KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Ranking Lead Scoring 204

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. And besides that, most sites only offer no-follow links.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

KoMarketing Associates

JULY 1, 2014

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior.

Link Building 120

Link Building Paid Content Google Advertorials 120

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Enter off-page SEO, an important part of SEO that goes beyond the boundaries of your website and extends its influence across the vast landscape of the internet.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

seo.co

FEBRUARY 24, 2021

But it’s a long-winded road to search result domination, and SEO involves a lot more than just writing good content. Understanding these intricacies of SEO is the secret to ensuring that your digital marketing efforts are worthwhile and will pay off in the long-term. One such facet of good SEO is link building.

Link Building 64

Link Building Ad Building Domain High Quality Lead 64

seo.co

APRIL 26, 2021

The purpose of this article will be to look at the overall trend in links and where they are going. This includes the potential for inferred links to replace link building services. For more than 20 years links have been commonplace on the internet. Links are everywhere. Links are everywhere.

Link Building 69

Link Building Work Management Marketing Management Service 69

Martech Advisor

NOVEMBER 14, 2019

That’s why it is vital to make link building a part of your SEO plan. Here are our four link building 101 tips to push your hyperlinking game to new heights in 2020. Link building can help reaffirm your website’s credibility, creating a network of access across multiple publishers and web pages.

Link Building 71

Link Building Ad Building SEO Keywords 71

seo.co

FEBRUARY 1, 2023

In a phrase, any business can use local SEO, but it’s more effective if a business has a definitive physical location. There are also certain types of businesses that benefit the most from SEO. However, if you get most of your business from local clients or customers, local SEO might also be a good idea for you as well.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. This tool allows SEOs to research a site’s backlink profile and dig into competitive backlink data. Google Analytics.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

Brightedge

MARCH 31, 2022

You don’t need to search far to find bad SEO advice. In this post, we’re going to look at eleven of the most pervasive SEO myths. In this post, we’re going to look at eleven of the most pervasive SEO myths. How to Identify and Avoid SEO Myths. Now, Onto the SEO Myths…. SEO Is Dead.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

KoMarketing Associates

SEPTEMBER 27, 2018

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. Let’s talk about some of the key ways that social media can be used to take your SEO to the next level.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

Mailmunch

MAY 4, 2021

People have different ideas about link building. Some say manually building links is against Google’s guidelines and should be avoided. Some have their fancy link building techniques and email templates that they guarantee will get you a large number of links in a short time.

Link Building 52

Link Building Outreach Ad Building Paid Search Agency 52

KoMarketing Associates

JULY 20, 2017

The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. This could be your client asking a question about SEO best practices or your CMO looking for answers. 10 SEO Myths & Misconceptions.

SEO 120

SEO CTR Domain Keywords 120

seo.co

JANUARY 14, 2021

Is SEO Easy to Learn? + SEO on Your Own. + SEO Fundamentals. Great Sources to Learn SEO. Talking to Other SEO Experts. How to Structure Your SEO Education. Search engine optimization (SEO) is an incredibly powerful and popular marketing strategy. Is SEO Easy to Learn? Table of Contents. +

SEO 71

SEO Lead Scoring Lead Ranking Opinions 71

KoMarketing Associates

DECEMBER 18, 2014

The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. 10 Things I’ve Learned About SEO in 2014. Link Building and Social Media Process.

Social Media 120

Social Media SEO Media Link Building 120

Optinmonster

APRIL 23, 2020

SEO requirements keep changing, and it can be hard to keep up with the latest developments. But if you want your Google rankings to go from unseen to the top of the list, you have to be in the know. Without SEO, searchers won’t be able to find your site, and all your hard work will be for nothing. Technical SEO.

Lead Ranking 138

Lead Ranking Lead Scoring SEO Keywords 138

seo.co

APRIL 29, 2022

If you boil down Google’s Ranking Factors, it’s just math. And, while link building has always been the bell of the ball when it comes to ranking, it is NOT the most correlated factor for ranking in Google. The list below contains the top 200 Spearman correlated Google ranking factors.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Moz

AUGUST 18, 2020

To give your link building campaigns the best chance in the outreach stage, you need to make sure there is enough creative diversification during the production process, especially for data-led pieces and surveys. On top of that, we could send journalists semi-personalized links in our outreach, too.

Link Building 59

Link Building Creativity Ad Building Outreach 59

Biznology

JUNE 20, 2013

To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. While my professional experience may be lacking, I look at it as not having the opportunity to build bad habits, and I have been able to learn slowly from my mistakes.

Link Building 80

Link Building Outreach Ad Building PageRank 80

seo.co

JANUARY 3, 2023

As such, in order to nail legal SEO , lawyers need to be aware of the latest trends in digital marketing strategy so they stay ahead of their competition. In this article, we’ll outline some leading strategies that will put your business at the forefront of today’s digital marketing landscape. as listed in Google Maps.

Webinar Metrics 98

Webinar Metrics Marketing & Strategy Marketing Strategy Best Practices 98

Optinmonster

AUGUST 25, 2022

An SEO audit is the perfect place to start. Fortunately, an SEO audit can show you how you’re doing and what needs to be improved. In this article, we’ll go over everything you need to know about SEO audits so you can do one yourself any time you need to. Why Do I Need an SEO Audit? Best SEO Audit Tools.

Traffic 75

Traffic SEO Long Tail Marketing Lead Scoring 75

Webbiquity

MARCH 13, 2019

Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). He actually said to me, “No one searches at Google for a recruiting firm.” Ultimately, they can be exponential.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Scoop.it

JANUARY 19, 2023

Your main problem is SEO According to Backlink.io, the number #1 result on Google gets a click-through rate (CTR) of 27.6%. This emphasizes the importance of search engine optimization (SEO) for ranking higher in search results and attracting more visitors. The third result gets 11.0% Source: Backlink.io

Traffic 91

Traffic Organization CTR Lead Scoring 91

seo.co

JANUARY 3, 2022

As such, in order to nail legal SEO , lawyers need to be aware of the latest trends in digital marketing strategy so they stay ahead of their competition. In this article, we’ll outline some leading strategies that will put your business at the forefront of today’s digital marketing landscape. as listed in Google Maps.

Webinar Metrics 105

Webinar Metrics Marketing & Strategy Marketing Strategy Best Practices 105

BenchmarkONE

JANUARY 21, 2021

SEO seems to be something most marketers struggle with – a puzzle that can’t be solved. When it comes to SEO, there’s so much we know we want to achieve, but we just haven’t gotten around to it. When it comes to SEO, there’s so much we know we want to achieve, but we just haven’t gotten around to it. Well, now’s the time. .

SEO 68

SEO Tools Marketing Management Lead Scoring 68

Hubspot

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. These days, most businesses understand the basic concepts of SEO and why it's important. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. Pillar articles are the highest quality posts that drive the majority of our traffic.) Google likes articles that are fresh and new.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

KoMarketing Associates

APRIL 24, 2014

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. I always find it interesting that “SEO” gets put in an isolated category. Email Marketing. Website Development. Image and video optimization.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

Sharpspring

OCTOBER 11, 2021

Maybe a news article picked up on some charitable actions your company has done, or a blogger had a bad experience and decided to write about it. No need to search Google or Twitter every day to learn who is talking about you online. Monitor tweeted questions (people asking questions on Twitter containing your core keyword ).

Social Marketing 125

Social Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 125

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Here is a compilation of five actionable SEO tips to adapt to these changes in 2020. Prioritize Mobile Experience in 2020.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

seo.co

FEBRUARY 15, 2022

Sure, Facebook-ing and micro-blogging with Twitter are hot, but a lot of people still prefer the meatier stuff that only blogging can deliver. If you are just starting out, check out Blogger.com, a blogging platform owned by no less than Google. There are plugins for automating internal SEO linking such as popular posts.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Biznology

JULY 3, 2013

A friend of mine, Jeff Sauer gave a great presentation on how SEO is changing and where it is going in the future at the last meeting of the NJ chapter of MENG (Marketing Executives Networking Group). His main point: that SEO is no longer about gaming the system with keywords and links. Google knows this!) Social media.

SEO 80

SEO Planning Internet Marketing Social Media 80

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. calculators, and pencil erasers. Paid Search.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Hubspot

OCTOBER 24, 2018

Fortunately, in 2016, Google launched their solution to sluggish mobile web pages. What is Google AMP? Google AMP is a website publishing technology that lets you create web pages that load almost instantly on mobile phones. That’s the length of a Vine (RIP).

Google 73

Google Mobile Advertising Domain Paid Search Agency 73

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Google (Site:, Keyword Planner, Search Console). Google (Site:, Keyword Planner, Search Console). Small SEO Tools – Plagiarism Checker.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120