecessor and powers other apps, like Perplexity AI , a research tool designed to counter some of ChatGPT’s flaws. Perplexity solves the research equivalent of this problem.

Marketing AI 78

Marketing AI Research Tactics SME 78

Contently

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. ” Commercial intent: This type of intent includes research about specific products, services, or other items. Search intent matters because the process drives traffic to your website. Example: “Who is the president of the United States?”

Intent 194

Intent Optimization Google SERP 194

RebelMouse

NOVEMBER 9, 2023

Google has rolled out its November 2023 core update, marking this year's fourth core algorithm update. This article explores the critical aspects of this update and how it may affect your website's rankings. How Google's Core Updates Work Get ready for a wild ride if this latest update is anything like the one from October 2023.

Lead Scoring 100

Lead Scoring Lead Ranking Google CAN-SPAM 100

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

Buffer

JANUARY 18, 2023

In this article, we’ll walk you through some of these tools and how they can support your content creation journey. Content research tools Gathering data and information can be one of the more tedious parts of creating content. Just type in a keyword and get a plethora of autocomplete data from major search engines like Google.

Budget Programs 122

Budget Programs Process Tools Pricing 122

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.”

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

Marketing Insider Group

JANUARY 2, 2024

It’s up to the SEO strategist or marketing professionals heading up the SEO efforts for each company to make sure they’ve done adequate research before proceeding. Business decisions typically involve multiple stakeholders and a longer purchasing process. Backlinks are a huge authority signal for Google.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Zoominfo

MAY 8, 2019

A quick Google search will lead you to plenty of lists claiming to offer the best sales productivity hacks and tricks you need to increase sales productivity. Although many of these tips are valid, the key to improving your B2B sales process is far simpler than you might think– and it comes in the form of company and contact data.

B2B Sales 193

B2B Sales Contacts Process Paid Search Agency 193

Biznology

JULY 28, 2015

Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. Edit : I just read what I wrote below and I think that this article might be insider baseball. Bringing SDL SM2, Inkybee, and Google Search into GroupHigh. So, to me, Inkybee is the best research tool.

Research 80

Research Process Long Tail Marketing Blogger 80

BOP Design

NOVEMBER 3, 2021

In this post, we walk you through a five-step process for choosing the right keywords for your firm’s SEO strategy. Before you start doing any research or investigating search volume, create a wish list of keyword phrases. 2. Do competitive research. 4. Analyze the research. Get More Info: SEO for B2B Marketers.

Keywords 111

Keywords SEO Process Marketing & Strategy 111

Heinz Marketing

JUNE 8, 2022

While picking the right tech stack is an exercise in evolution, one thing has remained constant throughout time: Primary research is the best way to understand your customers. 3 rd party data certainly has gotten more powerful, and so has our ability to do primary research. I have some ways we do primary research to share.

Research 92

Research B2B Marketing Tips B2B 92

Marketing Insider Group

MARCH 18, 2024

Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. It’s about what lights up the Google search bar, too. In this case, keyword research and Google Trends are your roadmap to what your audience is actually searching for.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. Google Review Count: 1,190,000. Google Review Count: 715,000. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

nDash

AUGUST 18, 2020

Research is essential when writing an article. However, the chances are you need to learn about the subject matter before you can write the article. Here are some top tips on how to become a research expert. Be Selective in Your Research. If you deep-dive into every topic, your research will never end.

Research 94

Research Tips Opinions Marketing Analytics Tools 94

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

ClickZ

MAY 4, 2020

30-second summary: Natural Language Processing (NLP) are helping improve workplace efficiency and decrease human capital costs. This cuts down time agents would have spent researching answers, and allows for faster and better service. . Before we get too far into the article, let’s quickly define NLP. What is NLP.

Process 142

Process Work Management Marketing Management Marketing AI 142

KoMarketing Associates

AUGUST 28, 2018

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. Transactional Intent – and lastly, these queries are more representative of a purchasing action, or more directly related to the buying process.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Biznology

JANUARY 22, 2018

But when you create something special, the first intellectual property (IP) step is simple: Describe your idea to a patent researcher and ask the FTO question: “do I have freedom to operate ? ”. Their researchers create some of their patents. Resources: Use brainstorming, Google , or another source like an industry association.

Lead Scoring 360

Lead Scoring Lead Ranking Intent Leads 360

Only B2B

JANUARY 18, 2024

Read this article about account based marketing framework to know more about it. You can research companies by components like organization size, industry and number of customers on LinkedIn. Google enables you to present advertisements to people who have just visited your site and connected with your image previously.

Account Based Marketing 62

Account Based Marketing ABM Tactics Sales Qualified Leads 62

Go Beyond SEO

FEBRUARY 8, 2024

One of the most effective ways to achieve this is by optimizing your website and Google Maps listing to improve your SEO. Attracting organic traffic and staying at the top of Google Maps SEO can boost your online visibility and drive more customers to your business. Proximity: Location matters in Google Maps SEO.

SEO 60

SEO Google Ideal Customer Profiles Keywords 60

Marketing Insider Group

JUNE 15, 2021

Content pruning is a process of analyzing your web content and removing any pages that offer little or no value to your business or target audience. The content pruning process involves three straightforward steps: taking inventory, running a content audit, and removing what is no longer serving you. It’s an ongoing process.

Marketing Websites 363

Marketing Websites Lead Scoring Lead Ranking SEO 363

Circle Studio

DECEMBER 22, 2019

Read Article. While proposals play a role in the process, interviewing and asking the right questions can provide you with the insight needed to better inform your selection decision. Read Article. Read Article. Read Article. Here’s a list of nine B2B marketing trends to watch in 2020.

Marketing Proposals 98

Marketing Proposals Advertising Agencies Paid Search Agency Lead Nurturing 98

Marketing Insider Group

NOVEMBER 30, 2021

Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. You know what you’re looking for when you do a Google search, and after just a few sentences you can pretty confidently figure out whether a particular article is going to deliver it.

Custom Publishing 348

Custom Publishing Tactics Search Marketing Lead Scoring 348

Content Marketing Institute

FEBRUARY 2, 2018

At his firm, that content includes five distinct characteristics: great topic, well-researched, optimized for search engines, comprehensive plus actionable, and optimized to capture leads. Read on to get some tips and insight that you can incorporate into your content marketing process. Researching. Click To Tweet. Distributing.

Process 111

Process Lead Ranking Content Marketing Planning 111

Webbiquity

APRIL 11, 2023

For example, if you are looking for articles about artificial intelligence, an AI-driven tool could comb through millions of articles online and deliver only the most relevant ones straight to you. First, be sure to do your own research on statistics as some content may be older and lean one way.

Marketing AI 313

Marketing AI Curation Content SERP 313

Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. Craft Your LinkedIn Article. Users prefer articles between 1.900 and 2,000 words. Keep It Social.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

Huptech Web

FEBRUARY 23, 2024

Google Business Profile—formerly known as Google Business Profile is a tool provided by Google—that allows business owners to create and manage their Google Business listing. A business listing appears when customers search for them either on Google Search or Google Maps. Is Google Business Profile Free?

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Optimization Google 52

Marketing Insider Group

NOVEMBER 8, 2021

What’s ironic is that the minute you think you understand the process, the buyer’s journey completely changes, and the learning process starts over. What I am referring to is the research needed to get done even before campaigns are launched or content is even created. And YouTube videos can only take you so far.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. According to LinkedIn , there are more than two million posts, articles, and videos added to that social media platform every day. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. The secret is out.

Research 118

Research Co-Registration Brand Identity Branding 118

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. Top Research Tools for B2B Sales Reps 1.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Hinge Marketing

JUNE 25, 2020

Anyone who has sold professional services knows how complex the business development process can be. Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. What Is Prospect Research and Why Is it so Important?

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Biznology

MARCH 20, 2018

In many cases, it came down to whether the cost, learning curve, and value of each particular product actually made sense to the process and bottom line of my agency.” ” Trying GroupHigh for blogger outreach campaigns. ” DIY Digital PR (Online Engagement & Blogger Outreach).

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Content Standard

APRIL 16, 2024

This article explores how AI can streamline the process without sacrificing quality or strategy. At the same time, Edelman’s latest Trust Barometer research cites search engines as the source consumers most trust for news and information—outstripping trust in traditional, owned, and social media channels.

Marketing AI 100

Marketing AI SEO Lead Scoring Lead Ranking 100

seo.co

MAY 1, 2022

At least, that was the latest count in 2018 when Google was still transparent about the changes. Webmasters always view Google updates with dread as all their hard work dissolved with just one snap. But what do you do when Google updates its algorithm, which can be as many times as ten per day? Ten times per year?

Google 98

Google De-duplication SEO Keywords 98

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Do you need your AI tool to integrate with other tools like your CRM, CMS, Google Analytics, etc.? Use cases : Advanced research, complex reasoning and multimodal applications.

Marketing AI 116

Marketing AI Paid Search Agency Generation Enterprise Management 116