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Things I do to optimize for Google search engine discoverability

Biznology

In my magic realism world, Google spiders, bots, and algos appreciate every little bit of extra data, description, and definition they can. The post Things I do to optimize for Google search engine discoverability appeared first on Biznology. God bless Rosa, Eileen, and Madeline! Like this post? Sign up for our emails here.

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Simple content optimization – SEO for when SEO doesn’t make sense

Biznology

It’s not often that you’ll hear a content marketing guy tell you that a big investment in SEO isn’t for everyone. But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign. The importance of keywords.

SEO 136
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Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored

Biznology

This isn’t a bad idea, but not for the reason they assume; also, if you do buy up all the domains, aliasing, forwarding, and 301 or 302 redirecting the domain to your main company page isn’t the way to game Google. It’s a great shortcut for your sales and marketing team–but not even that will help with SEO.

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Can content written for print position well in Google?

Biznology

As a result, nothing was optimized. Print content can easily be optimized for Google –it just needs to be built into the process. Here’s how to do it: Get over the “SEO writing is key phrase-stuffed” mentality. Because many print writers are under the misconception that all SEO writing is key phrase-stuffed.

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Slow and steady content-creation wins the Google Search race

Biznology

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” While they launched their new website , they didn’t spend any time optimizing for search.

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Add self-referential links into your 2018 search engine optimization strategy

Biznology

For him, cultivation would include making sure that each and every page of his sites–including blog posts–had enough interpage and intrasite flow that there would never be a reason for a visitor to bounce off the page and back to Google or link off to another site.

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You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. What’s wrong with SEO? There’s nothing wrong with SEO. They did the keyword research. They built the content.

SEO 217